Author Solutions, authors, book marketing, book selling, helpful hints, Indie book publishing, self publishing, writing

4 Reasons Why Attending a Writer’s Conference Is a Really Good Idea

GLAWS presentationOver the past few years, I have had the opportunity and privilege to attend and speak at writer’s conferences in the US and abroad. I find it to be one of the more enjoyable activities I perform as part of my duties.  I think if you are in the midst of a manuscript, or trying to understand what it means to be an author today, attending a well-run writer’s conference can be a good investment of time and money.

It can be overwhelming, but worth it.

If you have never been to a conference, or if you are new to the publishing world, or if you have been previously published through a traditional publisher, attending a writer’s conference can prove very helpful for a number of reasons.

You will be inspired and encouraged by like-minded people.

Writing a book can be a lonely process. Many times, it is you and your notepad and keypad, working through the excitement and doubts of finishing a manuscript. While in most cases, you can find support with friends and family, it is not the same as sharing the experience with someone who knows the joys and struggles of writing a book. But at writer’s conferences, you will find people who know exactly what you are going through. They can provide tips and suggestions. In fact I am always amazed at the relationships, connections and even friendships that can be built in a weekend at a conference.

You will learn about all the options you have as an author.

Speaking at GLAWS

Always enjoy the Q&A at conferences. Spoke recently at the West Coast Writer’s conference. 

It is the best time in history, but it is also the most confusing time to be an author because you have more choice and opportunity than ever before. So it is important you have a clear understanding of what options you have and what publishing path is the best one for you to pursue for your book or project. That’s why it is important to check the keynote and breakout sessions for the conference. If they are only focused on one area of publishing, such as agents, I think that is less optimal.  Look for a schedule that includes a variety of perspectives and experiences. I think that is most beneficial.

You will hear tips on how to improve your skill as a writer.

Writing is a craft and it is work. So it is important to learn from those who have experience and success. As with any skill, you can learn from others and they can help you get better at what you do. For example, one of the best tips I ever heard at a writer’s conference was a successful author shared that she took acting classes. Not because she ever wanted to become an actress, but because she thought doing that would help her write better dialogue in her books. I thought that was brilliant when I heard it and showed what type of commitment it takes to improve your skill.

You will develop a better understanding of marketing.

Most first time authors do not always understand what part they will have to play in marketing their book. In fact for many authors, marketing is a mystery. I personally enjoy speaking about marketing to authors so they can better understand what they need to do to build a platform and a following for their book. Good conferences will include a variety of workshops on marketing so look for those in the schedule in the mean time, I have written a whitepaper titled, The 3 Phases of an Effective Book Marketing Campaign that many authors have found helpful.

So which conference should you attend?

Over the years I have had the opportunity to attend and speak at a number of conferences. I am sure there are more than what I have listed and linked to below, but I can say each of these offers writers  a great opportunity to improve their craft, make some great connections and be inspired to get to their goal. If you plan to attend one of these let me know. I have already committed to speak at some of them and look forward to meeting you in person.

Author Solutions, authors, Indie book publishing, self publishing

6 Tips on How to Fulfill Your Publishing Resolution

This time of year, many people make resolutions with goals they want to accomplish in the coming year. For some, that list includes publishing a book, yet they are often unclear what it takes to accomplish the task. Why is that?  Some lose interest. Others hit what’s commonly known as writer’s block. Still others don’t know how to get published once their manuscript is finished. Simply put, many authors don’t have a plan for getting from manuscript to the bookshelf.


If publish a book is on your New Year’s resolution list, these tips will help you reach your goal.

From my own experience and from the hundreds of conversations I have had with authors at book fairs, trade shows, and conferences, I’ve found that there are six things that successful authors do to get published. So if publishing a book is on your resolution list, here are six tips to help you get that manuscript out of your drawer and into the hands of readers.

  1. Set a date when you want to hold the first copy of your book. The first and most important thing you need to do is set a date when you want to hold a copy of your book. It can be any deadline, but it may also be an important event, such as a speaking engagement, holiday, or even birthday party. For example, one author I worked with had the goal of getting his book done by his 50th birthday so he could give a copy to everyone who attended the party. That date became one of the key motivations for him to finish his book.

One of the key things you have to do to promote your book successfully is identify your audience.

