For the past five years in my role at Author Solutions, I have been working with our team to build relationships and partnerships in Hollywood and help create events like the Book-to-Screen Pitchfest to expose entertainment executives to self-published titles and give our authors unique opportunities to put their books in front of people who are making decisions about what makes it to the screen.
Now more than ever, producers, managers, directors and even studios are looking more closely and intentionally at self published titles. In fact, I have noticed a significant change in the past year in terms of how many entertainment industry people are calling us, wanting to attend our events and get access to our author’s books. What’s created this increased interest? Here’s what I think has changed
1. The number of scripted shows being produced has nearly doubled in the past five years.
The rapid expansion of media outlets including cable channels and streaming services like Netflix, Amazon and Hulu have led to explosive growth in the number of scripted shows being produced. In a widely quoted study from FX Networks Research, Variety noted this past year the number of scripted shows totaled 409, which is nearly twice as many as were green lit just five years ago.
Julie Piepenkotter, exec VP of research for FX Networks commenting on the report said, “This was the third consecutive year that scripted series count has grown across each distribution platform – broadcast, basic and pay cable, streaming – led by significant gains in basic cable and digital services. This statistic is staggering and almost unimaginable from where they were a decade ago.”
2. Two significant movies from this past year started as self-published books.
Books have always been a source of inspiration for movies, and self-published books have been a starting point for a number of films in the past. In fact, People magazine recently ran an article highlighting seven films that first came to market as self-published titles. One of the more widely known examples is Legally Blonde. The book, originally self-published with AuthorHouse, became a starring vehicle for Reese Witherspoon and spawned sequels and even a Broadway show.
However, this past year, I believe two things happened that have caused entertainment executives to look even more closely at self-published books for ideas. First, Julianne Moore won the Oscar for her performance in the movie Still Alice. An international best-seller for Simon and Schuster, Still Alice began as a self-published book with iUniverse. Second, the movie, The Martian was a box office success and it too started as a self-published work.
3. These two developments have made the hunt for fresh ideas more critical than ever.
With so many time slots to fill on the small screen, producers and writers are looking for new ideas more than ever before. Self-published books can be a vast source of inspiration and often they can find these books before they are widely known to the public. That makes the acquisition of the material more feasible because they can typically avoid bidding wars, but still reward the authors appropriately.
On the big screen, successful sequels are still a focus, but movie studios are also looking for the next franchise movie, like The Hunger Games or Twilight, plus they are looking for great stories they can produce for a reasonable amount and recoup their investment.
While Disney had great success with The Force Awakens, lest we forget they lost millions on flops such as Tommorowland, The Lone Ranger and the infamous, John Carter. From a business standpoint, each of these movies cost $200 million or more to produce, which means their breakeven point was well above that amount. That is why they are also looking for movies they can make with a much more modest production budget, which tells a great story and make a profit, which is still the goal for studios.
Now, while I believe this is all very good news for self-published authors, I have also seen these new opportunities squandered. In my next post, I am going to share 3 Key Reasons Why Hollywood Will Reject Your Self-Published Book.