Author Learning Center, authors, book selling, Editing, Indie book publishing, self publishing

In this new book on publishing in India, I suggest what is true for authors there applies to authors everywhere.

India book cover

My thoughts on the India publishing market are included in this book, but I think authors all over the world will find my comments helpful

Recently a new book was released titled, Publishers on Publishing: Inside India’s Book Business. and I had the honor and privilege of being interviewed for a chapter in the book. What follows is an excerpt  where I answered specific questions posed by the editor. One of the main things I realized as I went through this process is the world has shrunk for authors. The challenges and opportunities that used to be country specific are now true for almost every author no matter where they are located. That is why it is more critical than ever that authors stay informed through resources like the Author Learning Center.  See if you agree with my answers.

What is the role of self-publishing in publishing world today? Has it changed over the last decade or so?

Self-publishing has created a dramatic shift in power and control of the market. Prior to self-publishing becoming a viable alternative, the power to decide what readers could purchase rested in the hands of agents and publishers. But now, authors who self-publish have a say as to what is available to readers. So the market has more choice than ever before. In addition, authors who believe in their books, can still make them available to readers even though agents and publishers may reject them. Publishing is now democratic.

This revolution started about 15 years ago, but what has changed in the last decade is self-published books are better. More authors are taking more time to write a better book and investing in editing so their book is as good as it can be.  A second trend is Hollywood is now looking at self-published books for ideas. That would not have happened 10 years ago.

The need and the reasons your company has introduced this within Author Services and done so recently? What has been the experience and trends in India?

If you are looking to self-publish, you have three options. The first is Do-it-Yourself (DIY), where you do everything yourself using a platform like Lulu. The second option is what I call General Contractor, where you hire the people to do the work, but you coordinate the activities. The third option is supported self-publishing, which is one company who offers every service you need to get your book done.

Simply put, there are authors who want the convenience of having a one stop shop of professional services available to them. That way they don’t have to depend on their own talents or take the time to search for what they need. They have one phone number to call to get everything they need to get their book complete.

Here is a link to a white paper called The Four Paths to Publishing which gives you even more detail.

As for India, our experience has been similar to other countries around the world. There are a certain set of authors who prefer to work with one company rather than do the work themselves or try to find the resources they need.

How does the economics of self-publishing work, for publishers? How does it compare to traditional publishing?

The main differences between self-publishing and traditional publishing is who makes the investment of money, who controls the content and speed to market. In both cases, authors earn royalties, but traditional publishers have the ultimate say what the final content is and how soon it is made available for readers. Self-publishing requires the author to make the financial investment, but the author is in control of the content and speed to market decisions. Also, in most cases, the author can earn a higher royalty percentage when they self-publish.

What are the services most used? Is it more publishing services or for dissemination?

The services most authors use are book and cover design for both print and e-book. And we make sure those books are available in distribution. Books used to be a planned purchase, but with online purchasing and digital books, books are now a spontaneous purchase. So authors don’t have to make a decision about what distribution or formats they want. We make sure their books are available for readers anywhere and in any format they want to read.

Beyond those services, a number of authors also purchase editing services to make sure their book is as good as it can be.

Marketing services are not as significant for Indian authors because it is a bit more difficult to cover the market with one service.

Why do you think this is the case?

I think design and distribution are the hardest things for authors to do well so we make them available in a very easy way. And if your book is not designed well or available in all formats, you have very little opportunity readers will find it.

You mentioned about how self published books get picked up by publishers for traditional publishing. Could you tell us a bit more about how this happens and why? Please share a specific case study.

There are two primary ways books get found by traditional publishers. First, many traditional publishers operate self-publishing platform. That gives them early visibility into books that are getting early sales momentum. A second way self-published books get discovered is by agents or editors watching lists on Amazon. If they see a book climbing, they will reach out through social media to contact the author.

