An Amazing event at the AARP 50+ conference

Kreskin book signing
Kreskin book signing at AARP 50+

This past weekend, I attended and did a presentation at the AARP 50+ conference. As part of my presentation to prospective authors, I explained that self-publishing is not just for people who can’t get published, but, in fact, even celebrities are choosing to self-publish because it gives them control of their content, speed to market and usually a higher royalty percentage. One example is The Amazing Kreskin. He wrote a book titled Kreskin Confidential, which details some of his experiences as a guest on The Tonight Show and other performances. According to Kreskin, here’s why he self-published,

“I didn’t have the time or the opportunity to have myself or my management sit and negotiate with publishers.I am pleased with my final choice because I have become immensely satisfied with the professionalism and the quality of work I found in AuthorHouse.”

What about you? You don’t need to know any tricks to get published. Just like Kreskin, you simply need to make a commitment to get your work into the hands of your readers.


authors, helpful hints, self publishing

If publishing a book is on your bucket list, here’s how you cross it off

That’s the title of a seminar I gave yesterday at the AARP convention in Las Vegas. It was a packed room because more and more people are becoming frustrated and disillusioned with trying to get published through a traditional imprint. In my talk, I explained there are three ways to get your book completed.

  • First is vanity press, which is not really publishing because in most cases, the book is not in distribution.
  • The second is to go the traditional route and shop your manuscript through an agent if you can get one.  I didn’t have to tell the audience how frustrating that can be. They already knew– although I did tell them if they can get someone to write them a big advance check, take it.
  • The third option is indie book publishing. Yes, an investment by the author is needed, but the book gets done and out into the hands of readers and in distribution.  If you believe in your work, why not invest in it. 

The reponse was great and I think we are going to see more and more authors join the next Indie Revolution.

self publishing

Did you feel the ground shift?

Today, Author Solutions announced a strategic partnership with Thomas Nelson to create a unique self-publishing WestBowPressimprint called WestBow Press. Read the press release.  This represents a tremendous shift in the way traditional publishers are going to discover emerging authors. That is a good thing. As traditional publishing is contracting and new authors are finding it harder and harder to get published, Thomas Nelson, a well-respected innovator, makes it possible for more authors to get their work in the hands of readers and potentially get picked up by the traditional imprint.  Also, to celebrate the launch, WestBow is offering 20% off all packages to the first 20 authors who purchase a publishing package.


How can ebooks help authors sell more books?

One of the hottest topics in publishing today is the impact ebooks will have on readers, authors and the overall industry. There are a mulitude of technolgy companies competing to be the dominant format.  Kindle. Sony Reader and Apple with their new tablet seem to all be in a content race. What will the outcome be? I don’t think anyone can say for sure, but I believe all this is good for authors. Why? Ebooks and the various formats have the ability to put content in the hands of readers in more ways than ever before. More content in more ways mean that readers will be exposed to authors, ideas and stories they otherwise might not have had opportunity to read.  In short, it gives authors more exposure, which ultimately should lead to more sales.  So if you have been debating what to do, I say embrace the change. You might not make as much money on ebook sales, but I believe if readers like your writing, they will buy your book.