Author Solutions, authors, Indie book publishing, self publishing

Author Solutions titles honored as Kirkus Best Indie Books of 2014

KirkusReview-BlogImage

Once again, this year a number of books published through Author Solutions imprints received recognition from Kirkus Reviews as the best books of 2014 on their Indie list. Those titled honored were:

  • “Stein House” by Myra Hargrave McIlvain (iUniverse)
  • “Tales of a Country Doctor” by Paul Carter (Xlibris)
  • “Whirlwind & Storm” by Charles E. Farnsworth (iUniverse)
  • “An Adirondack Life” by Brian M. Freed (AuthorHouse)
  • “ A Century on New Brunswick’s N.W. Mmichiira” (Xlibris)
  • “Playing Until Dark” by John R. Alberts (AuthorHouse)

Each book has been awarded with the Kirkus Star from Kirkus Reviews, which is arguably one of the most trusted and respected sources for book discovery since 1933. The Kirkus’ Indie program began in 2005, when the editors wanted to expand their coverage to include the fastest-growing segment in the book industry—self-publishing. The program gives self-published authors the opportunity to earn critical acclaim from one of the most prestigious reviews in publishing.

 

Standard
authors, Editing, helpful hints, Publishing, self publishing, writing

Treat Your Book Like a Start-up: How Beta-Readers Can Help You Launch Your Book Successfully

BookCountry-logoLucy Silag, community and engagement manager at Book Country, has written a very helpful whitepaper outlining the benefits of including beta-readers in your writing process. Book Country is an online writing and publishing community that is a division of Penguin Random House. Lucy is a graduate of the fiction program at the Iowa Writers’ Workshop. She is also the author of the Beautiful Americans novels for young adults (Penguin/Razorbill) and has written nonfiction for magazines and blogs. What follows is an excerpt from her whitepaper, which you can obtain when you register on the Book Country site.

 What Is a “Beta-Reader”?

The idea of a “beta-reader” comes from the parlance of start-up companies. Before a company launches a new website, they will ask web-savvy “beta-users” to use their site and give feedback on it. The company then has a chance to improve their site before they make it widely available to the public, which helps them to make a better product and avoid bad publicity.

A “beta-reader,” then, is someone who reads your book and gives you feedback on it before you begin the publishing process. This helps you to see how readers would react to your book if you tried to sell your current version to them.

How do beta-readers help writers?

Beta-readers help writers to figure out which parts of their books are working and which parts need to be revised. Often, writers can’t see what’s not working in a manuscript unless someone points it out to them.  Additionally, a beta-reader can make suggestions for how to improve your book’s cover, marketing copy, and even your author bio.

Get a copy of this helpful whitepaper at BookCountry.com

Get a copy of this helpful whitepaper at BookCountry.com

Who Is the Right Beta-Reader for You?

Here are a few things to look for in your ideal beta-readers:

  • Do they read a lot of books, especially contemporary books? Are they aware of current publishing trends and bestselling writers?
  • Are they well-read in the genre that you are writing in? For example, if you are writing romance, you’ll want a beta-reader who has read many romance novels. They’ll be able to tell you how your book measures up against other writers of the genre.
  • Do they write too? A writer will be able to analyze your book in a way that goes beyond what the average reader will offer in terms of feedback. A beta-reader who is also a writer can tell you not just where you have made typos or copyediting mistakes but can also offer suggestions for how to improve voice, character development, plot, setting, and pacing.

Finding Beta-Readers through Online Workshopping

Online workshopping has become a convenient, low-risk, and free way for writers to get feedback on their work. Often called “online writing communities,” these sites are like social networks for writers and no-commitment writing classes all in one. Simply join the online writing community and exchange feedback with writers from the comfort of your own home.

What should you look for in an online writing community?

