Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

5 free webinars every aspiring author should watch

As part of my role with Author Solutions, I have the opportunity to give and participate in numerous webinars for writers and authors for The Author Learning Center, Hay House and iUniverse to name a few. I always enjoy the experience, but I have to tell you I think some of the best webinars available to authors are on the Archway Publishing website.

Some of the best free webinars for authors are available on the Archway Publishing web site.

Some of the best free webinars for authors are available on the Archway Publishing web site

Full disclosure: I am always involved with approving the topics.and sometimes talk with the presenter to help shape the content, but each time I am always thoroughly impressed with the content and the topics that Simon and Schuster makes available to authors through Archway.

Here are the webinars that you can access for free to learn more about what it takes to publish a better book and market it more effectively.

  1. Secrets of an Acquisitions Editor – How To Get The Attention of a Traditional Publisher-Presenter: Michael Szezeran, Editor at Simon & Schuster
  2. Top Ten Mistakes Writers Make–Presenter: Abby Zidle, Senior Editor at Gallery Books and Pocket Books
    from Simon & Schuster
  3. Four Keys To A Killer Cover–Presenter:Jason Heuer, Associate Art Director at Simon & Schuster
  4. Best Practices For Authors on Facebook–Presenter: Susan B. Katz, Author & Strategic Manager at Facebook
  5. How To Capture Attention On Twitter–Presenter: Andrew Fitzgerald, Twitter Media Team
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self publishing

5 ways an author can earn money besides selling books.

One of the most enjoyable opportunities I have during the year is to co-host a free webinar with Reid Tracy, the president

Royalty payments are only one of many ways authors can generate revenue when they publish a book.

Royalty payments are only one of many ways authors can generate revenue when they publish a book.

and CEO of Hay House that focuses on publishing and marketing. So full disclosure: this blog post was inspired by Reid and one of the webinars we did.

The key takeaway is book sales and royalties are not the main way most authors generate revenue. In fact, the savviest of authors use the book to help establish multiple income streams. Most of the list below applies to authors of non-fiction books, but some of these ideas would also be applicable to fiction authors depending on the content of the book.

  1. Create a curriculum you can sell based on your book. This may take the form of a workbook and could include both print and online content, but it takes your information and helps people focus on the application of your ideas.
  2. Offer workshops for groups of people. With your book and curriculum, you can create workshop opportunities where you work through the material with a group of people.
  3. Seek out speaking opportunities. A book helps establish you as an expert so it often gives you the credibility to speak to groups.  Don’t worry about the size of the group when you first start. The key is to take the opportunities as they are presented. It will give you practice as a speaker and you will get better the more you do it. You can refine your material as you present to different groups so that when you have the opportunity to speak to thousands, you will know you are doing the best you can. Finally, while the audience may be small, there may be someone in attendance who can get you connected to a much bigger audience.
  4. Write articles for paid media on your topic—A book often helps position you as an expert. That  means professional publications who are looking for guest columnists will pay you to write articles if the content is relevant to their audience.
  5. Sell the international rights to your books. Non-US publishers are continually looking for content to acquire and republish in their home markets. There are two ways you can pursue this opportunity. First, find an agent that specializes in foreign rights and have them represent you. Second, there are now data bases that you can subscribe to that foreign publishers scour for new material to acquire. A quick Google search will help find out more detail on both of these options.

If these ideas are helpful to you, I would encourage you to take an opportunity to hear Reid’s presentation on this topic. He usually gives it at the Hay House Writer’s Workshops. If you cannot attend one in person, Hay House is about to launch an online version of the Writers Workshop. A free preview of that course is available by registering here.

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Author Solutions, authors, Balboa Press, book selling, Indie book publishing, iuniverse, Publishing, self publishing, writing

Holding your book for the first time. Hear what it is like from these authors.

In conjunction with the release of its 225,000th title, Author Solutions has released a video titled, Special Delivery: Holding Your Book for the First Time.”. This unique compilation captures a range of authors speaking about what it was like to see a copy of their print book for the first time.

Two of the authors, Donna Schwenk and J. L Witterick were eventually picked up by traditional publishers, Hay House andG.P. Putnam’s Sons respectively, one of the world’s leading trade imprints of Penguin.

If you are still working on your manuscript, I think this video will motivate you to write to the finish.

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authors, Balboa Press, Indie book publishing, Publishing, self publishing, writing

From self published author to selling 30 million books: Louise Hay shares her story.

If you do not know Louise Hay, you really need to listen to her tell her story of how she went from self publishing her first book to selling over 30 million copies in multiple languages over these past years. Louise is the author of many books, but the one that put her on the map was “You Can Heal Your Life”. In this video she explains how that book came to be and what has happened since then, including founding Hay House publishing.  As you listen to her story, you will find there are important lessons for any author to remember. I encourage you to watch the complete video, but here are just a few of the highlights

  1. The title of your book matters. The first title Louise had for the book, You Can Heal Your Life, was actually titled, The Metaphysical Causes of Diseases. That is not a title that rolls off the tongue so she changed it to make the title more more memorable and accessible to people and the rest is history.
  2. The design and packaging of your book matters. When she first self published, she went to bookstores and watched what people did. That research led her to realize that unless your book has the right title and is designed the right way, people will not pick it up.
  3. The most important motivation for publishing is not money. The most important reason for publishing is because you think you have something to say or share that can help people. She has a great quote in the interview, “Books will not make you rich, but they will open the door to some many other possibilities.”
  4. Self publishing lets you retain control of your content. While this statement seems rather obvious, it is an important reminder of the reason why indie publishing has grown so dramatically. Louise did not want anyone changing what she wanted to say.

The video is nearly nine minutes long, but it is worth watching. Enjoy.

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