In May, Hay House and Author Solutions announced the formation of Balboa Press, a self-publishing imprint especially targeted for self help authors. While I am sure there will be critics, the reality is Hay House is committed to helping more authors get published and to providing more choice to readers. This position aligns perfectly with the mission of Author Solutions.
In the press release announcing Balboa, Reid Tracy, president of Hay House, said they will be monitoring the books for potential pick up by Hay House’s traditional imprints. What makes this even more interesting is Louise Hay, who founded Hay House and made it the leading new thought publisher, actually started by self-publishing her books. I think we will see some very exciting titles come through Balboa Press.