Author Solutions, AuthorHouse, authors, book marketing, book selling, Ebooks, helpful hints, Indie book publishing, Publishing, self publishing

3 critical design ideas to make your book interior look great

If you search, you can find lots of information on how to design a killer book cover. In fact, I have written a number of blog posts on the topic.

Six tips from wicked good book cover designers

How to make your book cover attract readers: A conversation with book designer Adam Hall

While your cover is certainly vital, you do not want to neglect the importance of the interior of your book. As one writer put it, “It’s your cover’s job to flag down readers, but it’s the interior’s job to put on a show.”

So what should you keep in mind as you design the interior pages of your book.

Make it readable

While it is tempting to get “creative” with your type face and try to be different for the sake of “standing out”, the most important thing to remember is your book must be readable. Readability depends on a number of factors.

The Oscilating Brain by Timothy Sheehan M D title page

A clear title page is a good start for any book.

First is the font style used for the body text. There are many good options, including popular fonts such as Garamond, Caslon, Electra, Palatino, Fornier, ITC New Baskerville, Bembo, Futura, Myriad, and Helvetica. The main font used in a printed book is typically a serif font. However, san serif fonts are easier to read on a screen so they may be preferred for e-books. Serif fonts have little ‘serifs’, or feet, at the ends of the letters and san serifs do not.

Another factor in the readability of the text is the font size. A typical novel uses a ten to twelve point font, depending on the font style, genre, book length, and audience. You may choose a larger font if your book is targeted at an older or a very young generation. Line spacing, or ‘leading’ as it’s called in the design world, impacts readability too. Generally books are spaced slightly more than single spacing, about 120–125 percent of the font size. For example, a twelve point font would have a line spacing of about fourteen or fifteen points.

“It’s your cover’s job to flag down readers, but it’s the interior’s job to put on a show.”

A third factor that affects readability is the presence or absence of white space on the page. The margins (the white space that exists between the text block and the edge of the page) vary from book to book. Reducing the margin size condenses the book to fewer pages, but it can also make the book feel more claustrophobic and difficult to read.

I always recommend you start to collect sample pages of books that have very readable designs to use as a guide when designing the interior pages of your book.

Be consistent

Another key element that makes a great book design is consistency. From chapter starts to dashes and ellipses, maintaining a consistent style throughout the book helps the reader flow through the book more easily. Remember the design is not to draw attention to itself, but rather help the reader move through the book. When there are jarring, out-of-left field design elements introduced on the pages of the book, it can actually interrupt the reader’s enjoyment of the story.

Follow industry standards

Creating a professional book layout takes more than simply throwing a title page and some page numbers on your manuscript. There is an order to things that tell readers this is a professionally designed book. Even more important there are certain standards that readers, book buyers, retailers, and librarians expect in a professional book.

Chapter start

An interesting opening page can draw readers into the story.

The inside of your book is divided into three main sections: the front matter, text, and back matter. Front matter introduces your book to your readers. Appearing before the main text, front matter is comprised of pages that include information about the book, about you, and about the publisher. Next is the text, which is the main narrative that makes up the meat of the book. The back matter falls after the main text and includes any supportive material to the text, such as the glossary and index. Let’s look at each of these individually.

Front matter

The front matter is found before the main text of the book and may include the following sections. Your book should at minimum include a copyright page and title page.

Half title page: The half title page is the first page of your book and contains only your title. This page does not include a byline or subtitle.

Series title page: Use the second page of your book to list any of your previously published books by title. It is customary to list the books chronologically from first to most recently published. Listing the title only is standard, but in nonfiction works, you may also list the subtitle if you feel it is essential. A common way to begin this page is, “Also by [author’s name]…” For authors who do not have previously published works, this page may be left blank or feature a frontispiece, which is a decorative illustration that is opposite the title page.

Title page: The title page is the part of your book that displays your full book title, subtitle, author, and any co-writer or translator. The publisher’s logo is featured on this page as well.