  1. Create a timeline with the milestones you need to pass to reach your publishing goal. The second thing you need to do is create a schedule with the tasks that must be completed to meet your deadline. In other words, you need to understand what is needed to get from where you are to where you want to be and set appropriate milestones along the way.If you already understand publishing, you may be able to do this on your own, but most authors need to work with someone who knows the publishing process to make this happen. Your timeline should include important steps like completing your manuscript, editing your manuscript, submitting your manuscript, and allowing time for both the cover and interior design. Of course, the timeline for the book will depend on the type of book you are writing. For example, a children’s book will take less time to edit than a lengthy historical fiction novel.
  1. Determine the best time for you to write and make an appointment for that time on your calendar. My third tip is to determine the best time for you to write and block out that time on your calendar. What I’ve learned from my own experience and conversations with multiple authors is that most of us can write more in one good hour than in three hours when we are not ready to write. I recall one conversation with an author who has published more than twenty books, some traditionally and some self-published. I was having lunch with she and her husband and I asked her if there was a time that was better than others for her to write. Before I could finish the sentence, her husband blurted out, “five thirty in the morning.” By his own observation he had noticed that was the most productive time for his wife to write. If you want to get work done, it’s very important to know what time of the day you write most productively and make sure that time stays available for you to work on your manuscript.

Share your goal and milestones with someone who will encourage you and help you stay on task

  1. Make yourself accountable to someone. The fourth tip is to be accountable to someone. Share your goal and milestones with someone who will encourage you and help you stay on task. It could be a friend, a spouse, an editor, an agent, or a publishing consultant. Fact is, most of us work better when we have someone checking in and reminding us of our deadlines.
  1. Start planning your promotion before you finish your manuscript. Now, this may seem like putting the cart before the horse, but with the advent of social media and the other opportunities we have to communicate with people these days, you can have people anticipating the launch of your book long before you finish your manuscript.One of the key things you have to do to promote your book successfully is identify your audience. For whom is your book intended, and who might actually enjoy reading it? This is a seemingly small thing, but it’s very important, because it lays the foundation for promoting your book. I asked an author one time who the audience was for his book, and he very seriously looked at me and said, “Every man, woman, and child living on this planet.” While I admired his ambition, it really was an unrealistic way to think about how he was going to connect with potential readers. A specific, carefully defined audience usually leads to a good promotional plan.
  1. Plan an event to celebrate the publication of your book. Many people start writing a book, but far fewer get to the goal of publishing, so when you do, it is time to celebrate. This is perhaps one of the most exciting parts of promoting your book, and it’s actually quite fun to think about it when you’re doing the hard work of editing and revisions and proofreading. You might want to mark the occasion by holding a book signing at a bookstore, but you can also be creative. Depending on your book, you may want to host it at a kitchen store if you have a cookbook, or a church if you have a spiritual book, or a school if you have a children’s book. Just be sure you take time to celebrate your accomplishment no matter the venue.


I trust you have found these tips helpful and I am confident that by following them you can make 2016 the year you become a published author. All I ask is you send me an invitation to your book launch event. I want to be there to celebrate with you.

Author Solutions, authors, helpful hints, Indie book publishing, self publishing, writing

3 brainstorming techniques that can help you capture the best ideas for your book

One of the keys to writing a good book is making sure your manuscript contains the best of ideas or story you want to brainstorm ideaconvey. That means you need to make sure you include all the main ideas and supporting concepts for a nonfiction book and all the key plot points and characters in a fiction book.

Brainstorming before you begin writing can help you capture scattered thoughts and explore new ones you might not have considered. You can brainstorm about your book in general to get started, or you can brainstorm something more specific, such as a particular character, the setting of your story, or a chapter. There are several brainstorming techniques that are useful for writers. Here are a few to try that could help make your book even better.

Ask Questions

Instead of focusing on the answers and what you know, think about questions you could ask about your topic or plot or a character. “What if” is a great place to start. What if the character was from another planet? What if no one spoke the same language? What if you wrote a workbook to accompany your non-fiction book? “What if” can lead to a number of new ideas.

Another way to approach this technique is create a sheet that has six categories: who, what, when, where, why, and how. Then start writing down questions that need to be answered. Who are the antagonist’s allies? What is the one thing the main character cannot live without? Where will the story unfold? Give yourself a time frame, and write down as many questions as you can. At the end of the brainstorming session, dig deeper into some of the interesting questions that arose.

Create a Mind Map

Mind mapping can help you explore new directions and new ideas for your book.

Mind mapping can help you explore new directions and new ideas for your book.

To expand your basic idea, try the technique known as mind mapping. Mind mapping is a technique used to organize your brainstorming ideas. Start with a circle in the center of a blank page (use a large sheet of paper, a whiteboard, or even a sidewalk and chalk). In the middle of that circle, write your main idea or initial thought, and then branch off from there. Draw other circles branching from the first one, filling them in with related ideas or subplots. Continue expanding on each subsidiary idea and then on ideas subsidiary to the first sub-idea. Continue quickly, creating more branches and associations. At the end, your page will be filled with a mind map of ideas that will help you develop your story.

