Last week I was meeting with the executive team of a very successful traditional publisher and the conversation turned to marketing books. I mentioned I was currently reading the book, Platform: Get Noticed in a Noisy World by Michael Hyatt. I have been aware of the book for some time and recommended it in the past just based on what I know of Mike’s experience. But it has finally moved to the top of my stack and I am reading it right now.
I started to share why I thought it was such a great book for authors to read and the president of the publisher interrupted me and said he bought a copy of the book to give to every one of the authors they publish. He said they had been working on developing material to give to their authors to equip them for the marketing task at hand, but when he read Mike’s book, he realized everything he wanted to say was in that book.
….the president of the publisher interrupted me and said he bought a copy of the book to give to every one of the authors they publish.
That was fascinating to me, but not that surprising now that I have read the book. The job of marketing books has changed and more and more of the work is falling to the authors whether they are traditionally published or self published. Yet many authors are perplexed or overwhelmed by what they need to do. That is why Mike’s book is so helpful.
Here’s why I think every author needs to read this book no matter what publishing path is chosen.
- The content of the book comes from Mike’s own experience. This is not theory. This comes from years of lessons learned from building his own following and platform.
- The examples are very practical and easy to implement. In many ways, this book is a check list for what you need to think about and do if you want to build a platform. And for the things you may not want to do or can do, he suggests vendors that can help.
- He shares what has and has not worked. Sometimes failure is a better teacher than success. In this book, Mike shares some of the things that didn’t work as well so you don’t have to make those same mistakes.
- He points out things that you might not think about, but that are very important. This is not the first time I have thought about or read about this topic, but I found the book had many helpful things to consider. For example, Mike talks about the importance of the About Me section of the blog or web site. To be frank, it would not be something I would pay much attention to prior to reading this book. Now I see it’s importance.
Building a platform is absolutely essential for authors today, and so if you have not read this book, I highly recommend you put it on the top of your pile. You won’t be sorry.