Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

7 things you need to know to write the best title for your book

Choosing a title for your book is certainly a creative decision, but it is also your first marketing decision because your book title can greatly help or hinder the sale of your book. While most authors usually have a title in mind when they first start writing their manuscript,  it is worth considering the following tips before you select a final title for your book.

Short can be sweet…and memorable

Short titles are usually the best.

Short titles are usually the best.

Think about the book titles you remember. I suspect many if not have short titles. So try to come up with a title for your book that has no more than four or five words at most. For whatever reason, it seems like a lot of titles have three words in them. The Hunger Games and The Tipping Point are examples. Keep that in mind as you craft your title.

“Your book title is your first marketing decision”

Avoid words that are obscure, hard to pronounce or spell

Sometimes in an attempt to be provocative authors will choose words that are unusual in an attempt to standout. Don’t be tempted. Obscure words are great for scoring points in Scrabble, but for book titles.

Give readers a hint about what they will find in the book

Again some authors will attempt to be coy thinking they should be obscure or provocative and tease readers with the title. Not a good plan. Make it memorable but don’t confuse readers or make them guess what the book may be about.

Know your genre

While it is important to be unique, it is also important to understand what the latest trends are and what is appropriate for your genre. You can learn that by looking at on-line retailers, the titles of a respected publisher in your genre or visiting your local bookstore or library.

Love EmHave a clear subtitle for your non-fiction book

If you are writing a non-fiction book a subtitle can really help readers understand what they will get from reading the book. A great example is a book published by Berrett Koehler titled, Love ‘Em or Lose ‘Em, with the subtitle, Getting Good People to Stay. This is a great example of a catchy short title, with a great subtitle.

Do your research

Once you have a title or titles you like, do some research to see if there are books out there in your genre with the same or a similar title. I have been surprised over the years, how many authors chose a title without doing a simple internet search on an online retailer to see if that title is already being used.

Ask your readers what they think

If you have viable options for a title, you may be able to engage your readers to determine your best title. If you have a blog or mailing list, you can present the title candidates to potential readers and let them vote. Along with learning which title like the most, you also help market the new book before it’s available.

Do you have any other tips you would like to share? Leave a comment and I will post it.

Standard
authors, helpful hints, Indie book publishing, self publishing, writing

How to avoid writing badly.

For many years of my career, I was a creative director at an ad agency and one thing I would tell the writers on my team is we do not work for a deli. We are not paid by the pound or volume we write. In fact, many times when they would bring me copy for an ad, I would ask them to go back and  take 30% of the words out of what they wrote and see if it hurt the communication. In almost every case, the communication was improved by using fewer words.  I think authors of books would find the same exercise helpful. Even though books are not bound by the time and page restrictions of advertising, writing with brevity and clarity can actually make the writing more powerful.

The road to not writing badly starts with simplifying and clarifying.- Ben Yagoda

Writing for stories

Learning to write well takes work, but this book can help.

Apparently, I am not the only one who holds that point of view. This weekend, the Wall Street Journal ran a column written by Ben Yagoda, English professor at the University of Delaware. He is the author of How to Not Write Bad: The Most Common Writing Problems and the Best Ways to Avoid Them,” to be published this week.

In the article, he uses an example from his classroom that illustrates the challenges many aspiring writers face today. Here’s excerpt.

My students can’t really handle writing “well.” At this point in their writing lives, that goal is too ambitious. I propose a more modest aim: not writing badly.

Take this sentence, adapted from a restaurant review by a student who was roughly in the middle of the pack in terms of ability: “Walking in the front door of the cafe, the vestiges of domesticity are everywhere regardless of a recent renovation.”

In just 19 words, it provides an impressive selection of current widespread writing woes: dangling modifier (“vestiges” didn’t walk in the front door), poor word choice (“vestiges,” “domesticity,” “regardless”), excessive prepositions (four in all) and an underappreciated but pervasive ill, a weak sentence-subject (“vestiges”).

The fact that someone would write such a sentence in an advanced college class is generally attributed to deficiencies in K-12 education. I don’t doubt that’s a valid criticism, but two other factors are equally important and a bit simpler to address

He goes on to offer some reasons why he thinks writing is a challenge today and one suggestion of what we can do about it. In his words,

Young people don’t read enough edited prose. Malcolm Gladwell has popularized the notion that, in order to become an outstanding practitioner in a discipline, you need to devote to it roughly 10,000 hours of practice. If you’ve done that much reading—not including text messages, emails and status updates—you will probably have absorbed a sufficient sense of punctuation, diction and style so as not to perpetrate a sentence such as the one above.

The second thing is that the author of that sentence tried to write “well.” Trying to create a complex sentence led to the dangling modifier. Trying to use fancy words led to misusing “vestiges,” “domesticity” and “regardless.”

This desire to “write well” is a big reason why so much writing fails to connect with and hold the writer.  Again in his words:

The road to not writing badly starts with simplifying and clarifying. What was the author trying to express? The nub of it was that when you’re in the cafe, you notice a lot of homey stuff, and that this is surprising, or at least interesting enough to mention, because of the recent renovation. So the way to start is just by saying that as precisely as you can. Something like this: “The cafe was remodeled last year, but lots of homey touches are still evident.”

What about your writing? Once you have a draft, do you go back through and see if you can say what you want to say with fewer words or more precise words? It is how to not write bad.

Standard