Make a List

The first two brainstorming ideas are intended to create a breadth of ideas around a topic, but making a list will help you explore the depth of a topic. To start set a number as your goal for your list. It could be ten, or 20 or 50. The number doesn’t matter as much as the commitment to create the list. Then write a statement or idea at the top of the page. For example, at the end of the book, the main character will ______________. Then start making a list of all the possible things that could happen to the main character. Most of the ideas on the list won’t be viable, but the goal is to just open up your thinking to find that one really killer idea on the list. Don’t worry about the quality or order of the items you are listing, just get them out onto the page. Then go back and review your list when you are done. You will probably be surprised at some of what you listed, but look for that one idea that can make your book really special.

Have you used brainstorming techniques?

I trust these three simple ideas are helpful to you, but perhaps there are other techniques you have used in your writing process. If so, please share those in the comment section and I will post for the other readers to see.

Author Solutions, authors, Editing, writing

Can outlining make your writing even better? Here are 3 methods to use and find out.

I have to admit I was not a fan of outlining and have heard multiple debates among writers about whether an outline is needed. Some see it as essential before they start the writing process. Others see it as too restrictive and something that limits creativity. I probably would have fallen more in the latter category, but over the last few years, I have come to really see the value of establishing an outline before writing.

No matter what method you use, an outline could improve your writing.

No matter what method you use, an outline could improve your writing. 

Having a good outline is like having a good map. GPS on our phones has made maps old school, but not that long ago, having a map was critical before embarking on a journey. For me an outline simply serves as a map. It establishes where you are starting and what your final destination will be and some of the key milestones you will pass on your journey. It doesn’t mean you can’t take a slightly different route once you begin your journey or add a stop or two. It just simply gives you a path to follow as you write. Too often, first time authors, write to get down on paper the essence of what they want to say, but don’t make it easy for others to follow along. An outline can help avoid that problem.

Three options for you to create an outline.  Over the years, three different methods for outlining have become the predominant options for authors. There is no ranking of one, two and three. Rather, they present choices for you to find which method works best for you. The following list will touch on the basics of popular methods.

Classic Outline

This classic outline includes Roman numerals, letters, and numbers for headings and subheadings. It is the most highly organized form of outlining and relies heavily on sequential thinking. It is often uses most for nonfiction works. The goal of the classical outline is to create a blueprint that effectively divides main ideas and subordinating ones, while at the same time coordinating ideas into a cohesive whole. Most of us learned this method in school at some point

Summary Outline

In a summary outline, you start by sequentially listing plot events. Then write a short summary of each chapter. Clearly define goals for each chapter and discuss the characters, settings, and chapter timelines. This kind of outline is linear in nature. It can be used in conjunction with a classic outline to create an even more detailed blueprint for your book. It is also most often used for a fiction book.


This form of outlining is popular because it allows for constant reorganization of ideas. It is a great technique for when you

Using Post-It notes can be an effective way to storyboard.

Using Post-It notes can be an effective way to storyboard.

want to get all your ideas down and then begin to play with options for how the book or story could flow.  You can use index cards or sticky notes and write down all the key events or points you want to make. Then on a wall or table, begin to layout the order you want the ideas or events to appear. This method is really helpful if you are a visual person and need to see the flow. It also helps you see where you may have holes in the story or a weak transition.

Have you used a outline when you write? If so, what method? Have you found it helpful. Use the comment section to let me know what you think.

Author Solutions, Editing, self publishing, writing

4 great tips for first time writers

Once again, I am going to draw from the experience of Kathy Ide to encourage and educate. In this video clip, which is featured on The Author Learning Center, Kathy shares some important tips for those who have not published before. The interview is less than three minutes long and definitely worth watching if you are working on your first book.

Lots of great information to help you with writing, publishing and marketing.

Lots of great information to help you with writing, publishing and marketing.

The tips are best said by Kathy, but here are the key points she makes.

Passion for your idea needs to be your motivation. Once you start the work of writing, it can be easy to forget the passion you had for your idea at the start, but don’t. Remember what compelled you to want to write.

It is a long road from the idea to finished book. This is not a new idea, but it is good to be reminded of it.

Tenacity is needed to write and re-write. Like the tip before, this is a reminder that you need to stick with it to get to your goal and impact readers with your writing.

Don’t give up. Remember there are people out there who will want to read what you have to say.

Author Solutions, Editing, Indie book publishing, writing

5 helpful things aspiring writers can learn from our dog, Charlie

Eight years ago we brought a chocolate lab into our home who answers to the name of Charlie and I find him to be a most interesting and delightful animal. As I was observing him a few days ago, I realized there were a number of habits which he has that would actually be beneficial to writers.

