Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

5 free webinars every aspiring author should watch

As part of my role with Author Solutions, I have the opportunity to give and participate in numerous webinars for writers and authors for The Author Learning Center, Hay House and iUniverse to name a few. I always enjoy the experience, but I have to tell you I think some of the best webinars available to authors are on the Archway Publishing website.

Some of the best free webinars for authors are available on the Archway Publishing web site.

Some of the best free webinars for authors are available on the Archway Publishing web site

Full disclosure: I am always involved with approving the topics.and sometimes talk with the presenter to help shape the content, but each time I am always thoroughly impressed with the content and the topics that Simon and Schuster makes available to authors through Archway.

Here are the webinars that you can access for free to learn more about what it takes to publish a better book and market it more effectively.

  1. Secrets of an Acquisitions Editor – How To Get The Attention of a Traditional Publisher-Presenter: Michael Szezeran, Editor at Simon & Schuster
  2. Top Ten Mistakes Writers Make–Presenter: Abby Zidle, Senior Editor at Gallery Books and Pocket Books
    from Simon & Schuster
  3. Four Keys To A Killer Cover–Presenter:Jason Heuer, Associate Art Director at Simon & Schuster
  4. Best Practices For Authors on Facebook–Presenter: Susan B. Katz, Author & Strategic Manager at Facebook
  5. How To Capture Attention On Twitter–Presenter: Andrew Fitzgerald, Twitter Media Team
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Author Solutions, Editing, self publishing, writing

4 great tips for first time writers

Once again, I am going to draw from the experience of Kathy Ide to encourage and educate. In this video clip, which is featured on The Author Learning Center, Kathy shares some important tips for those who have not published before. The interview is less than three minutes long and definitely worth watching if you are working on your first book.

Lots of great information to help you with writing, publishing and marketing.

Lots of great information to help you with writing, publishing and marketing.

The tips are best said by Kathy, but here are the key points she makes.

Passion for your idea needs to be your motivation. Once you start the work of writing, it can be easy to forget the passion you had for your idea at the start, but don’t. Remember what compelled you to want to write.

It is a long road from the idea to finished book. This is not a new idea, but it is good to be reminded of it.

Tenacity is needed to write and re-write. Like the tip before, this is a reminder that you need to stick with it to get to your goal and impact readers with your writing.

Don’t give up. Remember there are people out there who will want to read what you have to say.

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Author Solutions, authors, book marketing, Ebooks, Indie book publishing, Publishing, self publishing

4 takeaways from BEA (Book Expo America) that authors should know about.

Last week I attended the premier industry tradeshow, Book Expo America, also affectionately known as BEA. Here were some of my observations.

Book Expo America show floor

Lots of activity on the Book Expo America show floor (Book Expo America)

The death of publishing is greatly exaggerated.

While publishing has gone through significant changes the past year, the floor was still filled with lots of new books and authors. Then on the weekend, the doors were open to readers and the floor was filled with lots of eager fans ready to meet some of their literary stars.

Publishing is still a place for start-ups.

One of the more interesting sections for the trade show floor was dedicated to start-ups focused on the publishing industry. I did not get a chance to walk all the booths in Start-Up Alley, but judging by the amount of space they occupied, there were a number of new ideas trying to gain traction. Time will tell but it was encouraging to see investment in new ideas for readers and authors.

Using social media for discovery is a big topic.

As expected a hot topic was how to use social to promote discoverability. One of the most interesting new entrants is Bookgrabbr. According to their site, BookGrabbr is an App and web-based technology product designed to expand the brand and media platform of any author by creating and increasing visibility in the book community and securing new readers and customers for those authors’ books.

Smiling Archway authors packed the booth at BEA.

Smiling Archway authors packed the booth at BEA. One author even wore a Superman cape.

Archway Publishing authors were extremely happy.

At the end of the show, Archway Publishing hosted a reception for authors. As usual, the authors who attend BEA and the event, loved it. I heard two words consistently, “overwhelming and exciting”. That is how authors felt about the time at the Expo and at the reception. It is always a great way to close out the day.

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Author Solutions, Editing, Indie book publishing, writing

5 helpful things aspiring writers can learn from our dog, Charlie

Eight years ago we brought a chocolate lab into our home who answers to the name of Charlie and I find him to be a most interesting and delightful animal. As I was observing him a few days ago, I realized there were a number of habits which he has that would actually be beneficial to writers.

Have a routine

Watching Charlie's routine is a a reminder of the habits writers need to develop to get to their goals.

Watching Charlie’s routine is a reminder of the habits writers need to develop to get to their goals.

