If you fly American Airlines during January, you will find a feature article about self-publishing in their inflight magazine American Way. What makes this article different from the plethora of articles that have been written this past year about self-publishing is this story focuses on marketing, not publishing. It already assumes that many authors are going to choose this path to getting books in the marketplace. That may seem like a nuance, but I think it signals a fundamental change of view toward self publishing. It changes the question for authors from, “should I self-publish?” to “how do I market my book now that I have self-published?”
Then it goes on to provide helpful tips from both people in the industry and self-published authors. Definitely worth the read.