If you have been following this blog, you know I have been doing a series of blog posts titled, “Seven secrets of successful self published authors” In previous posts, I have shared the first five secrets: The previous secrets I have shared are as follows. Successul self published authors:
- Can describe their audience
- Believe in their work
- Set a deadline when they want to hold the first copy of their book
- Understand their goals and publishing options
- Know the power of social media and have a plan to take advantage of it.
In this post, I want to share the last two secrets. The sixth secret is plan your marketing before you finish your manuscript.
I can’t tell you how many authors write, write, write, write, get their book published, and then they think about marketing. That is too late. You want to actually start planning your marketing while you are writing. Describe your audience, determine how you’re going to reach them, and decide what help you’ll need. In fact, you should start building your potential reader base even before your title is live. One idea I have seen work well is give potential readers a few different covers to pick from and let them vote. It is a great way to get potential readers engaged with and anticipating the launch of your book even before it is live.
I have had authors come back to me and thank me for encouraging them to do a book launch event
The seventh and final secret is plan a book launch event for when your title is live.
I can’t tell you how many times I have had authors come back to me and thank me for encouraging them to do a book launch event. Along with these events being a key motivator for completing the manuscript, they are also a lot of fun. I know authors who have done an event in conjunction with a family reunion. I know authors who have published a christian book and held their launch party at a church. My favorite example is an author who wrote a mystery book based in her hometown. One of the settings for the mystery was a restaurant in the town. She actually held her book launch event at that restaurant. Since then the restaurant now sells her book at the cash register and they have actually named a menu item after her book. I think that is pretty cool, but the point to all these examples is publishing a book is quite an accomplishment and it deserves a celebration. Don’t miss out on the opportunity. It allows you to connect to readers and get your word-of-mouth campaign started.