In a recent issue of Publishing Perspectives, Gabriel Pena i Ballesté, the CEO Bookmovies.tv, wrote an article, titled, The book trailers: The best plan to connect books and readers. His main premise is video is a great way to help with discoverability. Given we are a media and image driven culture, I tend to agree.
Pena is CEO of company focused on creating book trailers, so he clearly has a bias, but he offered some helpful things to keep in mind as you think about creating a book trailer. I have taken some of his advice and added some of my thoughts to help you as you develop video content to promote your book.
- Be clear on the goal of your book trailer before you begin. Are you creating a teaser? Are you creating a campaign? Are you trying to establish your credibility as an author? If you are not clear on what you want to accomplish with your video, chances are the video will not be as powerful.
- Keep it short. We have media ADD as a culture so it is important you make your point as quickly as possible.
- Have some distribution channels in mind. If you create a video, but are not sure where you will post it or how you will drive traffic to see it, you may be wasting your time. Start with your own blog as the first place to post and then anywhere your book is for sale online.
- Don’t think a video is a substitute for reviews and recommendations. A video is a great promotional tool, but you should still pursue reviews and endorsements from others. It will only make your promotional plan that much stronger.
In short, a book trailer should be part of your marketing plan, because it can help with discoverability, but you should keep these four points in mind as you create the video. In addition, I have provided some examples of videos promoting books that may inspire you. Enjoy