Copyright page: The copyright page contains the copyright notice, which consists of the year of publication and the name of the copyright owner. Depending on your publishing path, the copyright owner may be the author, an organization or corporation, or your publisher. This page also lists the book’s ISBN, and if applicable, the book’s publishing history, permissions, and disclaimers.

Table of contents: A table of contents lists the chapters, pertinent front and back matter, and the corresponding page on which these sections can be found. Typically, only nonfiction books require a table of contents. Additionally, all e-books must include a table of contents regardless of the genre.

List of illustrations: If your book includes several key illustrations that provide information or enhance the text in some way, you may need an illustrations page. However, if the illustrations are simply for comic relief or visual aid, the listing may not be necessary.

List of tables: Similar to the illustration listing, this page provides you with the opportunity to list any important tables and the page on which they can be found.

Foreword: The foreword contains a statement about the book and is written by someone other than the author who is an expert or is widely known in the field of the book’s topic. It is most commonly found in nonfiction works.

Preface: The preface usually describes why you wrote the book, your research methods and perhaps some acknowledgments if they have not been included in a separate section. It may also establish your qualifications and expertise as an authority in the field in which you’re writing. Again, a preface is far more common in nonfiction titles.

Acknowledgments (if not part of the preface): An acknowledgments page includes your notes of appreciation to people who provided you with support or help during the writing process or in your writing career in general. This section may also include any credits for illustrations or excerpts if not included on the copyright page. If the information is lengthy, you may choose to put the section in the back of the book, as the first section in the back matter.

Creating a professional book layout takes more than simply throwing a title page and some page numbers on your manuscript.

Body Text

Within the pages of books, you commonly find elements such as page numbers, running heads, and chapter-start pages. Here are some of the standards related to these standard design elements.

Page numbers

Unless you are publishing a very short children’s book, it’s essential to include page numbers. E-books do not require page number since the idea of a “page” isn’t static from one e-reader to the next device. Page numbers are most commonly found at the top of the page on the outer right or left corner, but can also be found at the bottom of a page.

Running heads

Many nonfiction books include running heads, which is the text at the top of pages that identifies the author, the book title, the section, or the chapter. Novels rarely use running heads unless there is some helpful purpose to the reader. There is some leeway in how the running heads are used, so there are many combinations of what the running head features. Some examples are: part title, chapter title; chapter number, chapter title; and chapter title, subhead.

Chapter starts and subheadings

The treatment of your chapter starts is a chance for your book design to be more expressive. While the font of your main text should be highly legible as its top priority, the chapter starts can be a bit more creative. It is common to see chapters that start on a new page from where the previous chapter left off, and the chapter starts one-third to halfway down the page.

Nonfiction books also use subheadings to further divide chapters. While the chapter starts can be more stylized, the subheads should be rather straightforward, although they can play a complementary role to the font used in the main text. 

Back Matter

The back matter of your book includes sections that support the main text but are outside of the main narrative.

Appendix or Addendum: An appendix includes any data that clarifies the text for the reader but would have disrupted the flow of the main text had it been included. It could also include information that was gathered too late to be included in the main body of the text. Some items included in the appendix could be a list of references, tables, reports, background research, and sources, if not extensive enough to be included in a separate section.

Notes: The endnotes section allows you to amplify or document certain passages throughout the main text. Endnotes are typically divided by chapter.

Glossary: A glossary comprises alphabetically arranged words and their definitions. Many nonfiction books include a glossary if terminology is used that is not generally known to the average reader.

Bibliography or reference list: The bibliography section, typically used in works of nonfiction, lists the sources for works used in the book. For samples and guidelines on proper layout, refer to the Chicago Manual of Style, 16th edition.

Index: The index is an alphabetically ordered list of words and terms used for referencing your text. Indexes are important pieces to a nonfiction book.

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Postcards from Cuba: My impressions from the Havana Book Fair.

