authors, book marketing, Indie book publishing, self publishing

3 statements I hear from first-time authors that make me cringe.

Over the years, I have had hundreds of conversations with authors and there are three phrases I sometimes hear that give me pause.Quote marrks

“The audience for my book is every man, woman and child on the planet”

Identifying your audience is one of the keys to creating an effective marketing plan for your book. If your target is too broad, it will be difficult if not impossible to be successful.  Plus, you set unrealistic expectations that will only lead to disappointment.  Instead you should:

  • Describe who you think will most likely read your book in terms of gender, age, occupation if relevant.
  • Write a simple statement as to why you think they will want to read your book
  • Identify where you think your audience looks for information. If they are engaged on social media, be specific about which platforms, such as Facebook or Twitter.
  • Consider what events do they attend and can you have a presence there as an exhibitor or speaker
  • Think of anywhere locally where your target audience might congregate?

“My daughter is an artist”

Your book cover is first marketing decision, so having an appropriate and eye-catching cover is very important. Unfortunately, too often first-time authors make decisions based on personal preference or to be provocative. Knowing someone who can draw or who is a graphic designer is not the same as working with a cover designer. Cover design is a particular skill so you will want to make sure you work with someone or a team who has experience specifically designing book covers. You can find more information about good cover design in the post I did titled, Six tips from wicked good book cover designers,

“My job was to write the book. Someone else can promote it.”

Book Marketing sign postOne of the great myths among first time authors is that if they get published by a traditional publisher, then someone else will do the marketing for their book. The reality is no matter how you publish, you still need to be involved in the promotion of your book.  One of the key ways is to use social media to connect with and cultivate an audience. In fact, one the criteria most traditional publishers consider when acquiring a title is the platform of the author.  If you want to learn more about how to develop your marketing acumen, you might want to consider reading this post, Confused about how to do book marketing? Here is a simple way to build an effective marketing plan.

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