book marketing, book selling, self publishing

Video Trailers Are Key in Book Marketing

We talk about how indie book publishing is leveling the playing field for the “non-superstar” author. So too, is the increasing popularity of streaming video and portals like YouTube. Gone are the days when authors would need the support of a publisher and its budget to shoot, produce and air a commercial promoting their newest works. As indie book publishing has democratized the process of publishing a book; the YouTubes of the world have made it possible for indie authors to run commercials, called book trailers, to bring their books to the world.

The New York Times ran a July 9 article about the emerging importance of the book trailer in marketing a book. It included interviews with authors; some of whom were skiddish about their own video debuts, and outlined the successes of several who’d posted trailers that garnered tens of thousands of views. There are differing views on how many readers discover the books they read through trailers, but one survey reported that four out of ten teens — the next generation of book and e-book buyers — like to see book trailers; and 46 percent had watched a book trailer on YouTube.

As consumers continue to migrate to the Web to make their purchasing decisions; social media sites’ explosive growth continues; and more readers choose digital formats for consuming books; the trailer is becoming “an essential component of online marketing.”

So authors everywhere, it’s time to get over your stage fright. Lights! Camera! Action!

authors, Balboa Press, self publishing

Romero Scales Self-Publishing Summit with Balboa

Here’s the exciting news I teased here Friday. Jordan Romero, who in May became the the world’s youngest person to successfully scale Mt. Everest, has released his first book through Balboa Press.  
“The Boy Who Conquered Everest”  is an inspirational children’s book co-authored by Romero and Katherine Blanc that chronicles  his  climb which culminated with him becoming the youngest ever to summit Everest’s peak; on May 22; at just 13 years old. Romero has climbed the highest mountains on six continents (and Oceana) thus far, and hopes to conquer Antartica’s tallest peak later this year.
I don’t about you, but I sure wasn’t self-publishing books and climbing the world’s tallest mountains when I was 13. Check out the book at its official website.

self publishing

Balboa Press Releases First Title

Since the launch of Balboa Press in mid-May, it’s received a lot of attention from authors in the self-help space. Today, Balboa reached a major milestone with the release of its first title — “Lasting Transformation – A Guide to Navigating Life’s Journey,” by Abby Rosen, PhD.

Dozens of other books are in the Balboa pipeline and, in fact, watch this blog Monday for an exciting announcement pertaining to Balboa’s release of a newsworthy author of sorts who’s scaled the summit of self-publishing at a very young age (hint).

authors, self publishing

This is why I like self publishing

Self published author, Reg Green, signing copies of his books for readers

At times self publishing is criticized for allowing bad books to get published. True, there are some books that are a assigned an ISBN and made available for distribution that will not be read and sold. But there are cases where self publishing allows for work to get to readers that can really make a differennce. One example is Reg Green. There is an article about how Reg has used self published books to make a difference in thousands of lives. Click here to read the story.  It speaks for itself.

authors, Balboa Press, self publishing

The largest self help publisher, Hay House launches a self-publishing division, Balboa Press


Hay House launched Balboa Press to help more authors have opportunity to get published and help others through their writing

In May, Hay House and Author Solutions announced the formation of Balboa Press, a self-publishing imprint especially targeted for self help authors. While I am sure there will be critics, the reality is Hay House is committed to helping more authors get published and to providing more choice to readers. This position aligns perfectly with the mission of Author Solutions.
In the press release announcing Balboa, Reid Tracy, president of Hay House, said they will be monitoring the books for potential pick up by Hay House’s traditional imprints. What makes this even more interesting is Louise Hay, who founded Hay House and made it the leading new thought publisher, actually started by self-publishing her books. I think we will see some very exciting titles come through Balboa Press.
self publishing

What did James Patterson know that 31 publishers did not?

In a recent interview with James Patterson in Time magazine, Patterson  answered questions from readers regarding his writing process, style and publishing.

James Patterson

One of the most interesting answers he gave involved his start as a writer. To quote Patterson,

“I worked my way through college. I had a lot of night shifts, so I started reading like crazy. Then I started writing. And I found that I loved it. When I was 26, I wrote my first mystery, The Thomas Berryman Number, and it was turned down by, I don’t know, 31 publishers. Then it won an Edgar for Best First Novel. Go figure.”
Turned down by 31 publishers. Can you imagine? But like any artist who believes in his work, Patterson was persistent. And he was right. He had something to say. A story to tell. A story readers wanted to hear. Books people wanted to buy.
Patterson is a great example why we need  indie book publishing. Instead of  waiting for rejection letters, he could have made his books available to readers. Instead of wondering if people would like his stories, he could know. Now that doesn’t mean traditional publishers usually make this type of mistake, but the point is, readers will ultimately decide if an author is any good or not.  So let’s hope the next James Patterson isn’t waiting till the rejection letters pile up.