self publishing

5 ways an author can earn money besides selling books.

One of the most enjoyable opportunities I have during the year is to co-host a free webinar with Reid Tracy, the president

Royalty payments are only one of many ways authors can generate revenue when they publish a book.

Royalty payments are only one of many ways authors can generate revenue when they publish a book.

and CEO of Hay House that focuses on publishing and marketing. So full disclosure: this blog post was inspired by Reid and one of the webinars we did.

The key takeaway is book sales and royalties are not the main way most authors generate revenue. In fact, the savviest of authors use the book to help establish multiple income streams. Most of the list below applies to authors of non-fiction books, but some of these ideas would also be applicable to fiction authors depending on the content of the book.

  1. Create a curriculum you can sell based on your book. This may take the form of a workbook and could include both print and online content, but it takes your information and helps people focus on the application of your ideas.
  2. Offer workshops for groups of people. With your book and curriculum, you can create workshop opportunities where you work through the material with a group of people.
  3. Seek out speaking opportunities. A book helps establish you as an expert so it often gives you the credibility to speak to groups.  Don’t worry about the size of the group when you first start. The key is to take the opportunities as they are presented. It will give you practice as a speaker and you will get better the more you do it. You can refine your material as you present to different groups so that when you have the opportunity to speak to thousands, you will know you are doing the best you can. Finally, while the audience may be small, there may be someone in attendance who can get you connected to a much bigger audience.
  4. Write articles for paid media on your topic—A book often helps position you as an expert. That  means professional publications who are looking for guest columnists will pay you to write articles if the content is relevant to their audience.
  5. Sell the international rights to your books. Non-US publishers are continually looking for content to acquire and republish in their home markets. There are two ways you can pursue this opportunity. First, find an agent that specializes in foreign rights and have them represent you. Second, there are now data bases that you can subscribe to that foreign publishers scour for new material to acquire. A quick Google search will help find out more detail on both of these options.

If these ideas are helpful to you, I would encourage you to take an opportunity to hear Reid’s presentation on this topic. He usually gives it at the Hay House Writer’s Workshops. If you cannot attend one in person, Hay House is about to launch an online version of the Writers Workshop. A free preview of that course is available by registering here.

Standard
authors, Editing, Indie book publishing, iuniverse, Publishing, self publishing, writing

Lisa Genova: From self-published author to being thanked on Oscar night.

Still Alice book cover

Still Alice started as self-published book and look where it ended up.

If you have read this blog before, you know I have mentioned Lisa Genova in previous posts.  She is a gifted author in her own right, but her own story is amazing. Recently Kevin Gray wrote about her journey on the Archway Publishing blog. I thought it was a great summation of the path she has traveled from being a first-time, self-published author to having Oscar winner, Julianne Moore, thank Lisa in her acceptance speech. As I have said many times when I speak to writers groups and at publishing conferences; “changes in publishing doesn’t mean everyone will be successful, but it means everyone has the opportunity to be successful”.  I can think of no better example of what that can mean for authors, than Lisa. Enjoy.

Still Alice” author Lisa Genova is living a dream. The night before the 87th Academy Awards, she posted a picture on her Facebook page all smiles, standing next to an ebullient Julianne Moore at a party hosted by Sony Entertainment. It’s an unusual setting for a Harvard-educated neuroscientist, to be sure, but perhaps an equally unlikely place to find a self-published author.

Long before Hollywood parties, celebrity meet and greets or a seat at the Academy Awards; Genova queried publishing’s gatekeepers, seeking a publisher for her novel, “Still Alice.” Agents and publishers alike told the unknown author the audience for a book about Alzheimer’s disease was too small. One agent even cautioned Genova that self-publishing her story would “kill her career.”

Despite that warning, Genova took the plunge and the book in 2007.

Fueled by her dedication to researching dementia and other neurological disorders, Genova tirelessly spread the word about her newly self-published work. Her diligence, and a little bit of luck, resulted in hitting the jackpot: a review in one of America’s top newspapers – The Boston Globe.