If you have followed me on Twitter or Facebook, you know I had the honor and opportunity to attend and participate in the first US Publishing Mission to Cuba, which was sponsored by Publishers Weekly and was conducted in cooperation with The Havana Book Fair and the Instituto Cubano del Libro.

The Cuban media called this an historic event and in many ways it was. Here are some of my impressions from my time there of both the publishing business and Havana itself.

Cubans really love books. No, I mean they really love books.

Havana Book crowds

Crowds at The Havana Book Fair were quite large. 

I read a statistic that Cuba is nearly 100% literate and one million people attend the Havana Book Fair. Judging by the lines and crowds, I would say those numbers are probably accurate. The Book Fair was held at The Fort, which overlooks the city. Stands were packed with Cubans looking to buy books. Many of them were remainders imported from other countries so the prices were quite low relative to standard retail pricing in the US, but there were bags of books being sold.

The demand for English language books is going to increase dramatically.

Fidel bookSpanish is the native language, but English is a high priority, especially for the younger Cubans. So the demand for English language books is going to increase. I had two young men, who were university students who served as my translators at the fair. Both had been regular attendees at the fair and over the years had purchased a number of English language books including dictionaries. Both are working on a thesis for graduation that focuses on English language. One is doing a project on The New York Times and the other on the book, Pilgrim’s Progress. Very different projects, but both focused on English language.

There is definite interest in self-publishing.

4 Paths

Attendees at the self-publishing panel scooped up copies of The 4 Paths to Publishing

One of the opportunities I had while attending the Havana Book Fair was serving on a panel about self-publishing. The room was filled with a variety of people including publishers, authors and students. Mark Coker from Smashwords was also on the panel, which was helpful because it provided a clear contrast between a DIY self service platform like Smashwords and supported self-publishing. I had versions of the 4 Paths to Publishing in both English and Spanish available and every copy was taken. As usual, that whitepaper provided a helpful framework for authors to understand their options for publishing today.

 Self-publishing has some barriers to overcome before it grows.

It seems the government may be softening its stance on publishing which could open the door for self-published authors, but the biggest barrier appears to be payment methods and currency. Right now there are no banking relationships that would easily facilitate payment by or to authors by US based companies.  In addition, there is no infrastructure for credit card processing. Both will likely be available in due time and that will facilitate the growth of self publishing.

A few personal observations about life in Havana.

Life in Havana is very interesting and tough in many ways.

  • There are lots of old cars as you may have heard.Cuba Car
  • Most of the buildings, including apartments have not been maintained on the outside, which leads me to believe they are pretty rugged on the inside.
  • Airline travel is interesting. Lines at US airports are extremely long because virtually everyone traveling to Cuba is taking a pile of consumer goods, including televisions, baby strollers and coffee makers. Departure is not as long, but still plan for a couple of hours for your exit.
  • The bus and taxi system works to some degree, but you need to know how it works, because there is not any easily visible public information.
  • While there are public restrooms, none of them have soap, paper towels or even toilet paper, which obviously leads to some sanitation challenges.
  • Cubans generally love life and the arts. Music, dance, reading and art are a natural part of everyday life.
  • Amazing reunions are likely happening every day. I suspect many people are returning to Cuba having left many years ago and are now reuniting with family they have not seen for decades. I am pretty sure on my flight there was an older man who was coming back to Cuba for the first time since he had left as a boy. When he cleared customs, there was a man his age waiting for him with a group of people. When their eyes met, they immediately began to weep and then hugged each other with the force of missed years. I don’t know if it was his brother or cousin or friend, but no matter who it was, the reunion was sweet to behold.
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Author Solutions, authors, book marketing, creativity, helpful hints, Hollywood, Indie book publishing, Publishing, self publishing, writing

3 Key Reasons Why Hollywood Will Reject Your Self-Published Book

In my last post, I outlined three reasons why Hollywood is interested in self published books more than ever before. As promised at the end of that post, I also wanted to share reasons why I see Hollywood not pursuing deals on self published books.