  • The community should have a fair system for making sure that members are actually reviewing one another, rather than just posting their own books for review.
  • Make sure the community has writers in your genre.
  • Writers reviewing manuscripts in a community should be exchanging detailed, honest feedback, and offering suggestions on how to make your book better.
  • You should be able to post new drafts of your book and archive previous versions of the manuscript so that you can access them as you revise.
  • The community should have credible ties to the publishing industry, so that you can trust the opinions and advice of the site’s content.
  • The community should be open to traditional publishing and self-publishing.
  • The community should be focused on helping one another.

What Kind of Feedback Makes Your Book Better?

A writer needs honest, detailed feedback about these writing issues:

  • plot
  • setting
  • character development
  • voice
  • continuity
  • setting
  • point of view
  • pacing
  • dialogue
  • clarity in specific lines or passages of the prose

Since so much of finding an audience and selling a book is about how a book is positioned in the marketplace, it’s also important to get feedback about how your book compares to other books in its genre, and whether the way it’s presented (for example, the book’s cover and title) makes sense to a reader. A writer should get feedback on his or her synopsis too.

Workshopping your book with beta-readers can be the difference between a great idea and a great book. Follow the example of successful start-up companies, and find beta-readers to help you launch your book successfully.

Standard
Author Solutions, authors, book marketing, Indie book publishing, self publishing, Thomas Nelson, writing

Writing your second book: Westbow Press Mark Eckel shares how he got to the goal.

A few months ago, I interviewed Mark Eckel after he published his first book, I Just Need Time to Think. That manuscript was a compilation of posts Mark has written for his Warp and Woof  blog. I was interested in offering insights from him because I speak to a number of bloggers, but few actually get to the goal of publishing a book. I thought it would be helpful to share what Mark had done and learned from his experience to help others who want to turn their blog into a book.

Mark Eckel shares his insights after publishing his second book.

Mark Eckel shares his insights after publishing his second book.

Now Mark has released another book, When the Lights Go Down. Once again, he has done something few authors accomplish. He has published a second book. So I thought it would be helpful to learn what he did to reach the goal of publishing another book and hear what advice he would give to aspiring authors. What follows are answers to questions I posed to Mark about his experience as an author so far. I think you will find his comments to be very helpful.

This is the second book you have self-published recently. What prompted you to write a this book?

I love movies, so I wrote a book! J For over 30 years I have been watching, discussing, and interpreting movies with my students. The book is full of stories from these encounters. But there is another reason: I have a large backlog of writing which needs the organization a book can provide. If one has a large amount of written material, writing a book becomes much easier.

What did you learn from writing you first book that helped you when you wrote your second book?

Cover design: Instead of choosing a photo for the cover as I did for the first book I let Westbow’s design group create the book’s appearance. Everyone remarks about how good the cover looks.

Editing: I had the Westbow editors do the edits for the first book and was so impressed I used them again this time. Even with the costs involved the book looks so much better ‘punched up’ by a good set of eyes who know the market.

Organization: Many people had commented about how much they liked my layout of short essays for the first book. I used the same approach for the second book with similar responses.

What did you learn about marketing your first book that you are using as you market your second book?

Professors. I sent a galley copy to a colleague who immediately adopted it for a class. I am using the same approach this time.

Students. Often the people I teach will want a copy of the book.

Conferences. When I speak to large audiences, the emcee is grateful to be able to hold up a copy of a book I have written.

Reviewers. I asked a good number of people to write reviews for the first book. In the second book I asked 16 people to contribute interviews which provides a built-in promotional-audience.

Foreword. I desire to have high-profile leaders create publicity for the book. The first book foreword was written by a college president, the second by a famous film festival founder. In both cases, all I had to do was ask.

What has been the most surprising thing you have found as a published author?

I never cease to be amazed at the response people have to holding a book with my name on it. There is an immediate attitude of respect folks give authors. My response is always the same: humble gratitude. I am grateful for the opportunity to write and the humbled by the possibility that the writing could benefit others for good.

Standard
Author Solutions, iuniverse, self publishing, writing

iUniverse celebrates 15 years by recognizing some of their most significant self-published authors


This past month marked the 15th year of iUniverse offering supported self-publishing services to authors. To celebrate the occasion, they recognized some of the most significant authors who have self-published through them.