Beverley Beckham’s expectations for “Still Alice” were meager, but Alice’s story captured her: “It had arrived in the mail a week before; I’d promised to take a look and that’s all I was doing – just looking–but I couldn’t put it down,” Beckham wrote in her May 16, 2008 review for the Globe. Beckham led her piece with a ringing endorsement: “After I read ‘Still Alice’ I wanted to stand up and tell a train full of strangers, ‘You have to get this book.’

This blog post first appeared in the Archway Publishing blog.

This blog post first appeared in the Archway Publishing blog.

Fast forward to early 2009 – shortly after Beckham’s piece – a literary agent took another look and agreed to shop the novel and several publishers expressed interest. Simon & Schuster, owner of Archway Publishing, came to terms with Genova to acquire “Still Alice,” and to rerelease it through its Pocket Books imprint. Upon its 2009 rerelease, the book debuted high on the New York Times Bestseller List, where it would stay for more than 40 weeks.

In the ensuing years, Genova’s released two more bestsellers: “Left Neglected” and “Love Anthony,” becoming to novels about neurological disorders what John Grisham’s become to legal thrillers. The rise of Lisa Genova and “Still Alice” from self-publishing to silver screen feature film is not typical. Luck was part of the winning equation, but Genova did so much more to advance her book.

  • She wrote about a specific topic about which she had vast knowledge and a deep personal passion.
  • Despite warnings that her book’s appeal was too narrow, she developed and filled previously unrealized niche.
  • She believed in her work, ignored negativity, and took the self-publishing plunge rather than letting her manuscript gather dust on the shelf.
  • She was relentless. She networked, she spread the word. She convinced a reviewer from a prestigious outlet to glance at her book.

First and foremost though, Genova wrote an exceptional book; a book that is bringing attention and changing perceptions about a devastating condition.

And anyone who reads it will never, ever forget Alice.

Standard
Author Solutions, authors, helpful hints, Publishing, self publishing, writing

Blog to book: How to make it happen.

Build Your BlogThis past weekend I had the opportunity to speak at the Build Your Blog conference on behalf of LifeRich Publishing to help bloggers better understand how they can take their blog content and turn it into a book. Not surprisingly many of the attendees were tremendously interested to learn what it takes to become an author, but also confused by the options available to writers today.

I had never spoken at a conference like this so I did not know what to expect, but I was quite impressed with the enthusiasm and passion of this group. Writers as a whole are a passionate bunch, but for some reason, committed bloggers seemed even more so.

ASI_FourPaths_HomeGraphic_240x130As I have seen at other conferences, identifying the 4 Paths to Publishing was very helpful, judging by the nods I saw in the audience as I unpacked the idea. Explaining the advantages and differences of the DIY, General Contractor , Supported Self Publishing and Traditional publishing paths seemed to really help them understand their options and which may be best for them.

WHY PUBLISH A BOOK?

The place I started our discussion was establishing why publish a book if you have a blog. There are certainly a number of reasons– ranging from a purely personal motivation to a business decision, but these were some of the more important ones.

Credibility and cache—Like or not, there is still something about the word author that carries more weight than just the word blogger. That’s why taking the rich content of a blog and publishing can change the perception people have about a writer.

Build your brand—Blogging isn’t just about writing. Bloggers begin to develop their own brands. A book is one more way to do that.

Expand your audience—With a book, you have new ways for people to find you and your content even if they have never seen your blog.

Create new income opportunities—In a future blog post, I am going to talk about the 8 ways an author can earn money besides book sales, but suffice it to say, a book gives you ways to sell you and your services in a way a blog alone does not.

SO WHAT DOES IT TAKE TO GET PUBLISHED?

At this point, there were no arguments that publishing a book was a great idea personally and professionally, but the question at hand was how. So based on my conversations with bloggers who did publish, I suggested these three key steps.

  1. Organize your material—by this I mean, look at your blog content and see what themes you see. Then organize chapters or sections around those ideas.
  2. Choose your title—Title is a key and so you want to do the research and make sure your title makes sense for your audience and genre. I have written about this topic on this blog here
  3. Pick a publishing path—this is where the 4 paths discussion proves very helpful.