A great example is the book, The Top 5 Regrets of the Dying, written by Bronnie Ware. Bronnie was a palliative care nurse and began to see themes among the people she was working with near the end of their lives. From that experience she wrote a book. However, she lived outside of any major city in Australia and had no hope of finding an agent or publisher so she self-published with Balboa Press, which is a division of Hay House, a traditional publisher. Her local paper wrote a story. Then The Guardian in the UK picked it up and then it spread like wild on Facebook. Within a month Hay House picked up her book and now it has been translated in 27 languages. Had it not been for self-publishing, Bronnie would have never been published and Hay House would have never seen the book and the world would not have been enriched by her writing.

With the role of publishers changing to become more for dissemination and visibility rather than for editorial and production, what impact would this have on the self-publishing landscape?

Self-publishing will continue to evolve and create more services that enable authors to make more readers aware of their books.

How do publishers remain relevant in an arena where self publishing and purchase of bespoke services becomes easier? Future of traditional publishing v/s self publishing?

Publishers are like movie studios. There are some books that would benefit from the expertise and experience of a traditional publisher, just like some movies need the resources of a big studio to make the project come to life. So as long as there are books like that, traditional publishers will always have a role. As for the future, I think traditional publishers will publish fewer books, but they will be bigger books. Just like we see with movie studios. Self-publishing will continue to grow as more titles are made available in the market so readers will have more choice than ever before. That will be a good thing because more authors who can impact people with their writing will have that opportunity. Also, self-publishers will offer more resources to authors such as The Author Learning Center (www.authorlearningcenter.com) to help authors produce better books and get to their goal.

 

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Author Solutions, authors, book marketing, Publishing, self publishing, writing

From self-published Archway author to Simon and Schuster: Virginia Castleman shares how it happened.

One of the great things about the Indie revolution is the only path to traditional publishing used to be work through an agent and have the book acquired. That has obviously changed as evidenced by this video. Virginia Castleman had a manuscript that bounced around among agents and publishing houses for years. Publishers were interested, but then they left the imprint and so she had to start over.

Finally, she decided to self-publish her book Strays with Archway Publishing and that’s how Simon and Schuster found her. Her book was acquired by Aladdin books and slated for release next year.  Listen to what Virginia has to say about her experience.

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Author Solutions, authors, book marketing, book selling, Ebooks, Indie book publishing, Publishing, self publishing, writing

3 key takeaways from the San Francisco Writer’s Conference-2013 edition

sfwcLogoThis past weekend, I attended and spoke at the San Francisco Writer’s Conference. I would contend it is one of the best, if not the best writer’s conference, in the country. The variety of speakers and panels and the keynote speeches are quite good. This past year was no different. Keynotes were delivered by:

  1. Bella Andre, the most recent self-published author who has garnered signifcant sales and press recognition. While her story was inspiring, it was interesting that she referenced how many people she has working for her to make sure her books are edited and formatted. I.t reinforced the need to find service providers who can help you.
  2. Guy Kawasaki, who has authored 12 books. Ten were traditionally published. Two were self published. His keynote was exceptional. I plan to do another blog post on the content he shared. Stay tuned. It will be coming shortly.
  3. R.L Stine, author of the best-selling Goosebumps series focused on where ideas come from and his presentation was hilarious and inspiring.

I believe you can order these presentations on the web site and I would encourage you do so. They are all worth the time. However, as I listened to the various presentations, the questions posed to me in my presentation, The Four Paths to Publishing and the conversations I had with many authors, I heard some common themes.

  1. Self publishing was the talk of the conference–Actually that isn’t that surprising given the events of the past year, but it still is amazing to see how quickly the conversation has changed from avoiding self-publishing to embracing it.
  2. Publishing is not an individual sport–No matter what path an author choses to publish, it still requires help from professional resources. There is an illusion that you can do this all by yourself for free, but the reality is you are going to need to either source help or work with an individual or company that helps you find the resources you need to get your book published.
  3. The quality of the writing in the book is still the most important thing–Over and over again, I heard presenters reinforce no matter what path you chose to use for publishing, the most important thing is the book. It should still be the focus of any author. So continue to work on your craft and the vision you have for your book.
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agents, Author Solutions, authors, book marketing, book selling, Publishing, self publishing, writing

The Author Learning Center may be the best resource for aspiring authors to learn from experts

You can find just about everything you need to know at the Author Learning Center.