Have a routine

Watching Charlie's routine is a a reminder of the habits writers need to develop to get to their goals.

Watching Charlie’s routine is a reminder of the habits writers need to develop to get to their goals.

One of the keys to accomplishing your goals is setting a time on the calendar to write and keeping it like an appointment. Charlie has times like that. Every morning, he expects me to take him out about the same time and feed him about the same time. I don’t know if we have trained him or he has actually conditioned us, but the most important thing is he is committed to the same activities each day at almost the same time without fail. Aspiring authors who try to fit in writing around their other activities almost never get to their goal.

Aspiring authors who try to fit in writing around their other activities almost never get to their goal.

Be naturally curious

We can walk the same path. We can sit in the same room. We can follow the same schedule, but Charlie will always take time to take in a new smell or find a new toy or pause to watch the actions of a child he does not recognize. Writers should do the same. Pause to take in new information and sense experiences because you never know how it might help your writing have greater depth and interest.

Be observant of the things around you

This is similar to being naturally curious, but one thing I have seen is Charlie always notices a sound or smell or animal or person that is different from what he normally sees. Writers would benefit from the same attention to observation. From those new sensations and inputs, you may find inspiration for a more robust description of a scene or an approach to dialogue or something else to improve your story or writing.

Find a favorite spot to write and you will be more productive.

Find a favorite spot to write and you will be more productive.

Find a favorite spot

I have written about this quite often. My personal experience and conversations with other writers have confirmed that where you write can impact what you write. Some people need complete quiet. Others need the stimulus of a public space. It really doesn’t matter where you write, as long as you know the place where you write best. As for Charlie, he has certain places, often where the sun is coming through the window, where he likes to hang out. Not sure how productive he is in those spots, because he tends to nap there, but the principle is the important thing to remember in this case.

It really doesn’t matter where you write, as long as you know the place where you write best.

Celebrate the accomplishment of the day

Writing and rewriting is a long journey with stops of self-doubt along the way so it is easy to give up, but don’t.  Learn to celebrate the accomplishments of the day. Even if you just write a couple of pages or change the dialogue in a scene, focus on that.  Charlie is happy if all he gets to do in a day is run and chase sticks. He gets excited by what he got done that day. Writers can learn from that.

So if you have been stuck or laid aside your manuscript, hopefully Charlie’s routine will inspire you to get back at it and accomplish your goal.

Author Solutions, Editing, Indie book publishing, iuniverse, Publishing, self publishing, writing

3 ways you can use your life experience to help write a great story

You have probably heard the old adage, “write what you know”.  That is great advice for any aspiring author. However, I think too many writers believe those words only apply to factual knowledge when they should actually serve as encouragement to draw on all your sensual experiences for writing. In other words, don’t neglect your remembrance of smells and touch and emotions and particular sounds and dialect. As a writer, you have a vast resource of experiences to draw from to make your writing as good as it can be. Here are three ways you can tap experiences from your past.

Draw from places you have been. Too many writers try to describe locations and scenes that they have never visited. That usually creates a flat or incorrect description of a setting. When you are establishing a scene, take the time to draw upon what you remember from a particular location with all your senses. Use that to bring the scene to life for the reader. Also, be careful if you are writing about a city or geography where you have never traveled. Making up a setting for a fantasy novel is fine, but I would not recommend describing a location from someone else’s description.

Use dialogue and physical description to convey emotion instead of telling the reader how the character feels. Too often first-time writers tell readers what a character is experiencing emotionally, which is not the best way to draw the reader into the life of the character. Writing in that way reads more like a newspaper than a novel. Instead, use dialogue to unveil what the character is feeling or thinking.

One of the best examples I know of personally is the book Still Alice written by Lisa Genova.  This book, which was first self-published by iUniverse, is now a Simon and Schuster title and a major motion picture starring Julianne Moore. The first time I heard Lisa talk about writing the book she explained that she had actually taken acting classes to develop her craft of writing dialogue. It definitely worked. The book, which takes you through the experience of a woman with early onset memory loss, masterfully draws you into what Alice is experiencing. I could not put it down.

…think about all the experiences of your life as a place to look for inspiration. Smells you remember as a child. Time spent with crazy relatives. Car rides with the family.

Visit your past to find things to use today.  When you think about writing, you should think about all the experiences of your life as a place to look for inspiration. Smells you remember as a child. Time spent with crazy relatives. Car rides with the family. Any or all of those may be resources you can draw from to make your writing more interesting.  One author who used her past as motivation for writing a whole book is Virginia Castleman. Virginia self-published her book Strays with Archway Publishing and then was picked up by Simon and Schuster.  In the video below, she talks about how drawing from her childhood challenges gave her the inspiration to write the book.