Mike Hyatt, chairman of Thomas Nelson publishers, has been an innovator in the publishing industry his whole career. He was one of the first CEOs to utilize the power of social media for his company, himself and authors. From his experience, he has written an amazingly helpful book on how to build your platform. In the past eight years, he has generated some impressive numbers:
- 300,000+ unique monthly visitors
- 123,000+ Twitter followers
- 92,000+ monthly podcast listeners
- 70,000+ newsletter subscribers
- 17,000+ Facebook fans
Listen, in the past eight years, I’ve experienced every setback, mistake, and headache you can imagine while building my own platform. But I’ve also managed to generate:
The point of those numbers is not to brag. The point is to illustrate that I know what works (and what you should avoid). I carefully documented everything I learned in building my platform—successes AND failures.
Platform consists of five sections and sixty, short chapters full of practical steps, real-world examples, and helpful resources. It is not armchair theory. It is not idle speculation. It is full of “news you can use” to help you build your own platform.
I highly recommend it.