Don’t know if you saw it this week, but Seth Godin, author of about a dozen books, announced this week he is forgoing
traditional publishing for his next books. It was a widely covered story. The Wall Street Journal headline declared, Author to Bypass Publisher for Fans. What is he thinking ,or better said, why the change? He is by any measure a successful author and traditional publishers would line up to get his next book. So why not just stay the course?
In his words, “Publishers provide a huge resource to authors who don’t know who reads their books. What the Internet has done for me, and a lot of others, is enable me to know my readers.”
In addition, Godin cited traditional publishing lack of speed when it comes to bringing a book to market as another reason for self publishing.
One of his many concerns about the current publishing market is that the process often takes 12 months or more to get a new title into the hands of his readers.