Author Solutions, authors, book marketing, Editing, Indie book publishing, Publishing, self publishing

The Guardian newspaper in the UK suggests $6,000 needed to effectively self publish. Debate ensues.

Last week, Suzanne McGee, penned a feature  in the Money section of the Guardian, with the headline, You can try to be the next Hemingway — for $6,000 and the subhead, Self-publishing has made it possible to get your writing out in the world. But it hasn’t made it cheap.

In her article, she suggests based on her interviews with a number of self published authors, there are some critical elements you need to consider if you are going to self publish. Those include

  • An ISBN number
  • Editing
  • Cover Art
  • Paid reviews
  • Promotional print copies of your book

The GuardianShe suggested the total cost of the project would be around $6,000 with the two-thirds of that budget going to editing. Not surprising her article generated 80 comments and many opposing views.  Some were civil in their comments and some were rude.  Based on her response to the comments I think she was simply trying to point out that self-publishing is not and should not be considered a “free” opportunity as some might lead you to believe.

Certainly you can spend more or less than the amount she suggests, but those who were debating the number I think missed the most helpful points of the article.

  1. You are going to have to invest in editing to have a good book--I think this is the most important thing every self published author needs to remember and good editors are not cheap or free.
  2. You will have to invest time and money in promotion–She suggests paid reviews and many debate the value of those, but the point is you can’t just publish a book and wait for people to find it. You are going to have to spend some coin to garner interest and publicity.
  3. You will have to give things away before you see sales—In her article she suggests you need promotional copies of your book to hand out to media or others to get word of mouth about  your book started.  I think that is true, but there are other things you may want to consider as well.

The other great value to an article like this is it points out the need to have a simple way to evaluate the options out there for authors. I have written extensively about this topic and have a white paper title The Four Paths to Publishing, that layouts out the different opportunities available today for authors to get their books in the hands of readers.

If you would like to read the complete article in The Guardian, you can find it by clicking here.

 

 

 

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Author Solutions, AuthorHouse, authors, book selling, helpful hints, Indie book publishing, Publishing, self publishing, writing

5 tips to getting published in 2013

2013 imageThere has never been a better time to be an author so if you have a manuscript you have been working on, 2013 is the year you can get published.  Here are five simple tips to help you make sure you get to your goal.

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.
  2. Decide when is the best time for you to write and make that your routine.  I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they write most productively. What is your best time to write? Do you know when it is? Have you marked out that time on your calendar everyday or most everyday.
  3. Make yourself accountable to help you stay on track. No secret here. Most goals are reached because we have others who help us get there. Find someone to provide encouragement as you write. This could be a friend, a relative or maybe a member of a local or online writers’ group. The Author Learning Center has tools and an online Author Circle that can help.

    The ALC has tools and an online Author Circle to help you get to your publishing goal.

    The ALC has tools and an online Author Circle to help you get to your publishing goal.

  4. Select the best publishing path based on your goals, budget and time and talent you have to invest. The Four Paths to Publishing whitepaper can help you understand and evaluate your options. You can download a free copy here.
  5. Plan your book launch event. Just like setting a deadline for holding your book, you want to set a date for a book launch party. Becoming a published author is quite an accomplishment and it is cause for celebration. Be creative. Think about holding it somewhere other an book store. Sell copies of your book and ask those who buy them to go online and write reviews. It will help you build your platform and get word of mouth started.

What are your publishing plans for 2013? Do you have a book you plan to get into the hands of readers this year?  Leave a comment with your plans and let me know when you publish your book. I will use this blog to help announce your accomplishment.

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Author Solutions, authors, book marketing, Indie book publishing, self publishing

Four Paths to Publishing featured in Beyond the Book podcast interview.

Beyond the Book Logo

If publishing is on your list for 2013 goals and you are confused or wondering about the options you have available, this will help.  Recently, I did an interview with Chris Kenneally, host of the Beyond the Book podcast. The focus of our discussion was the new whitepaper, The Four Paths to Publishing which I have mentioned numerous times in this blog and is available to download here. Chris introduces the segment with the following write-up on the BYB site.

Across publishing – once an industry virtually unchanged for centuries – revolutionary transformation is under way. Instead of an industry reliant upon middlemen and suppliers, publishing is becoming a service consumers can purchase.In a newly-published white paper from Bloomington-based Author Solutions, a world leader in indie book publishing, Keith Ogorek enumerates four clear paths that authors may follow to achieve their publishing goals.

The interview is available to listen to on the Beyond the Book website or on iTunes. I think you will find it helpful as you consider the best publishing path for you to pursue.

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