Hollywood sign

Entertainment execs are looking at self-published books more than ever but some authors aren’t able to take advantage of the opportunity for three key reasons. 

The three reasons that follow have come from what I see in my role with Author Solutions. Over the past five years, we have built relationships and first-look partnerships in Hollywood and created events like the Book-to-Screen Pitchfest, which have given hundreds of authors a chance to put their books in front of people who are making decisions about what makes it to the screen.

From that vantage point, I have witnessed authors pitch their books and even be offered deals, but not be able to take full advantage of the opportunities before them. Why is that

1.The story is missing one or more key elements of what makes a great story

In my most popular post, The 5 Essential Elements for Every Good Story, which was inspired by many of my conversations in Hollywood, I list what every great story needs. I would encourage you to read the complete post, but for reference, those elements are

  • An inciting action
  • Protagonist
  • Antagonist
  • Conflict
  • Resolution

Too often first time authors leave out one of these elements or do not develop it fully. Another mistake I see is the elements are all included, but it is difficult to see how they relate to one another. For example the story might be resolved, but the resolution comes out of left field. There was no foreshadowing of it or it does not tie up other details of the story. The result is an unsatisfying and confused outcome that leaves both readers and viewers, wondering, “Huh?”

For this reason, I have seen many books get interest, but not result in a deal. So if you have a story you think would play well on the screen, pay attention to the craft of telling a good story. It could be the difference between your book being optioned or not.

2. It is derivative of another work

Hollywood is sometimes criticized for recycling the same stories, but my experience is they really are looking for fresh ideas. However, if they are going to acquire a new property, they will shy away from ideas that are simply a different flavor of an idea that is already out there.  Now that doesn’t mean if you have an interesting take on a crime or police drama that hasn’t been done, they would pass on it. For example, at one of our Book-to-Screen Pitchfest, one of the authors pitched a book about what it was like to be the first African American police officers in Atlanta during and shortly after the Civil Rights movement. It was a police drama, but told from a perspective that has not been used yet. Very interesting biopic with all the elements that make for an intriguing story.

On the other hand, there was an author who pitched an idea that was simply like the Disney movie Cars, but all the characters were trucks or construction equipment. In this case, it made for a really cute series of kids books that the author was even selling through truck stops, but as a movie it was too close to Cars so everyone passed.

3. The deal you want is not in line with what the industry typically offers a first time author of a self- published book

This makes me frustrated more than anything else which is why we really try to educate authors on how the business side of Hollywood works. In each case where there is a shopping agreement or option offered, we advise authors to seek legal counsel, but make sure that person has some experience with entertainment contracts. Without that, lawyers ask for too many things or too much money at the wrong point and the deal goes away.

Red carpet

Most authors don’t see big paydays for screen rights till the movie gets made, not when an option is offered. 

Typically, there are three opportunities for authors to earn money for their books. The first is when the book is optioned. What that means is you are giving an exclusive opportunity to one producer or director to develop the property for the screen. Typically, options are for a year to 18 months and pay anywhere from $500 to $1,500. Once it is optioned, the next opportunity for an author is when the movie gets “set up”. That means the script is finalized and usually the director and actors are attached. Financing and a shooting schedule is usually also in place. At this point payment to the author could be anywhere from $50,000 to $100,000. Then the final payment usually comes when the movie is shot and released. That payment can be a fixed amount or a percentage of receipts. It too can be anywhere from $50,000 to $250,000.

The key is to understand what amount of money is reasonable at certain points in the process. Too many authors don’t get the option because they ask too much for the first phase. They get bad advice from counsel who doesn’t understand how deals in Hollywood work.

I trust this and the previous post has been helpful as you think about the increased opportunities for self-published authors in Hollywood. If you have other questions, please use the comment section to post your question and I will do my best to answer it.