One of the keys to accomplishing your goals is setting a time on the calendar to write and keeping it like an appointment. Charlie has times like that. Every morning, he expects me to take him out about the same time and feed him about the same time. I don’t know if we have trained him or he has actually conditioned us, but the most important thing is he is committed to the same activities each day at almost the same time without fail. Aspiring authors who try to fit in writing around their other activities almost never get to their goal.

Aspiring authors who try to fit in writing around their other activities almost never get to their goal.

Be naturally curious

We can walk the same path. We can sit in the same room. We can follow the same schedule, but Charlie will always take time to take in a new smell or find a new toy or pause to watch the actions of a child he does not recognize. Writers should do the same. Pause to take in new information and sense experiences because you never know how it might help your writing have greater depth and interest.

Be observant of the things around you

This is similar to being naturally curious, but one thing I have seen is Charlie always notices a sound or smell or animal or person that is different from what he normally sees. Writers would benefit from the same attention to observation. From those new sensations and inputs, you may find inspiration for a more robust description of a scene or an approach to dialogue or something else to improve your story or writing.

Find a favorite spot to write and you will be more productive.

Find a favorite spot to write and you will be more productive.

Find a favorite spot

I have written about this quite often. My personal experience and conversations with other writers have confirmed that where you write can impact what you write. Some people need complete quiet. Others need the stimulus of a public space. It really doesn’t matter where you write, as long as you know the place where you write best. As for Charlie, he has certain places, often where the sun is coming through the window, where he likes to hang out. Not sure how productive he is in those spots, because he tends to nap there, but the principle is the important thing to remember in this case.

It really doesn’t matter where you write, as long as you know the place where you write best.

Celebrate the accomplishment of the day

Writing and rewriting is a long journey with stops of self-doubt along the way so it is easy to give up, but don’t.  Learn to celebrate the accomplishments of the day. Even if you just write a couple of pages or change the dialogue in a scene, focus on that.  Charlie is happy if all he gets to do in a day is run and chase sticks. He gets excited by what he got done that day. Writers can learn from that.

So if you have been stuck or laid aside your manuscript, hopefully Charlie’s routine will inspire you to get back at it and accomplish your goal.

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Author Solutions, authors, helpful hints, Indie book publishing, Publishing, self publishing, writing

3 helpful tips on how to work with a ghostwriter

Not too long ago I featured two guest posts from Kathy Ide. Kathy is a ghostwriter, editor/mentor, writers’ conference speaker and author of a must-have book, Proofreading Secrets of Best-Selling Authors  She also founded and is the coordinator of The Christian PEN: Proofreaders and Editors Network(www.TheChristianPEN.com) and the Christian Editor Connection(www.ChristianEditor.com).

Her previous posts LET’S EAT GRANDMA: The Importance of Proofreading and 5 ways that mistakes in your manuscript can hurt your reputation as an author were very well-received so I thought I would offer some additional insights from her.

I had the privilege of interviewing Kathy at the West Coast Writer’s Conference on the topic of ghostwriting. She had some helpful tips if that is something you are considering.

Don’t just rely on interviews

When people think of ghostwriting, they often think they will just dictate the whole story. That may be because they don’t have the time, confidence or skills to write a manuscript.  Kathy suggests even though a ghostwriter will do interviews, it is very helpful for you to write down your thoughts. It could be key stories or people, but it will help the interviews be more productive.

Create a chronological outline

Along with writing down significant moments in preparation for the interviews, it is also very helpful to create a chronological outline of the story. Again it will help create order and make the interviews even more productive. In fact, you should probably provide it to the ghostwriter prior to the interview.

Be clear on your audience

This is a key no matter what book you are writing or publishing. I have written about this extensively, but it is perhaps the most important thing for any writer to keep in mind when they are publishing.

If you would like to hear Kathy elaborate on these topics, here interview is available below.

 

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authors, book marketing, Indie book publishing, self publishing

3 statements I hear from first-time authors that make me cringe.

Over the years, I have had hundreds of conversations with authors and there are three phrases I sometimes hear that give me pause.Quote marrks

“The audience for my book is every man, woman and child on the planet”

Identifying your audience is one of the keys to creating an effective marketing plan for your book. If your target is too broad, it will be difficult if not impossible to be successful.  Plus, you set unrealistic expectations that will only lead to disappointment.  Instead you should:

  • Describe who you think will most likely read your book in terms of gender, age, occupation if relevant.
  • Write a simple statement as to why you think they will want to read your book
  • Identify where you think your audience looks for information. If they are engaged on social media, be specific about which platforms, such as Facebook or Twitter.
  • Consider what events do they attend and can you have a presence there as an exhibitor or speaker
  • Think of anywhere locally where your target audience might congregate?

