Matt Hofeld is the site manager for the popular Oklahoma Sooners’ fan-site Crimson And Cream Machine. He is a passionate follower of Oklahoma football and has been covering the team as a writer since 2004. Every year before now he would publish The Sooner Kickoff report as a magazine, which meant there were printing and mailing costs that made production and delivery to rabid Sooner fans increasingly costly.
For this season, Matt chose to publish an e-book this year using Booktango. So The 2012 Sooner Kickoff report is available for download on any device anywhere and at anytime. For a publication that is typically in a magazine format, an e-book is an interesting and cost-saving alternative to connect with fans. In addition, by using Booktango, enabled Matt to publish his e-book and distribute it to all major e-reading devices and to leading book resellers for free. He no longer has to worry about unsold magazines and shipping costs, and now can reach a broader audience and never have to worry about running out of copies to sell.
The 2012 Sooner Kickoff book includes:
- In-depth previews for all 12 of Oklahoma’s 2012 opponents
- Special features on Landry Jones, the return of Mike Stoops and the Cali Trio
- Position breakdowns
- Team procedures
- A look at each 2012 newcomer
“The expectations are always high at Oklahoma, and this year is no exception,” writes CrimsonandCreamMachine.com. “With a four-year starter at quarterback and an experienced offensive line the foundation is there for 2012 to be a great season. Will the Sooners be up to the challenge of their schedule?” Only time will tell. But I thought this was a very interesting way to use a fast free and easy e-book publishing platform to get content into the hands of rabid fans.