book marketing, self publishing

Aligning publishers interests with those of writers and readers

Read his blog post that compares indie book publishing with traditional

I wish I could claim authorship of the headline, but it is actually from a post today on The Huffington Post by Rob Asghar.  In today’s article, he follows up on his previous post  where he eloquently outlined the current resistance to the growth in indie book publishing from traditional publishing. Today, he announced the publication of his first book using a self publisher. What I found most interesting is his comparison of the publishing process and marketing of his book versus a friend of his who published with a traditional publisher.  Here’s what he said.

Although our books are coming out at the same time, giving consumers a greater range of Pakistani-American reading choices than they ever hoped or wanted to have, I was able to get my book out far more quickly, with full autonomy over content, style, design and title. And rest assured that I’ll market the hell out of my book on the Internet and in other media, while he’ll depend on a traditional system that does less and less smart marketing as it struggles in the tar pits. Check back in six months and ask me how things went in our friendly rivalry.

What I also found interesting about Rob’s quote is he realizes the marketing responsiblity is going to mostly fall to him. There is an illusion among authors that publishing with a traditional publisher guarantees marketing support. Not so much any more.

I am sure Rob will keep us apprised of his progress. I look forward to seeing his next post.

authors, book marketing, book selling, self publishing

Something special in the air

Feature story on book marketing in January issue. Good stuff

If you fly American Airlines during January, you will find a feature article about self-publishing in their inflight magazine American Way. What makes this article different from the plethora of articles that have been written this past year about self-publishing is this story focuses on marketing, not publishing. It already assumes that many authors are going to choose this path to getting books in the marketplace. That may seem like a nuance, but I think it signals a fundamental change of view toward self publishing. It changes the question for authors from, “should I self-publish?” to “how do I market my book now that I have self-published?”

Then it goes on to provide helpful tips from both people in the industry and self-published authors. Definitely worth the read.