You can find just about everything you need to know at the Author Learning Center.

It hasn’t been around as some of the other resources aspiring authors can turn to to improve their craft and learn the business, but if you haven’t looked at the Author Learning Center, recently,  you should. Quietly, the Author Learning Center has been amassing the most amazing collection of educational information for writers and authors to help navigate the new world of publishing.

Writing, Publishing and Marketing, Oh My!

On this site, you can find a wide variety of authors, agents and professional service providers sharing their insights, opinions, and expertise on writing, publishing and marketing books. Even better, most of this content is available in video, article and podcast formats. Plus, there is a regular schedule of helpful webinars available.

Some of the most popular content includes:

  • How Do You Build a Social Media Platform From Scratch?
  • How Do You Grab A Reader’s Attention?
  • 3 Steps to Make Social Media Sell Your Books
  • What an Agent Really Wants From an Unpublished Author
  • When to Begin Promoting

A Book Launch Tool to Help You Get to Your Goal

ALC Book Launch ToolIn addition to the great content, the Author Learning Center offers a Book Launch Tool and Author Circle tool to help aspiring authors create a plan and accountability on their publishing journey. It is a subscription model and it is managed by Author Solutions, who sponsors this blog, but if you subscribe for the year and eventually publish with an ASI imprint in a year, you will get your money back in a discount on your publishing package.

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Author Solutions, AuthorHouse, authors, book selling, helpful hints, Indie book publishing, Publishing, self publishing, writing

5 tips to getting published in 2013

2013 imageThere has never been a better time to be an author so if you have a manuscript you have been working on, 2013 is the year you can get published.  Here are five simple tips to help you make sure you get to your goal.

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.
  2. Decide when is the best time for you to write and make that your routine.  I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they write most productively. What is your best time to write? Do you know when it is? Have you marked out that time on your calendar everyday or most everyday.
  3. Make yourself accountable to help you stay on track. No secret here. Most goals are reached because we have others who help us get there. Find someone to provide encouragement as you write. This could be a friend, a relative or maybe a member of a local or online writers’ group. The Author Learning Center has tools and an online Author Circle that can help.

    The ALC has tools and an online Author Circle to help you get to your publishing goal.

    The ALC has tools and an online Author Circle to help you get to your publishing goal.

  4. Select the best publishing path based on your goals, budget and time and talent you have to invest. The Four Paths to Publishing whitepaper can help you understand and evaluate your options. You can download a free copy here.
  5. Plan your book launch event. Just like setting a deadline for holding your book, you want to set a date for a book launch party. Becoming a published author is quite an accomplishment and it is cause for celebration. Be creative. Think about holding it somewhere other an book store. Sell copies of your book and ask those who buy them to go online and write reviews. It will help you build your platform and get word of mouth started.

What are your publishing plans for 2013? Do you have a book you plan to get into the hands of readers this year?  Leave a comment with your plans and let me know when you publish your book. I will use this blog to help announce your accomplishment.

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self publishing

The 3 most common questions authors asked me at the GLAWS event.

Photos by Elaine Mura and Tony N Todaro

Earlier this month, I had the opportunity to speak at an event sponsored by  GLAWS (Greater Los Angeles Writers Society).  It was held on the campus of Los Angeles Valley College and we had a packed house. It was a great day despite the 100+ degree weather in Southern California.  My presentation was titled, The Four Paths to Publishing and with it, I outlined the four different opportunities authors have today to get their books into the hands of readers.  In just a few weeks, I am going to publish a white paper with the same title, but essentially what I said was an author can choose from one of four options to get published today.

