Author Solutions, authors, Indie book publishing, Publishing, self publishing, Thomas Nelson

Former Colts punter Hunter Smith publishes book about the negative and positive impact of wearing an NFL Jersey

It is football season so it seemed appropriate to have at least one blog post that recogonizes the impact the pig skin has in America. Hunter Smith, former punter in the NFL has written an interesting book titled, The Jersey Effect, which includes a forward by Tony Dungy and interviews with numerous players. Smith wrote the book to bring to light the allure and potential downfall wearing an NFL jersey can bring in an athlete’s life who is not prepared for life after football.  It is worth a read even if you are not involved in football because it points out some key principles that are applicable in other areas of life. Hunter is a man of faith and published with Westbow Press, a division of Thomas Nelson, so the message is clearly written from a Christian world view, but it is not overly religious. I have included a couple of videos where Hunter talks about topics from the book.


authors, book marketing, Indie book publishing, Publishing, self publishing, Thomas Nelson

A great idea for self published authors: Use video to promote your book before it is live.

Recently I had a chance to view this video from a first time author who is publishing on Westbow Press. Hunter Smith, who was a punter for the Indianapolis Colts during their championship years,  has written a book titled, The Jersey Effect, which speaks of his faith journey and what he realized about the impact wearing the “jersey” can have on the lives of people. He will be launching the book around the Super Bowl which is taking place in Indianapolis this year and he has released this video prior to the book’s availability.  I think this video has the elements that makes for a good video and it is something any author can replicate. I like this video because”

1. It tells me the inspiration for the book. I think readers want to know what prompted someone to take the time to write. I think it begins to connect reader and author which is a good thing.

2. It is out before the book is available. By releasing the video ahead of the book, it gives it a chance to make the video viral and create demand before the book is available.

3. It “rewards” the viewer for watching. This is a phrase I picked up from a former creative director I worked with. In other words, give the viewer something they will remember. Reward them for spending time watching the video. Too often author videos and book trailers simply convey a stream of facts and don’t leave the viewer with anything that stands out and they will remember. This video includes a memorable story that I think people will want to share.

View it for your self and let me know what you think.