The list of those authors follows and it is a unique collection. Some have been picked up by traditional publishers. Some have used their iUniverse book to further a cause.  Others have written multiple books and self-published them all with iUniverse.  All together they help illustrate one of the greatest value of the indie publishing revolution. Writers from various backgrounds with a wide range of goals can get their books into the hands of readers.

Still Alice – Lisa Genova
Democracy’s Big Day – Jim Bendat
Lucia’s Survival Guide and Cookbook – Lucille Campilongo
Almost Home; My Life Story Volume 1 – Damien Echols
If I Knew Then– Amy Fisher
Kerosene Cowboys – Randy Arrington
Sounds Like Teen Spirit- Tim English
Life Above and Beyond the Rim 2014 – Joe Courtney 
The Siren
- Kiera Cass
Deadly Powder on Medical Gloves; A Wake-Up Call to the Food and Drug Administration – Robert F. Edlich, MD
24 Hours Inside the President’s Bunker: 9-11-01 The White House – Lt. Col. Robert J. Darling
Within Arm’s Reach – Dan Emmett
Why Wait to Be Great – Terry Hawkins
Battleworn: The Memoir of a Combat Medic in Afghanistan– Chantelle Taylor

 

iuniverse15 jpg

Standard
Author Solutions, authors, book marketing, Indie book publishing, Publishing, self publishing

7 simple things you can do to build awareness for your self published book

This past weekend I gave the evening keynote at the West Coast Writer’s Conference Indie Publishing Conference.  I always enjoy those times, because along with meeting many aspiring authors and sharing the 4 Paths to Publishing with them, I also have opportunity to learn myself. At lunch on Saturday, Bill Van Orsdel from Bookfuel, gave a really insightful presentation on book marketing.  Inspired by his talk, I wanted to share some simple things you can do to build awareness for your book before and after your title goes live.

  1. Communicate your milestones–It sounds simple, but every time you reach a milestone such as completing a draft or submitting your manuscript or holding a book signing, let your followers and fans know. It may not seem like much, but it will help you keep people engaged and anticipate what’s next with your book.
  2. Create an engagement contest–This is where you offer different potential titles or book covers and ask your community to weigh in on which they like best. This obviously is a pre-launch activity, but it can be a great way to build a base of potential book buyers.  This also assumes you have a blog where you can post options and let them vote through a poll or in the comment section.

    If possible test different prices to see if you can build demand for your book.

  3. Experiment with the price of your book or books–There has been a lot written about pricing e-books to gain readers and certainly that is worth trying, but you want to be sure you have a clear strategy and goal. You may even want to test giving it away for a short period of time or use one of the sites out there that can facilitate that for you. I also think it is worth experimenting with your print books as well.  I spoke at a conference a few months ago and had both of my print books there. I suggest retail was $10 each but you could buy both for $15. I sold more books at that event than any other.
  4. Offer a giveaway if you can–you may be able to facilitate this through your own website or blog or use a site like Goodreads, but this can be an effective way to help build your mailing list. Use social media to also promote it, but be sure you are clear on where you will deliver books to winners. On Goodreads, you can limit to the US, which may be a good idea if you want to limit your postage cost.
  5. Consider running a PPC campaign–PPC stands for pay-per-click and is the type of campaigns you run online through Google. This probably only makes sense if you have a non-fiction book with a specific topic that people would search for such as autism or financial planning. If you consider this as a marketing option, make sure you understand how this works and you set daily limits on your spend. I have seen people spend more money than they expected because they did not set up their
    Using trending hashtags can be away to tie your book to current events.

    Using trending hashtags can be away to tie your book to current events.

    accounts properly.