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Author Solutions, AuthorHouse, authors, Indie book publishing, iuniverse, Publishing, self publishing

3 Big Reasons Why Hollywood Wants Your Self-Published Book Now

For the past five years in my role at Author Solutions, I have been working with our team to build relationships and partnerships in Hollywood and help create events like the Book-to-Screen Pitchfest to expose entertainment executives to self-published titles and give our authors unique opportunities to put their books in front of people who are making decisions about what makes it to the screen.

Now more than ever, producers, managers, directors and even studios are looking more closely and intentionally at self published titles. In fact, I have noticed a significant change in the past year in terms of how many entertainment industry people are calling us, wanting to attend our events and get access to our author’s books. What’s created this increased interest? Here’s what I think has changed

1. The number of scripted shows being produced has nearly doubled in the past five years.  

The rapid expansion of media outlets including cable channels and streaming services like Netflix, Amazon and Hulu have led to explosive growth in the number of scripted shows being produced. In a widely quoted study from FX Networks Research, Variety noted this past year the number of scripted shows totaled 409, which is nearly twice as many as were green lit just five years ago.  Scripted Series 2002, 2006-2015 as of 12-14-15 for Press - with

Julie Piepenkotter, exec VP of research for FX Networks commenting on the report said, “This was the third consecutive year that scripted series count has grown across each distribution platform – broadcast, basic and pay cable, streaming – led by significant gains in basic cable and digital services. This statistic is staggering and almost unimaginable from where they were a decade ago.”

2. Two significant movies from this past year started as self-published books.

Books have always been a source of inspiration for movies, and self-published books have been a starting point for a number of films in the past. In fact, People magazine recently ran an article highlighting seven films that first came to market as self-published titles. One of the more widely known examples is Legally Blonde. The book, originally self-published with AuthorHouse, became a starring vehicle for Reese Witherspoon and spawned sequels and even a Broadway show.

Still Alice book cover

An Oscar winning performance started as a self-published book

However, this past year, I believe two things happened that have caused entertainment executives to look even more closely at self-published books for ideas. First, Julianne Moore won the Oscar for her performance in the movie Still Alice.  An international best-seller for Simon and Schuster, Still Alice began as a self-published book with iUniverse.  Second, the movie, The Martian was a box office success and it too started as a self-published work.

3. These two developments have made the hunt for fresh ideas more critical than ever.

With so many time slots to fill on the small screen, producers and writers are looking for new ideas more than ever before. Self-published books can be a vast source of inspiration and often they can find these books before they are widely known to the public. That makes the acquisition of the material more feasible because they can typically avoid bidding wars, but still reward the authors appropriately.

On the big screen, successful sequels are still a focus, but movie studios are also looking for the next franchise movie, like The Hunger Games or Twilight, plus they are looking for great stories they can produce for a reasonable amount and recoup their investment.

While Disney had great success with The Force Awakens, lest we forget they lost millions on flops such as Tommorowland, The Lone Ranger and the infamous, John Carter.  From a business standpoint, each of these movies cost $200 million or more to produce, which means their breakeven point was well above that amount. That is why they are also looking for movies they can make with a much more modest production budget, which tells a great story and make a profit, which is still the goal for studios.

Now, while I believe this is all very good news for self-published authors, I have also seen these new opportunities squandered. In my next post, I am going to share 3 Key Reasons Why Hollywood Will Reject Your Self-Published Book.

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7 keys to creating unforgettable characters

Along with making sure your book has all the element s of a great story, you also need to make sure your characters are interesting, consistent and an element of your book that draws readers in and keeps them interested. Good characters or poor ones will often determine whether your readers stay with you to the end of the journey or get off at the first stop. If readers lose interest in your characters, they usually lose interest in the story.

So how do you develop memorable characters? Here are some ideas to keep in mind as you write

Create a history for your main characters

The Davinci Code is one example of a book that has all the elements of good characters..

