In my last post, I mentioned my attendance again this year at the San Francisco Writer’s conference, which took place back in February. One of the keynote addresses at the conference was given by Guy Kawasaki. Guy has published a dozen books using both traditional publishers and by self-publishing. He most recently self-published a book titled, APE, Author, Publisher, Entrepeneur. As he was researching the book, I had conversations with him about the services offered by Author Solutions and other topics related to self-publishing. I had never met him till the conference, but in our conversations I always found him to be a very reasonable and insightful person. His keynote only reinforced my opinion. He shared ten tips for authors today. With his permission, I am sharing a few with you in this post and in a post to come.
- Write for the right reasons-According to Guy, writing for money is the wrong reason. Money is a consequence of writing a good book, but it should not be the primary motivation. He suggested there are others, such as enriching people’s lives, furtherng a cause or meeting an intellectual challenge. Could not agree more.
- Write everyday-I thought this was interesting challenge, but his point was writing is a skill and the more you practice it, the better you get at it. For a busy person, this can be hard to do, but it is a worthy goal.
- Build your marketing platform-This is not a new thought. Many have said it, but I thought he had some insights that bear repeating. The first point he made is you should build a platform so that you can “earn the right” to share your book with potential readers. That means you have to give to your audience before you ask them to buy your book. One of the best ways to do that is “curate” content about the topic your potential book buyers are interested in. Become a “sector expert” as Guy suggests, offering content that is of interest to your readers. In other words, become the go-t0 person for a particular topic.
- Tap the crowd-Seth Godin called this building a tribe, but it is the same idea. Use social media to build a following long before you publish your book. Use them for input on your title and your cover and even as beta readers. Their input will likely improve your book and give you a base of potential customers. Writing is a solo sport, but publishing should be a group activity.
Writing is a solo sport, but publishing should be a group activity.