 HOW TO DECIDE WHICH PATH IS BEST FOR YOU

To make a decision among the four publishing paths, you need to be clear about four specific points: your goals and expectations, skills and experience, time commitment, and budget.

Goals and expectationsThink about what your goals and expectations for your blog’s success and how that translates to publishing. What are your goals for publishing?  Write those down.

Skills and experience–How do your skills and experience in writing and your blog’s subject matter come into play when choosing a publishing path? Do you know how to format page layouts or ebook formats? Do you want to even bother with it? Being clear on what skills you have will help you decide what you need to hire out.

Time commitment–How much time are you willing to invest to make your book as good as it can be? That is also a key question to answer as you think about which publishing path

Budget—publishing is not free and really is just a trade-off between what you want to do yourself and what you want to hire someone to do, but know what you want to invest before you begin and you will make a good decision.

THE BLOGGER DAVINCI IS A GREAT EXAMPLE OF HOW THIS CAN WORK

Davinci the bloggerAs part of my presentation, I shared the platform with Da Vinci who writes YourLifeAfter25.com, a lifestyle and women’s blog, and is the author of The Pocket Sous Chef: Da Vinci’s Guide to Cooking for 1 + 1, which was published by LifeRich. From her experience, she shared three key ideas to help bloggers get to published book as she did. She summarized by saying you need to build your book, brand your book and broadcast your book.  All three are critical.

Standard
Author Solutions, authors, book selling, iuniverse, Publishing, self publishing

From book to screen in 8 years: Still Alice movie released this weekend

For those of you follow this blog, you will know I have periodically mentioned the book Still Alice written by Lisa Genova. It was originally self published with iUniverse and then went on to be a best seller in multiple countries for Simon and Schuster. This weekend, it is being released as a major motion picture.  It is a compelling story and I hear there is Oscar buzz for Julianne Moore’s performance. In fact, this past weekend, she won the Golden Globe for best actress.

I really enjoyed the book and am looking forward to seeing the movie. Also, I wanted to bring this to your attention because I think it is a great example of  how long it can take for a book to be made into a movie. Still Alice was first released in 2007. Eight years later the movie comes out. Still worth the wait.  Enjoy.

Standard
Author Solutions, Editing, Indie book publishing, iuniverse, Publishing, self publishing, writing

3 ways you can use your life experience to help write a great story

You have probably heard the old adage, “write what you know”.  That is great advice for any aspiring author. However, I think too many writers believe those words only apply to factual knowledge when they should actually serve as encouragement to draw on all your sensual experiences for writing. In other words, don’t neglect your remembrance of smells and touch and emotions and particular sounds and dialect. As a writer, you have a vast resource of experiences to draw from to make your writing as good as it can be. Here are three ways you can tap experiences from your past.

Draw from places you have been. Too many writers try to describe locations and scenes that they have never visited. That usually creates a flat or incorrect description of a setting. When you are establishing a scene, take the time to draw upon what you remember from a particular location with all your senses. Use that to bring the scene to life for the reader. Also, be careful if you are writing about a city or geography where you have never traveled. Making up a setting for a fantasy novel is fine, but I would not recommend describing a location from someone else’s description.

Use dialogue and physical description to convey emotion instead of telling the reader how the character feels. Too often first-time writers tell readers what a character is experiencing emotionally, which is not the best way to draw the reader into the life of the character. Writing in that way reads more like a newspaper than a novel. Instead, use dialogue to unveil what the character is feeling or thinking.

One of the best examples I know of personally is the book Still Alice written by Lisa Genova.  This book, which was first self-published by iUniverse, is now a Simon and Schuster title and a major motion picture starring Julianne Moore. The first time I heard Lisa talk about writing the book she explained that she had actually taken acting classes to develop her craft of writing dialogue. It definitely worked. The book, which takes you through the experience of a woman with early onset memory loss, masterfully draws you into what Alice is experiencing. I could not put it down.

…think about all the experiences of your life as a place to look for inspiration. Smells you remember as a child. Time spent with crazy relatives. Car rides with the family.