  1. DIY–This involves using an upload or online formating tool to get the book in distribution.
  2. General Contractor– Here the author hires a number of independent contractors to complete the book and market it.
  3. Publishing Package— With this option, an author chooses an assisted self-publishing company who packages all the services into a convenient one-stop shopping opportunity.
  4. Traditional Publishing–This is as it has always been.

    One of the four paths to publishing

The white paper will provide much more detail about each of these paths and discuss the advantages and drawbacks to each option, but the feedback from the seminar was this framework was very helpful to people as they try to navigate the new landscape of publishing.  After the presentation, we opened up the floor for questions, which I always enjoy. There were more than an hours worth, but as I reflected on them later, I realized there were some common themes. Here are the three most common questions I was asked and a brief sentence or two on how I answered them.

  • Which path is the best one for me? By far, this what most people were trying to figure out. Unfortunately, there is not one right answer, but there is a way to determine which path is best.  Make sure you clearly articulate your goal for the book, the skills and experience you have, what time commitment you can make, and how much of a budget you have. With those items clearly identified, you will be able to choose the best path.
  • I have a children’s book. How do I find an illustrator. Just like with the first question, there is not one answer that applies to every author.  Depending on your goals and budget, there are a number of ways you can find an illustrator. First, if you pursue the publishing path option, most companies offer illustrations as part of their services. If you don’t want to utilize that option, you can find freelancers on sites like www.elance.com or www.odesk.com. Finally, if you live near a college or university, you might find some talent on those campuses looking for projects. However, you always want to be careful about setting expectations, deadlines, deliverables and payment terms.
  • I have published three books with traditional publishers in the past, but all the editors I worked with are retired or dead. What do I do now? Ok, that was not a common question, but I thought it captured the anxiety and confusion many previsouly published authors are feeling right now. The publishing world has changed and while that can be frustrating, it also means there is more opportunity than ever before. So I told the gentlemen who asked the question that he should pursue self-publishing and agents and publishers would discover him anew.
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agents, Author Solutions, authors, Ebooks, Editing, helpful hints, Indie book publishing, self publishing, writing

Looks like self-publishing will be a hot topic at the Writers Digest West Conference

Writer’s Digest has hosted one of the most respected conferences  in New York City in January for quite some time. This year, they are also holding a writers conference  in October on the West Coast.  In fact, this is the first time this event has been this close to the Pacific. The registration web site gives more details. Here’s what it says:

For the first time ever, Writer’s Digest Conference brings its real-world publishing knowledge, writing inspiration and networking opportunities to a West Coast audience in 2012. Join us in Hollywood to find out how publishing and tech developments affect writers, how you can make your work and your pitch irresistible, and what you can do to get going, get discovered, and get published.

I will be speaking and sitting on a panel at the conference.  In my seminar titled, Seven Secrets of Successful Self Publishing, I will share all I have learned from

I will be speaking about the secrets I share in this e-book. You can download it for 99 cents at http://www.booktango.com if you don’t want to wait for the seminar.

working with authors who have found self publishing to be a very satisfying publishing option.  In addition I will sit on a panel titled, Self Publishing in the Real World – What to Expect, What to Do, and How to Do It.  I am really looking forward to this panel because they have assembled a very diverse group of people who can speak to the topic from different points of view. Here’ s the lineup:

Dana Newman, Attorney and Literary Agent, Dana Newman Literary, LLC, Eric DelaBarre, Writer/Director, Seven Publishing, Brian Felsen, President, BookBaby, Stephen Blake Mettee, CEO/Publisher, The Write Thought Inc. and K.C. Sherwood, Abbott Press Author and winner of the Mark of Quality.

There are a number of other seminars or panels that address the topic of self publishing because clearly it is the topic that is on everyone’s mind. I am really looking forward to my time there and hope to see you in Hollywood as well. Registration information is available on the web site. Just click here for more info.

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