I love the quote in the headline of this blog. It is from an interview with best selling author Lisa Genova in an article titled, A new world for authors. It is the most concise statement I have read that supports the idea that no matter what changes take place in publishing, one of the biggest drivers for success is still one person telling another about a book. Technology has made word of mouth easier and faster, but it doesn’t change the fact that authors need to focus on this basic idea as a key part of their marketing strategy.
What ideas do you have on how to create word of mouth for a book? Please share them in the comments section and I will post them for other authors to read.