Past experiences help make us who we are and explain many of the decisions we make. So even if you don’t reveal everything about the lives of your characters in your story, it is still very helpful to write a biography to use as a guide for your writing. Identify key events in their lives and key people who influenced them. Answer questions like where did they live, where did they go to school and what jobs did they have. Who helped them along the way? Who hurt them? Knowing these things about your character will ensure you have them act consistently and help you understand what drives them. If you don’t understand a character, your readers won’t either.

Make sure your characters act consistently

Inconsistency in your characters will confuse your readers and make them lose interest. Once you develop a character in a certain way, readers are expecting that character to behave in accordance with his or her personality and motivations as you have revealed them. If that character behaves in a way that doesn’t make sense, your readers will notice. Be consistent in even the small things, such as hair color, to big things, like the character’s manner of speaking.

Avoid stereotypes

Shrek is not the stereotypical ogre, which is one of the reasons readers are drawn to him.

A good story surprises the reader and rewards them for reading. Sometimes that happens with a plot twist, but it can also happen with what I call a character twist. One of my favorite examples is the children’s book, Shrek. Even though Shrek is an ogre, he is actually kind and helpful. He is not the stereotypical ogre roaming the forest wreaking havoc in people’s lives.  Make sure there is something unexpected about your characters, but that it aligns with the biography you wrote for them and they act true to themselves throughout the story.

Develop secondary characters that are interesting  

Sidekicks can be some of the most likeable and interesting characters in the story. In some cases, readers can like them as much as the main characters.  They can help or hinder the main characters. They can provide comic relief or threats.  The key is to make sure they move the story along and not just there to take up space on the page. Here again, you may want to consider writing a biography of the character before writing he or she into the story.

Reveal your characters as the story unfolds

Often times, because we love our characters so much we want our readers to know everything about them right away.  So there is a temptation to tell the reader everything about our main character right at the start. We want to give a full physical description, tell the life story, and reveal the innermost thoughts of a character as soon as he or she is introduced. But that can create a very lopsided story and get bog down the reader in too many details.  Introduce your characters, but let your reader get to know them better as the story unfolds just like they would do in a relationship in real life. It will make your book much better.

Have an antagonist

Life has struggles and sometimes we don’t really learn who a person is until we see them in a conflict. In some cases, challenges can come from nature, but usually the most common and interesting struggles are with other people. Good versus evil is the oldest story line there is, but it still works. So make sure as you unfold what the main character is driving towards, it is clear who is creating resistance

Use all the senses

One of the ways you can keep a reader interested in your characters is engage all the senses as you reveal them. Sight is the most obvious sense to use because you can describe what the character looks like or what they are wearing, but don’t neglect the other senses of sound, taste, touch, and smell. Aroma can tell us something about a character. For example, you don’t need to tell the reader your character smokes. Instead, you could say the jacket he wore had a hint of cigarette smoke. It still conveys the idea that this person likely is a smoker, but it does it in a more interesting way.

Hopefully, you have found these suggestions helpful. If you have other keys you would like to share, please use the comment section to provide your tips.

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Author Solutions, authors, Editing, Indie book publishing, Publishing, self publishing, writing

4 different types of editing every aspiring author needs to understand.

There are no one-draft wonders in book publishing. Every book, including children’s books, can benefit from the keen eye and experience of an editor, but not all editing is the same. There are different types of editorial services based on the need of the manuscript. Understanding these differences can be very beneficial as you work with your editor to make your book as good as it can be.

Knowing the differences in editing services can help you make good decisions about what is needed to make your book even better.

Knowing the differences in editing services can help you make good decisions about what is needed to make your book even better.

In a previous post titled, Six tips for finding the right editor for your book, I outlined some ideas on how to find the best editor for your book, but in this post I want to identify and explain the different type of editing you might need for your book.

Copyediting

Copyediting, which is sometime also called line editing, applies a professional polish to a book. The editor reviews your work, fixing any errors in spelling, grammar, and punctuation. Depending on the definition, copyediting may also include editing of syntax, word choice, tightening of sentences, and the application of style, such as The Chicago Manual of Style.