“My daughter is an artist”

Your book cover is first marketing decision, so having an appropriate and eye-catching cover is very important. Unfortunately, too often first-time authors make decisions based on personal preference or to be provocative. Knowing someone who can draw or who is a graphic designer is not the same as working with a cover designer. Cover design is a particular skill so you will want to make sure you work with someone or a team who has experience specifically designing book covers. You can find more information about good cover design in the post I did titled, Six tips from wicked good book cover designers,

“My job was to write the book. Someone else can promote it.”

Book Marketing sign postOne of the great myths among first time authors is that if they get published by a traditional publisher, then someone else will do the marketing for their book. The reality is no matter how you publish, you still need to be involved in the promotion of your book.  One of the key ways is to use social media to connect with and cultivate an audience. In fact, one the criteria most traditional publishers consider when acquiring a title is the platform of the author.  If you want to learn more about how to develop your marketing acumen, you might want to consider reading this post, Confused about how to do book marketing? Here is a simple way to build an effective marketing plan.

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authors, Editing, Indie book publishing, iuniverse, Publishing, self publishing, writing

Lisa Genova: From self-published author to being thanked on Oscar night.

Still Alice book cover

Still Alice started as self-published book and look where it ended up.

If you have read this blog before, you know I have mentioned Lisa Genova in previous posts.  She is a gifted author in her own right, but her own story is amazing. Recently Kevin Gray wrote about her journey on the Archway Publishing blog. I thought it was a great summation of the path she has traveled from being a first-time, self-published author to having Oscar winner, Julianne Moore, thank Lisa in her acceptance speech. As I have said many times when I speak to writers groups and at publishing conferences; “changes in publishing doesn’t mean everyone will be successful, but it means everyone has the opportunity to be successful”.  I can think of no better example of what that can mean for authors, than Lisa. Enjoy.

Still Alice” author Lisa Genova is living a dream. The night before the 87th Academy Awards, she posted a picture on her Facebook page all smiles, standing next to an ebullient Julianne Moore at a party hosted by Sony Entertainment. It’s an unusual setting for a Harvard-educated neuroscientist, to be sure, but perhaps an equally unlikely place to find a self-published author.

Long before Hollywood parties, celebrity meet and greets or a seat at the Academy Awards; Genova queried publishing’s gatekeepers, seeking a publisher for her novel, “Still Alice.” Agents and publishers alike told the unknown author the audience for a book about Alzheimer’s disease was too small. One agent even cautioned Genova that self-publishing her story would “kill her career.”

Despite that warning, Genova took the plunge and the book in 2007.

Fueled by her dedication to researching dementia and other neurological disorders, Genova tirelessly spread the word about her newly self-published work. Her diligence, and a little bit of luck, resulted in hitting the jackpot: a review in one of America’s top newspapers – The Boston Globe.

Beverley Beckham’s expectations for “Still Alice” were meager, but Alice’s story captured her: “It had arrived in the mail a week before; I’d promised to take a look and that’s all I was doing – just looking–but I couldn’t put it down,” Beckham wrote in her May 16, 2008 review for the Globe. Beckham led her piece with a ringing endorsement: “After I read ‘Still Alice’ I wanted to stand up and tell a train full of strangers, ‘You have to get this book.’

This blog post first appeared in the Archway Publishing blog.

This blog post first appeared in the Archway Publishing blog.

Fast forward to early 2009 – shortly after Beckham’s piece – a literary agent took another look and agreed to shop the novel and several publishers expressed interest. Simon & Schuster, owner of Archway Publishing, came to terms with Genova to acquire “Still Alice,” and to rerelease it through its Pocket Books imprint. Upon its 2009 rerelease, the book debuted high on the New York Times Bestseller List, where it would stay for more than 40 weeks.

In the ensuing years, Genova’s released two more bestsellers: “Left Neglected” and “Love Anthony,” becoming to novels about neurological disorders what John Grisham’s become to legal thrillers. The rise of Lisa Genova and “Still Alice” from self-publishing to silver screen feature film is not typical. Luck was part of the winning equation, but Genova did so much more to advance her book.

  • She wrote about a specific topic about which she had vast knowledge and a deep personal passion.
  • Despite warnings that her book’s appeal was too narrow, she developed and filled previously unrealized niche.
  • She believed in her work, ignored negativity, and took the self-publishing plunge rather than letting her manuscript gather dust on the shelf.
  • She was relentless. She networked, she spread the word. She convinced a reviewer from a prestigious outlet to glance at her book.

First and foremost though, Genova wrote an exceptional book; a book that is bringing attention and changing perceptions about a devastating condition.

And anyone who reads it will never, ever forget Alice.

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