On Friday, the Wall Street Journal ran a cover story in their Friday Journal section about author Darcie Chan and how she became a best selling author. The reason the Journal gave so much space to the story is Darcie had been rejected by 12 publisher and more than 100 literary agents before she self published and sold more than 400,ooo ebooks. Part of her marketing strategy included pricing very aggressively to gain a following. Here’s the link to the full article in the Journal that tells her story.
This is something all authors should read. The subhead on the article declares, “Self-publishing is upending the book industry”. So no matter what your publishing experience, Ms. Chan’s story is one that can help you navigate the fast changing landscape.
What I like about her journey is it reinforces what I have been saying in my secrets of self published authors series of blog posts. Perhaps the most important thing about this story is she believed in her work. That is the second secrect I shared in an earlier post. While she piled up rejection, it did not make give up on her dream of reaching readers with her writing.
This quote from the article sums up a key lesson all authors can learn from Ms. Chan’s success.
“The story of how Ms. Chan joined the ranks of best sellers is as much a tale of digital marketing savvy and strategic pricing as one of artistic triumph. Her breakout signals a monumental shift in the way books are packaged, priced and sold in the digital era. Just as music executives have been sidestepped by YouTube sensations and indie iTunes hits, book publishers are losing ground to independent authors and watching their powerful status as literary gatekeepers wither.”