Author Solutions, authors, book marketing, Indie book publishing, Publishing, self publishing

Important things I learned at Book Expo America that you may find helpful.

Recently I had the opportunity to attend Book Expo America, which is the premier publishing industry trade show in the US. Because the industry is undergoing such amazing transformation, it makes this show very interesting as trade shows go. This year was no different. Here’s what I heard or saw that I thought you might find interesting.

Hugh Howey, author of the best selling book, Wool.

Hugh Howey, author of the best selling book, Wool.

Hugh Howey told people how hard it is to be a successful author. Hugh Howey has become well-known for his book Wool, both for his sales and his publishing strategy. He retained his digital rights for Wool, but signed a publishing deal with Simon and Schuster for his print rights. That makes him a great example of a hybrid author.

What I found most interesting was what Hugh said in a session I attended where he was a panelist. He shared that Wool was actually his 8th book and that he had committed to a 10 year writing plan. He also shared how he would work a job and devote a large part of the rest of his time to writing. So to get where he is now required sacrifice, commitment and perseverance. Not every author is willing to invest what he has, but I really appreciated his honesty.

Subscription services are acquiring content, but not sure if they are attracting readers yet. There were a number of announcements from Scribd and Oyster about adding content from select publishers, which made news. What we have not heard yet is how many people are signing up to take advantage of these services. So I think the jury is still out as to how this will impact publishers and benefit readers and authors. Michael Shatzkin provides some insightful thoughts on this topic in his latest blog post.

Archway Publishing authors enjoy BEA reception.

Archway Publishing authors enjoy BEA reception.

Archway Publishing authors were very happy. One of the benefits for Archway authors is the opportunity to attend a reception with people from the Simon and Schuster team. It was one of my highlights of the event. It is always great to meet authors in person and have them meet the great people at S&S.

There are still individuals who think they speak for every author. Even though there are more choices and ways to get published today than ever before, there are still some people out there who believe the way that they published is the only way to get a book to market. I continue to be fascinated by that point of view. There are different authors with different goals and different needs and so there are different paths to getting published. I have written and spoken about this topic quite extensively.  Here’s a white paper that I have mentioned before that outlines the 4 Paths to Publishing.

 

BookCon will go to two days next year.

BookCon will go to two days next year.

Amazon: Friend or Foe? Depending on your pov, Amazon is either horrendous for the book business or a great asset. Too much to say about that in this blog post, but suffice it to say Amazon is disruptive and even destructive at times.

BookCon drew big crowds. BookCon was the consumer day on Saturday which allowed readers to come face-to-face with their favorite authors at book signings and Q&A sessions. Big lines. Big hit. Next year it will be two days. Great move by the publishing industry to cultivate readers.

Did you attend BEA? If so, use the comment section to let readers know what you learned at the event.

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Author Solutions, authors, book marketing, book signings, Indie book publishing, self publishing

Confused about how to do book marketing? Here is a simple way to build an effective marketing plan.

Book Marketing sign postIt wasn’t that long ago that the biggest challenge for a writer was getting published. Clearly that has changed because now there are four paths to publishing which I have written about extensively. So getting your book into the hands of readers is not the obstacle it once was. Now what I hear from authors is confusion about how to market their books. They seem overwhelmed or not sure where to start.

Knowing this POEM will help you.

So in this blog post I want to give you a simple framework and acronym for how to think about book marketing that will take some of the mystery out of the process. Any good integrated marketing campaign has four key activities. Publicity. Online. Events. Multi-Media. That forms the acronym POEM, which is an easy way to remember what you need to do.

Publicity is using the traditional media to make sure people know about your book. By traditional media, I mean newspapers, television and radio. To be effective in this activity, you need to be clear on the elevator pitch for your book and the audience you are trying to reach. Tactically, you will likely need a press release and a simple media kit you can use to pitch producers and journalists. The key with publicity as with the other categories is being clear on what you are going to do and what you need to hire someone to do for you.

On-line is perhaps the biggest opportunity for all authors. I believe a key element is having a blog. This is a way to create an ongoing connection with your audience. Use keywords and tags to make your content show up in searches. And be sure to have an email for media who want to reach you.

You should also be selective and strategic about social media platforms. What I have learned is Facebook is good for some books and worthless for others. Same thing with LinkedIn and Twitter and Instagram and Pinterest and whatever the next platform that will appear. Try some things and figure out what works best for your book. Use the analytics available to you to see what creates traffic and engagement. Also, be sure to gather email addresses. That way you are building a list to which you can market future opportunities.

Book signingEvents is the third area where you should focus. The first and most important event is your book launch party. You can do this in very creative ways, but every author should celebrate the publication of the book. Then look for other opportunities for book signings and speaking engagements in your area with groups that would be interested in your topic. Libraries are also a great place to connect with for events.

Multi-media is the fourth area of a solid integrated marketing plan. We are an image driven culture so I believe having a video or book trailer is critical. If you do one, make sure it is produced well. You want it to make a good first impression and you can use it to help you with your other areas. Post it on your blog. Send it as part of your pitch to media. You may also want to consider creating an app for your book depending on what type of book you have.

 

Putting POEM to work for you.

Marketing is work, but with POEM you have a framework for creating the right type of plan to make sure you are engaged in the right activities and not missing something. However, even with a plan, the biggest challenge for many authors is persistence and consistency. It is easy to get discouraged, but the most successful self-published authors I know just keep at it.

Questions to ask as you get started.

So look at what you are doing right now. Do you have plans or activity in each of the four key categories of an integrated campaign? If so, that is great, but no matter what you are doing now, you should still write down a six or twelve month plan to keep yourself accountable. Then once you do that, you should make an honest assessment of what you can do yourself and where you need help.