  6. Pursue events where you can promote your book–Seems rather obvious to make this statement, but it is worth noting, you have to find places to promote your book. They will not find you. Bookstores and libraries are the most obvious places to start, but get creative. Think about what other places might have a connection or interest in your book. I know authors who have done events at restaurants, hair salons and churches.
  7. Use trending #hashtags–Bill made this point in his presentation and I thought it was a great idea. For example if there is a comet that is approaching the earth and you have a science fiction book that involves a comet use that in tweets about your book. The key is pay attention to what is trending and create an authentic connection to the hashtag and your book. This is certainly more opportunistic than planned, but I suspect in the right situation, it would yield some great results.

I trust you found this list helpful. Are there other things you are doing to build awareness for you book? Share those in the comment section and I will post.

 

 

 

Standard
authors, book selling, Publishing, self publishing

Science says reading print books provides a number of pretty interesting benefits

Recently, someone forwarded me a link to an article, titled Science Has Great News for People Who Read Actual Books, on a site called Mic.com, which I had seen before.

In this fascinating  article, Rachel Grate cites a number of recent studies that report the benefits of reading a paper book that e-readers don’t provide. She draws from a number of different studies that all seem to point to the same conclusion. Reading paper books help us in ways we may not have been aware.

I tried to find a way to summarize her work and just hit the highlights, but I found that task difficult. Her content and writing style are excellent. So rather than short change you, I have decided to provide the text of the article below. Or if you prefer, you can read the original article and the comments by clicking here.

Credit: New Dork Review of Books

Credit: New Dork Review of Books

From Mic.com and written by Rachel Grate

It’s no secret that reading is good for you. Just six minutes of reading is enough to reduce stress by 68%, and numerous studies have shown that reading keeps your brain functioning effectively as you age. One study even found that elderly individuals who read regularly are 2.5 times less likely to develop Alzheimer’s than their peers. But not all forms of reading are created equal.

The debate between paper books and e-readers has been vicious since the first Kindle came out in 2007. Most arguments have been about the sentimental versus the practical, between people who prefer how paper pages feel in their hands and people who argue for the practicality of e-readers. But now science has weighed in, and the studies are on the side of paper books.

Reading in print helps with comprehension. 

A 2014 study found that readers of a short mystery story on a Kindle were significantly worse at remembering the order of events than those who read the same story in paperback. Lead researcher Anne Mangen of Norway’s Stavanger University concluded that “the haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does.”

Our brains were not designed for reading, but have adapted and created new circuits to understand letters and texts. The brain reads by constructing a mental representation of the text based on the placement of the page in the book and the word on the page.

The tactile experience of a book aids this process, from the thickness of the pages in your hands as you progress through the story to the placement of a word on the page. Mangen hypothesizes that the difference for Kindle readers “might have something to do with the fact that the fixity of a text on paper, and this very gradual unfolding of paper as you progress through a story is some kind of sensory offload, supporting the visual sense of progress when you’re reading.”

While e-readers try to recreate the sensation of turning pages and pagination, the screen is limited to one ephemeral virtual page. Surveys about the use of e-readers suggest that this affects a reader’s serendipity and sense of control. The inability to flip back to previous pages or control the text physically, either through making written notes or bending pages, limits one’s sensory experience and thus reduces long-term memory of the text.

Credit: Motivationgrid.com

Credit: Motivationgrid.com

Reading long sentences without links is a skill you need — but can lose if you don’t practice. 

Reading long, literary sentences sans links and distractions is actually a serious skill that you lose if you don’t use it. Before the Internet, the brain read in a linear fashion, taking advantage of sensory details to remember where key information was in the book by layout.

As we increasingly read on screens, our reading habits have adapted to skim text rather than really absorb the meaning. A 2006 study found that people read on screens in an “F” pattern, reading the entire top line but then only scanning through the text along the left side of the page. This sort of nonlinear reading reduces comprehension and actually makes it more difficult to focus the next time you sit down with a longer piece of text.

Tufts University neuroscientist Maryanne Wolf worries that “the superficial way we read during the day is affecting us when we have to read with more in-depth processing.” Individuals are increasingly finding it difficult to sit down and immerse themselves in a novel. As a result, some researchers and literature-lovers have started a “slow reading” movement, as a way to counteract their difficulty making it through a book.

