book marketing, book selling, self publishing

Why would best-selling author Seth Godin swear off traditional publishing for the rest of his books?

Don’t know if you saw it this week, but Seth Godin, author of about a dozen books, announced this week he is forgoing

Seth Godin spurns traditional publishing. Another sign the Indie Revolution is gaining ground.

 traditional publishing for his next books. It was a widely covered story. The Wall Street Journal headline declared, Author to Bypass Publisher for Fans. What is he thinking ,or better said, why the change? He is by any measure a successful author and traditional publishers would line up to get his next book.  So why not just stay the course?

In his words, “Publishers provide a huge resource to authors who don’t know who reads their books. What the Internet has done for me, and a lot of others, is enable me to know my readers.”

In addition, Godin cited traditional publishing lack of speed when it comes to bringing a book to market as another reason for self publishing.

One of his many concerns about the current publishing market is that the process often takes 12 months or more to get a new title into the hands of his readers.

self publishing

Publisher’s Weekly declares stigma of self publishing has vanished.

Westbow, a division of Thomas Nelson, is one of the brands authors are trusting to help them reach their publishing goals

Ann Byle, religion writer for Publisher’s Weekly, the leading industry publication, penned an article titled, Self-publishing: Changing Model, Getting Respect 

In the article she notes how self publishing is becoming a first choice  among authors who are looking to get published, which is quite a change from even a few years ago.  In her own words:

Self-publishing was once the uninvited guest at the publishing table. But as technology advances and authors develop marketing savvy, first-time and even some experienced authors are turning more often to what many in the industry are calling custom publishing. In religion publishing, this has particular appeal for religious leaders who already have an audience.

authors, self publishing

Why do some people think it is cool for film makers and musicians to invest in their work but not authors?

It won't be long before indie authors get the recognition indie film makers now enjoy

As the indie publishing revolution rolls on, I find it fascinating that one of the criticisms leveled at writers who choose self publishing is that they are not a “true” authors because they invest in their work instead of waiting for an advance,. In other words, in the eye of the critics, an author is only an author if someone else says he or she is. To be blunt, I think that is ludicrous. Film makers who invest in their work are not considered less of a talent. In fact, the independent director has spawned a whole new approach to making and producing films. As result, exciting events like the Sundance film festival have cropped up to provide a showcase of some of the up and coming talent. Likewise, bands who invest to make their own recordings and promote them via the internet and music festivals are not thought of as less gifted. Why then should authors who make a similar commitment be labeled as foolish? Believing in your own creative work to the point of investing in it should be admired not scorned.