authors, self publishing, writing

A missing point in the current debate about the value of self-publishing

A few weeks ago, one of our strategic partners, Harlequin, the world’s leading publisher of serial romance announced the launch of a self-publishing imprint. Long recognized as an innovator in book and digital publishing, Harlequin has been chastised for this move by organizations such as the Romance Writers Association (RWA), The Mystery Writers Association and The Science Fiction Writers Association.

While a number of parties have offered their opinion on this matter, it seems a key issue has been missing from the dialogue.  That is, from the outset, the launch of this brand has always been about providing more opportunity and choice for both authors and readers.

What’s surprising is the reaction from these aforementioned organizations seems to indicate  they want to limit, not increase the opportunity for authors to get published and have books available for sale. They want to restrict, not increase the choice readers have to discover new authors and books.  Given that most of these groups have a stated mission to assist authors and writers, I find their reaction to Harlequin’s announcement confusing.

Now I know critics will argue that a self-published book isn’t really a book and an author who pays to get published is not really an author, but do those claims hold up any longer? 

When readers are looking for a book, they don’t search an on-line bookstore using the criteria, “How large an advance did the author get to write the book?” The book is either interesting to them or it’s not. They either enjoy the book or they don’t. They either tell their friends about it or they won’t.  It’s that simple.

Readers are smart. They won’t buy bad books no matter who publishes them; and they won’t ignore a good book because it is self-published. Readers in a free market will make the right decision. So by giving more authors the opportunity to get published, you give readers more choice to find content that pleases them.

As for the issue of paying to get published–for the last decade, film makers and musicians have been investing in their own work so they can retain greater control and have a larger share of the profit.

Why should authors not have the same opportunity? Self-publishing simply gives authors another option to publish their manuscripts.  This is just another choice, not the destruction of an industry as some seem to claim.  That’s why it’s so puzzling that organizations with a stated mission to promote writing and books would oppose giving authors more opportunities to achieve their goal and readers greater freedom to choose.

But maybe it’s not as surprising as it seems. If you survey publishing history, there have always been individuals who went outside the established boundaries for how content was created and distributed at the time.  Writers like Galileo, Luther, Voltaire and Patrick Henry did not seek the approval of the publishing elite of their day. They were passionate about what they wrote, so they found a way to publish and distribute it. They were greatly criticized for not having it sanctioned by the authorities of the day.  But, as you know, it didn’t matter. The readers decided. They liked what they read. It inspired them.  It moved them. It touched them. And looking back through the lens of history, we can see the commitment of these authors had a profound impact on culture even though they endured harsh criticism. 

Now, I am not saying a romance novel will have that same effect on history as Galileo’s work did, but if we restrict the opportunity to publish, we limit the ability for authors to impact the lives of other people through writing.

And that doesn’t seem like a position organizations advocating writers and authors should advocate.

authors, self publishing

More love for self publishing

A few weeks ago I made a post regarding Thomas Nelson partnering with Author Solutions and launching WestBow Press, which is a self-publishing imprint targeted at Christian and spiritual authors.  Today, romance writers now have an opportunity to get their work in the hands of readers like never before. Harlequin, the global leader in series romance, and one of the leading publishers for women announced today a new imprint called Harlequin Horizons. This self publishing imprint, which will be managed by Author Solutions, will provide writers publishing packages starting at $599. More importantly, it will give authors a chance to get their work in the market, build a platform and develop a following. After all, the goal of writing is to get published and connect with readers, not collect rejection letters.

Romance writers now have a world class self publishing option

authors, book marketing, self publishing, Uncategorized

“I met the author”

In a world where the internet and cyberspace seem to dominate the discussion about book promotion, I don’t think we should forget the power of connecting face-to-face with potential readers. That’s why I think book fairs should still be a key element in every author’s marketing plan. There’s something powerful when a reader can tell their friends, “I met the author”. 

This weekend, one of the oldest and most prestigous author events, the Miami Book Fair, will take place on the streets of Miami surrounding Dade Community college.  If you are in the area, plan to stop by one of the Author Solutions booths. We will have nearly 90 authors signing and giving away books and making a connection with potential readers.