Reading in a slow, focused, undistracted way is good for your brain.

Slow-reading advocates recommend at least 30 to 45 minutes of daily reading away from the distractions of modern technology. By doing so, the brain can reengage with linear reading. The benefits of making slow reading a regular habit are numerous, reducing stress and improving your ability to concentrate.

Credit: telegraph.co.uk

Credit: telegraph.co.uk

Regular reading also increases empathy, especially when reading a print book. One study discovered that individuals who read an upsetting short story on an iPad were less empathetic and experienced less transportation and immersion than those who read on paper.

Reading an old-fashioned novel is also linked to improving sleep. When many of us spend our days in front of screens, it can be hard to signal to our body that it’s time to sleep. By reading a paper book about an hour before bed, your brain enters a new zone, distinct from that enacted by reading on an e-reader.

Three-quarters of Americans 18 and older report reading at least one book in the past year, a number which has fallen, and e-books currently make up between 15 to 20% of all book sales. In this increasingly Twitter- and TV-centric world, it’s the regular readers, the ones who take a break from technology to pick up a paper book, who have a serious advantage on the rest of us.

Standard
Author Solutions, authors, book marketing, book selling, Indie book publishing, self publishing, writing

My 2nd most popular post: The 7 key elements of a great book cover

One of the great things about analytics on a blog is they tell you what people are reading most and what search terms they use to find your blog.  My post popular blog post by far is The 5 Essential Elements of Every Good Story. However, the second most popular post is the one I am reposting below, The 7 key elements of a great book cover. Hopefully you will find this helpful and you don’t even have to search for it.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

The 7 key elements of a great book cover

Do first impressions matter? Of course, they do. For your book, your cover will make the first impression on readers. It is your three-second introduction to the reading public. When readers are browsing the bookstore shelf or the internet,  your book cover needs to grab their attention, but also make a promise as to what readers will find on the pages inside.  So here are seven elements of cover design you should  give thought and attention to as you get ready to publish.

  1. Your title. Place yourself in the reader’s shoes when making your final decision for your book’s title. Will your title make sense to the reader? Is it easy to remember? When choosing your title make sure it conveys your message and fits the design you have in mind. As a writer, try not to get too caught up in creating a clever title, when a straightforward title will do. Creativity can sometimes interfere with clarity.
  2. The subtitle. If needed, elaborate on your book’s subject with a subtitle. A good subtitle provides additional information through a descriptive line which compliments your title. Include any searchable keywords that are not in your title  in your subtitle if appropriate.
  3. Cover design and layout. Your title should be legible at a glance and you should avoid small or faint text as well as busy backgrounds. Select a font or two for your text, staying away from decorative fonts that are hard to read. Choose a strong image that helps people remember your book and integrates with your title. A single image usually impacts more than multiple images. Remember your image should not overwhelm your title, so beware of overpowering your words with pictures. Above all, make sure all text is easy to read.
  4. Back cover or panel copy. This should be a short summary of your book that gives readers a preview or teaser for what to expect when they read it. It should not be about why your wrote the book or a table of contents. It should work like an ad to draw in potential readers.
  5. In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    Endorsements and reviews. Endorsements and reviews help add to the credibility of your book. So if you have endorsements from influential people or reviews, think about including them on your back cover or jacket flap if you have a hard cover edition. If you have an endorsement from a well-known personality you may want to consider putting a mention on your front cover.

  6. The spine. Make it simple, easy to read, and viewable sideways. In most cases, you do not want to include your subtitle due to space limitations.
  7. Your author bio. Briefly state who you are and your most recent accomplishments. Try to keep your author description around three sentences and establish your credentials if you are writing a non-fiction book and your personality if you are writing a fiction book. Readers love to know things about the author. It helps them connect with the book in a different way. Use your author bio to help readers feel like they know something about you.

You have likely spent months and maybe even years working on your manuscript. Make sure you take the time to give your cover the attention it deserves. After all it is the first impression most readers will have of your book.

Standard