Some editors distinguish copyediting and line editing and consider them two separate edits. Copyediting is often the lighter, grammar-only edit, and line editing is a more detailed look at each sentence’s meaning.

Every book, including children’s books, can benefit from the keen eye and experience of an editor, but not all editing is the same.

Line Editing

Line editing is often used interchangeably with the term copyediting. However, when it is distinguished from copyediting, it refers to a unique edit that falls between copyediting and developmental editing.  With line editing, the editor looks at your book line by line and analyzes each sentence. The editor considers word choice and the power and meaning of a sentence. The editor considers syntax and whether a sentence needs to be trimmed or tightened.

Developmental Editing

The developmental editor looks deeply at the organization and strength of a book. The editor considers everything from pacing to characters, point of view, tense, plot, subplots, and dialogue. Weak links are exposed and questioned. The editor scrutinizes order, flow, and consistency. He or she asks questions such as: Is this the right number of chapters? Are the chapters and paragraphs in the right order? Are there any places in the book where the pacing lags? Is there a hole in the information or story presented? Are the characters likable? Developmental editing considers all the aspects of a manuscript that make the book more readable and enjoyable.

Proofreading

Proofreading is also often used interchangeably with copyediting. The goal is the same: find any mistakes related to grammar, spelling and punctuation. However, proofreading is usually performed on the final layout of the book to make sure it is error-free before it goes to print. Chances are most errors have already been caught in the earlier stages of editing, but this final check gives you one last time to make your book as good as it can be.

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How to make your book cover attract readers: A conversation with book designer Adam Hall

Over the past year, I have gotten to know, Adam Hall, who is a book designer for indie authors. His website, www.aroundthepages.com  is a showcase for his work, but Adam also does design for a variety of diverse projects and audiences. He has worked with both first-time and experienced authors on one book or a series. I asked him to share some of his insights recently about designing for books. His answers to my questions follow below.

Type is as important as the image on a cover.

Type is as important as the image on a cover.

How did you start designing book covers? 

I got my start by doing a favor for a friend, Ernie Lindsey. He is an indie writer who has made the USA Today Bestseller list with his series, Sara’s Game. A few years ago he needed some help tweaking a cover. Ernie and I have now collaborated on about 10+ projects. Through his, and other’s encouragement, I decided to make it my focus in my design career.

“……a good cover won’t always make you want to buy a book, but a bad cover will most definitely make you not buy one”

 From your experience what are the keys to making a book cover design work really well?

The cover needs to convey the genre, and give a clue into the story. It doesn’t need to tell the whole story, but create enough intrigue to catch the readers’ eye. Focus on typography as much as the images. If the art is brilliant, but the title text is all wrong, the whole piece falls flat. The art and typography have to work together.

How does book cover design differ from other design projects you do?

In addition to book covers, I work with musicians and bands on artwork and websites. With music design you are basically marketing the individual or group. With book covers you are telling a story. It is fun to find that nugget in the story that you can use in artwork to capture that the idea in the book in one image. That makes book cover design more challenging than doing design for music, but that’s part of what makes it fun.

The thumbnail is what they will likely see first if they search online, so it is critical the thumbnail makes a good first impression.

What design mistakes do you see most often on book covers?

One common mistake is not considering all formats when doing the cover design. You have to make sure the cover looks great in thumbnail size AND full size. You only have a split second to catch a potential reader’s eye as they’re searching out that next book. The thumbnail is what they will likely see first if they search online, so it is critical the thumbnail makes a good first impression.

Finding the one image that captures the story is a key to good book design.

Finding the one image that captures the story is a key to good book design.

What tips would you give to first time authors?

I think two of the most important people an author can find are a good editor and designer. You have to trust both to make your work the best it can be.

When it comes to working with a designer, do your due diligence and look at a designer’s previous work. A friend of mine has said “a good cover won’t always make you want to buy a book, but a bad cover will most definitely make you not buy one”. I thought that was a brilliant point. Find a designer who can help make your cover one that motivate readers to buy your book.

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