Hopefully you find POEM helpful and please use the comment section to let me know what else you are doing to organize your marketing activities.

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Author Solutions, authors, Balboa Press, book selling, Indie book publishing, iuniverse, Publishing, self publishing, writing

Holding your book for the first time. Hear what it is like from these authors.

In conjunction with the release of its 225,000th title, Author Solutions has released a video titled, Special Delivery: Holding Your Book for the First Time.”. This unique compilation captures a range of authors speaking about what it was like to see a copy of their print book for the first time.

Two of the authors, Donna Schwenk and J. L Witterick were eventually picked up by traditional publishers, Hay House andG.P. Putnam’s Sons respectively, one of the world’s leading trade imprints of Penguin.

If you are still working on your manuscript, I think this video will motivate you to write to the finish.

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Author Solutions, authors, book marketing, Ebooks, Indie book publishing, Publishing, self publishing

Can a video help your book be discovered by more readers?

In a recent issue of Publishing Perspectives, Gabriel Pena i Ballesté, the CEO Bookmovies.tv, wrote an article, titled, The book trailers: The best plan to connect books and readers. His main premise is video is a great way to help with discoverability. Given we are a media and image driven culture, I tend to agree.

Pena is CEO of company focused on creating book trailers, so he clearly has a bias, but he offered some helpful things to keep in mind as you think about creating a book trailer. I have taken some of his advice and added some of my thoughts to help you as you develop video content to promote your book.

  1. Be clear on the goal of your book trailer before you begin.  Are you creating a teaser? Are you creating a campaign? Are you trying to establish your credibility as an author? If you are not clear on what you want to accomplish with your video, chances are the video will not be as powerful.
  2. Keep it short. We have media ADD as a culture so it is important you make your point as quickly as possible.
  3. Have some distribution channels in mind. If you create a video, but are not sure where you will post it or how you will drive traffic to see it, you may be wasting your time.  Start with your own blog as the first place to post and then anywhere your book is for sale online.
  4. Don’t think a video is a substitute for reviews and recommendations. A video is a great promotional tool, but you should still pursue reviews and endorsements from others. It will only make your promotional plan that much stronger.

In short, a book trailer should be part of your marketing plan, because it can help with discoverability, but you should keep these four points in mind as you create the video. In addition, I have provided some examples of videos promoting books that may inspire you. Enjoy

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Author Solutions, authors, helpful hints, Indie book publishing, Publishing, self publishing, writing

Free webinar to help you fulfill your New Year’s publishing resolution!

Register for the free webinar at the Author Learning Center.

Register for the free webinar at the Author Learning Center.

Along with losing weight, start exercising and quit smoking, one of the more common New Year’s resolutions is publish a book.  However, for most first-time authors, that task may seem confusing or unachievable. It does not have to be.

On Tuesday, January 7th at 7:30 pm EST, I want to give you some tips on how you can fulfill your New Year’s publishing resolution and make 2014 the year you become a published author.  Through the Author Learning Center, I will offer a FREE webinar titled, “6 tips on how to get published in 2014″.   Along with presenting helpful hints to get you to your goal, there will be a time for you to ask questions.  While there is no charge for the webinar, registrations are limited, so don’t wait to sign up.  Click on the link below and I look forward to hearing from you next Tuesday.

Register for the free webinar.

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Author Solutions, authors, book selling, helpful hints, Indie book publishing, Publishing, self publishing

5 signs you are not ready to publish a book yet

TheIndieBookPublishingRevolution-1The Indie Revolution in publishing has been a wonderful development. It has removed the barriers that used to exist between authors and readers and made it possible for anyone who has a manuscript to have a book available in distribution. However, just because everyone can publish a book, doesn’t mean everyone should. By that statement, I am not saying aspiring authors should not take advantage of the publishing opportunities that make this the best time in history to be an author. Rather,  I mean some authors may not have a realistic assessment of what it takes to put a good book in the market and attract readers. So here are five signs you may not be ready to publish.

  1.  You believe you are a one-draft wonder:  Most authors write because they feel passionate about what they have to say, but that doesn’t mean a good editor can’t improve on what you say and how you say it. Too many self-published authors believe their first draft is just perfect and they rush to publish that.  Good editing will only improve the work and make what you have to say even more powerful.
  2. Your daughter is an artist: Great book covers take more than artistic talent and too often authors rely on an inexperienced cover designer to create the book cover. Not a good idea. That’s why on this blog I have made numerous posts about how to design a killer book cover. Just search by that term if you want some great tips.
  3. You have never checked to see if anyone else is using your book title: I am amazed how many authors will chose a book title without ever browsing the internet to see if someone else is already using the title. Try to find a title that  no one else is using.  Sounds obvious, but too many authors get locked in on an idea and don’t do the proper research to have their title stand out.Bookshelf
  4. You have not browsed a bookstore in months: Don’t publish in isolation. Visit the local bookstore and look for titles that jump off the shelf for you. Take note of what is unique about the design. Also pay attention to your genre to see if you can spot any trends you can take advantage of when you are designing your book.
  5. You believe a platform is something a carpenter builds: That is actually a line I heard from an author when I asked what he was doing to build his platform. Bottom line is you need to start marketing and connecting with potential readers even before your book is available and then continue to build momentum once your title is live.
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authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing

A 90-second crash course on how to create a breakout book cover.

Archway logoWhether potential readers are shopping in a physical bookstore or browsing online, the first thing they will see is your book cover. So it is vital that you give the proper attention to designing a cover that stands out from the crowd, is appropriate for the genre, but also draws the reader in to learn more.

In this video for Archway Publishing , Jason Heuer, associate art director at Simon & Schuster, shares advice on how to create an effective and compelling book cover. Definitely worth the watch if you are in the process of packaging your book for the marketplace.

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