Visit your past to find things to use today.  When you think about writing, you should think about all the experiences of your life as a place to look for inspiration. Smells you remember as a child. Time spent with crazy relatives. Car rides with the family. Any or all of those may be resources you can draw from to make your writing more interesting.  One author who used her past as motivation for writing a whole book is Virginia Castleman. Virginia self-published her book Strays with Archway Publishing and then was picked up by Simon and Schuster.  In the video below, she talks about how drawing from her childhood challenges gave her the inspiration to write the book.

 

 

Standard
Author Solutions, authors, self publishing, writing

Make 2015 the year when you hold a copy of your book in your hands!

One of the greatest joys of being an author is holding a copy of your book in your hands for the first time. These authors share what that was like and hopefully will serve as motivation for you to finish your manuscript this year. Enjoy and let’s get writing!

Standard
Author Solutions, authors, Editing, helpful hints, Publishing, self publishing, writing

6 tips to make sure you fulfill your New Year’s resolution to publish your book!

These tips will you get from manuscript to published author this year.

These tips will you get from manuscript to published author this year.

This is the time when people set goals and make resolutions for the coming year.  If publish a book is on your list, here are some suggestions to help you make sure 2015 is the year you become a published author.

Set a date when you want to hold a copy of your book.  In all the years I have worked with self-published authors, I have found that picking a date for when you want your book available is absolutely critical. If an author works with a traditional publisher, there is always a release date set by the publisher. That determines when the manuscript needs to be finished by.  When you self-publish, you need to set your own “release date”. Otherwise I find too many other distractions get in the way of actually finishing the manuscript. Now this date can be an actual event such as a speaking engagement or a book signing or you can just pick a day. But without a day circled on the calendar, it is likely you will never get to your goal.

When you self-publish, you need to set your own “release date”.

Build a timeline to get your goal. Once you have a date when you want to hold a copy of your book in your hand, you then need to build a realistic timeline to get your manuscript to published book.  Start with that date and work backwards with these key milestones in mind.

  • Complete the manuscript.
  • Time for editing.
  • Time for revisions based on editor suggestions.
  • Illustration or image creation if applicable.
  • Cover and page design.
  • Review and approval of cover and galleys.
  • Distribution to online and e-book retailers.

If you are familiar with the publishing process, you can probably build this timeline on your own. If you are not, then you will likely need help from a publishing consultant or supported self publishing company.

Put writing appointments on your calendar.  Most every author I have spoken with confirms there is a best time during the day for them to write. In other words, they are more productive when they write at certain times than others. For you it may be early in the morning or late at night. It doesn’t much matter when, but it does make a difference if you block that time on your calendar and keep it as an appointment.

Blocking time to write when you are most productive is one of the keys to completing your manuscript. (credit: pixgood.com)

Blocking time to write when you are most productive is one of the keys to completing your manuscript. (credit: pixgood.com)

Make yourself accountable. As with most goals in life, support is a key factor to success. Publishing a book is no different. So once you pick a date and build a timeline, make sure others help you stay on track. Share your milestones and ask them to check in and see how you are doing.  You may already have someone in mind who can help you in this way, but you may also want to look for a local writing group or online group.  The Greater Los Angeles Writers Society (GLAWS) is a great example of a local writers group that can provide excellent support if you live in Southern California. The Author Learning Center is an example place to create an online group.

Make an investment. That in which we invest is usually what grows.  So when it comes to publishing a book, you are going to invest both time and money to get it done. Sometimes putting money toward a project even before the manuscript is done can provide extra incentive to get the job done.

Plan your book launch event.  Many people have ideas for books and even start writing, but it is a rare few who actually become published authors. So when you make it to your goal, you need to celebrate. Throw a book launch party to commemorate your achievement. Be creative. The location does not have to be a book store. I know authors who tie the location to something relevant in their book. It could be a restaurant or a church or a library.  Just put it on the calendar and it will serve as additional motivation.

If you have any other helpful suggestions that keep you motivated, please use the comment section to share those.

Many people have ideas for books and even start writing, but it is a rare few who actually become published authors. So when you make it to your goal, you need to celebrate.

Standard