Author Solutions, authors, book marketing, book selling, Publishing, self publishing, writing

7 predictions on what’s next for self-publishing.

WD WestThis past week I had the opportunity to participate in a panel at the Writers Digest West Conference, with the title, The New Frontiers of Self-Publishing.  The panel was moderated by Phil Sexton from Writer’s Digest and had a variety of knowledgeable panelists, including Amanda Barbara, from Pubslush,  Dan Dillon, from Lulu, and Ashleigh Gardner from Wattpad.

I really enjoyed this panel because I thought there was a great mix of people from different places in the self-publishing space.  Here was my take away about what people think we will see next in the self-publishing space.

  1. Crowd-funding–We have seen it in film and music. Should see the same trend for books. Pubslush is focused on this area right now.
  2. Data driving marketing–More and more authors are realizing there is data available to them that can help them target their marketing and endorsements or reviews. Lulu has a proprietary program called Helix which many authors are finding useful.
  3. Hollywood is watching now–As content demand for outlets like Netflix and DirecTV and the myriad of cable channels, producers and studios are looking at source material for a wide range of shows and movies. Self-published books are a place they are looking at very closely.  At Author Solutions, we are seeing more interest than ever before from entertainment companies who want to have access to the titles our authors publish.
  4. Search Engine Optimization–More authors are becoming adept at learning how to tag their blogs and use keywords in metadata so that when people are searching for a particular topic, their book or web site or blog shows up in the results.
  5. More Hybrid Authors–Not sure who first coined the phrase, but this describes the author who choses to self-publish one book, but maybe chooses a traditional contract for another book. Or the author may keep the digital rights, but give the print rights to a traditional publisher. The point is the line between self-published and traditionally published author will blur and people will choose the best option based on the project.
  6. Local Bookstores will really embrace local self-published authors–We are already seeing this trend. Local bookstores see local authors as a way to drive traffic to the stores. Most still won’t take books published by CreateSpace, but otherwise we are seeing more authors finding success right down the street.
  7. Serializing work–more authors are realizing they can build an audience by giving readers pieces of the story in parts. It isn’t a new idea in publishing, but self-published authors seem to be seeing this as an opportunity.

What do you think? Are you seeing these trends? Are there other things you think I missed? Use the comment section to share your throughts.

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Author Solutions, authors, book selling, Ebooks, Indie book publishing, Publishing, self publishing, writing

Author Solutions titles get deals in Hollywood from Book-to-Screen Pitchfest events

A few weeks ago I got a call from a reporter from a leading entertainment magazine and she asked me if I thought the next Hunger Games would come from a self-published author.  In other words, would the next book that gets turned into a big movie be a book that doesn’t come from a traditional publisher? I told her I did not have a crystal ball, but it sure seems likely that would happen.

Since then the evidence is mounting. Shortly after my conversation with the reporter, Variety ran an article titled, Hollywood snaps up hot ebook titles. You can read the complete  article on line by clicking here.

Variety magazine says……as hot ebooks continue to go mainstream, Hollywood will surely continue to pay attention.


Tagline Productions is shopping this story as TV show.

The other significant development is that  in the last month two titles from Author Solutions imprints have signed shopping deals with significant production companies in Hollywood.

The first one was a book titled Searching for Sassy: An L.A. Phone Psychic’s Tales of Life, Lust & Love” written  by author Alyson Mead. She  signed a deal with Tagline Pictures, the producers behind the hit USA Network television series “PSYCH” with a first-look deal at NBC Universal’s Universal Cable Productions, to develop her book, “as a potential television series. The book was first discovered at the ASI  Book-to-Screen Pitchfest event in New York City.

The second book is Mustang Miracle written by Humberto G. Garcia. George Lopez and his production company, Travieso Productions, are  attached to this compelling nonfiction book. “Mustang Miracle,” originally self-published through ASI’s AuthorHouse imprint, chronicles the journey of five young Mexican Americans who, through the game of golf, overcome the challenges of racism and poverty in 1950s Texas. While working as caddies at a local resort, the boys help found their own high school golf team, and with inferior equipment and no formal training, go on to become the 1957 Texas State High School golf champions.

George said in the release, “This story fits right in with our company’s goal to make quality entertainment that crosses all cultural barriers.”


Will it be the next Hunger Games? Who knows. The important thing is these two authors had the opportunity to pitch their books as an idea for film or television and it worked. That is the most important thing to remember during these times of change in publishing. As I have said many times, everyone will not be successful, but everyone will have the opportunity to be successful…as an author and in Hollywood.

…..everyone will not be successful, but everyone will have the opportunity to be successful.

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