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Posts Tagged ‘indie publishing’

The Author Learning Center was created with the purpose to help authors learn from other authors to improve their craft, understand their publishing options, plus gain insights on marketing and bookselling. I have made the statement before that I think it is the most comprehensive resource on the web for aspiring authors to learn about writing, publishing and marketing. The latest example that supports my case is this interview with Meg Waite Clayton, author of Wednesday’s Daughter’s among others.

Every good story has a beginning, middle and end. If you don’t have those, you don’t have a story

In this interview, which was filmed at The San Francisco Writers Conference, Meg shares some practical advice on the key elements to include in a novel that is well written. The interview is only three minutes long and definitely worth the watch, but in case you don’t hit play, here are her recommendations.

  1. Focus on the plot–Every good story has a beginning, middle and end. If you don’t have those, you don’t have a story
  2. Let your characters have flaws–Perfection is not that interesting according to Meg. Anger, frustration, shortcomings–these are the things that make characters interesting and help the reader relate to them.
  3. Deliver the details in an interesting way–Don’t just say the person has blue eyes. Describe the eyes as “dirty blue eyes” which tells you something about the person making the observation as well as the person being described
  4. Pay attention to your word choices– She quotes Mark Twain who says the difference between lightning and lightning bug is one word, but the addition of that one little word makes a huge difference.

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In an earlier post, I introduced the idea that there are three phases of a successful marketing campaign. The first phase is Before You Submit Your Manuscript. Phase 2 is Once You Submit Your Manuscript. This is when you truly begin to prepare the groundwork for the launch of your book.

marketing-381x300Here are the key things to focus on during this critical phase.

DEVELOP YOUR BOOK’S MEDIA “HOOK.”
Sometimes called the “elevator pitch,” this is the two-minute speech you would give to get media outlets
interested in featuring your book. Above all, make sure your pitch is brief, clear and unique. Don’t just talk about your book, but make sure you talk about the topic of your book in your pitch.

PLAN YOUR BOOK LAUNCH EVENT
One of the key elements of your marketing plan should be a book launch party. This is a way to generate
interest and start the grassroots promotion of your book. In addition, if done correctly, it may be a way to gain important media attention. Be creative in your planning and location. Tie it in to the theme or subject of your book. And don’t forget to have fun. Publishing a book is an accomplishment. Take pride in your achievement.

Marketing your book takes work, but if you prepare appropriately, it can be a lot of fun.

IDENTIFY OTHER VENUES FOR BOOK SIGNINGS
Most local churches, bookstores and libraries welcome authors who are interested in speaking or holding
book signings, but they want to plan for them in advance. So even before your book is available, make
contact with locations that you think would host a book signing. However, do not set a date until your book is available for purchase.

•ASSEMBLE YOUR MAILING LIST
When it comes time to invite people to your events, you want to have a quick and easy list you can use to distribute announcements. Prepare that list now, and be sure to accommodate for both email and regular mail.

• SEND OUT YOUR BOOK LAUNCH INVITATIONS
When you approve your author copy at the end of the publishing production process, send out your
invitations to your book launch, and include local members of the media in your list.

FINALIZE YOUR MARKETING PLAN, CALENDAR AND BUDGET
A sustained effort is another key to an effective book marketing campaign. Establish the discipline of setting a
calendar of your activities for the coming year and planning the investment needed to accomplish those tasks. It will keep you accountable and help you reach your goal of connecting with as many readers as possible.

Marketing your book takes work, but if you prepare appropriately, it can be a lot of fun. This is when you get to take the manuscript that you have worked on for so long and put it into the hands of readers. There is not many things more thrilling for an author than that.

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Pure MoxieOne of the great joys of my job is having the opportunity to speak to a wide variety of authors. Their experiences and stories are always inspiring to me. At the San Francisco Writers Conference, I had the opportunity to meet Leda Sanford. Leda, was a very successful executive who broke the glass ceiling and wrote a book to chronicle her experiences. I had the opportunity to ask her some questions about her book. My questions and her answers are below.

  • What inspired you to write your book?

I was inspired by a desire to share with other  women my story of re-invention and success at a time when women were just beginning to examine the adequacy  of their roles as wives and homemakers.  In 1998 when I moved from Manhattan to California   I was constantly asked by women to tell them the story of my life…about ” how I did it” ..and how at 59 I had the courage to leave everything behind and move to California.  This always led to the other question of how did I have the courage to break up my marriage at age 33, and with two children age 5 and 11, get a job in a field I was not educated for  ( magazine business) and within 5 brief years break the glass ceiling in 1975 and become the first female publisher and president of a major American publishing company, and American Home magazine.

How I did it and what were the steps that I took along the way?

What was the “secret” of my survival and success and the continuing response to the age barrier as well as the gender discrimination ?

My  answer at a dinner party when asked this question now is : BUY MY BOOK!

Even though I was “famous” in my field and have many articles to prove it including my Wikipedia listing…  there is the validation that comes from being “an author”…,

  • What do you hope readers will gain from reading the book?

 I hope that readers will draw from my book the courage to explore the dimensions pf their unique destiny while not negating their designated roles and wives ,  mothers and caregivers because there is no better preparation for aging than the power that comes from being a multidimensional person . I hope that the readers will see the importance of having courage rooted in determination and a willingness to accept the possibility of failure without being crushed by it. 

  • You have had extensive experience in publishing. How do you think that helped you in your writing and publishing process?

My many years of writing for magazines and directing and developing the writers ,  editors and art directors who reported to me cultivated  in me the ability to “communicate” through writing, editing and the ability to be brief. Get to the point …Grab the reader..

  •  What tips would you give to aspiring writers who are thinking about publishing?

Read the new York Times especially the Sunday Book Review section.

Avoid critique groups of amateur writers. You can’t learn from these people.

 Submit your writing to the scrutiny of accomplished professionals that you have to pay.

Would you go to a free “doctor.?”

 My best teacher taught me that “Writing is Rewriting.”

Watch C-SPan Book TV on Sat. & Sunday  channel 109

  • What has been the most satisfying thing about publishing a book?

For me he most satisfying thing about publishing a book is the feeling of immortality.

Even though I was “famous” in my field and have many articles to prove it including my Wikipedia listing…  there is the validation that comes from being “an author”…,someone who dedicated  time and energy to sharing their soul with other people . And there is the ego gratification that I enjoy when giving my book to someone or when people come to hear me speak about it..

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