Author Solutions, authors, book marketing, Publishing, self publishing, writing

From self-published Archway author to Simon and Schuster: Virginia Castleman shares how it happened.

One of the great things about the Indie revolution is the only path to traditional publishing used to be work through an agent and have the book acquired. That has obviously changed as evidenced by this video. Virginia Castleman had a manuscript that bounced around among agents and publishing houses for years. Publishers were interested, but then they left the imprint and so she had to start over.

Finally, she decided to self-publish her book Strays with Archway Publishing and that’s how Simon and Schuster found her. Her book was acquired by Aladdin books and slated for release next year.  Listen to what Virginia has to say about her experience.

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Author Solutions, iuniverse, self publishing, writing

iUniverse celebrates 15 years by recognizing some of their most significant self-published authors


This past month marked the 15th year of iUniverse offering supported self-publishing services to authors. To celebrate the occasion, they recognized some of the most significant authors who have self-published through them.

The list of those authors follows and it is a unique collection. Some have been picked up by traditional publishers. Some have used their iUniverse book to further a cause.  Others have written multiple books and self-published them all with iUniverse.  All together they help illustrate one of the greatest value of the indie publishing revolution. Writers from various backgrounds with a wide range of goals can get their books into the hands of readers.

Still Alice – Lisa Genova
Democracy’s Big Day – Jim Bendat
Lucia’s Survival Guide and Cookbook – Lucille Campilongo
Almost Home; My Life Story Volume 1 – Damien Echols
If I Knew Then– Amy Fisher
Kerosene Cowboys – Randy Arrington
Sounds Like Teen Spirit- Tim English
Life Above and Beyond the Rim 2014 – Joe Courtney 
The Siren
- Kiera Cass
Deadly Powder on Medical Gloves; A Wake-Up Call to the Food and Drug Administration – Robert F. Edlich, MD
24 Hours Inside the President’s Bunker: 9-11-01 The White House – Lt. Col. Robert J. Darling
Within Arm’s Reach – Dan Emmett
Why Wait to Be Great – Terry Hawkins
Battleworn: The Memoir of a Combat Medic in Afghanistan– Chantelle Taylor

 

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Author Solutions, AuthorHouse, authors, self publishing

22 authors collaborate to write book on how serving through AmeriCorps changes lives

ServeOne of the great things about the indie revolution is books that might not be of interest to traditional publishers can still find their way into the hands of readers and make an impact. Take for example the book, Serve, Reflect, Repeat. Full disclosure: This book was compiled by my oldest daughter who has served in AmeriCorps, but I did not think family connection was reason to disqualify this story from my blog.

I say that because I think this volume is an excellent example of another way a book can come to be. In this case, she did not write the manuscript herself, but instead engaged a network of people to submit chapters detailing their experiences. I believe you will find the book inspirational, but I also think you will find the answers to the questions I posed to her helpful as well.

What inspired you to write your book? AmeriCorps was such an important and transformational time in my life. I know other alumni felt the same way so I thought a collaborative book would showcase the power of national service as well as be an introduction to AmeriCorps for individuals considering pursuing national service as a path.

What was the most challenging thing about compiling stories from different writers? There were two chief challenges. The first was finding willing authors. This was a very grassroots effort; so I reached out to interested parties through social media outlets. While there was a lot of positive response, it took a concerted effort to actually get individuals to turn in a chapter. The second challenge was choosing what stories would be included in the book. There are so many amazing stories and it was difficult to narrow down the selections.

“The feeling of completing your book project is indescribable.”

What was most surprising to you as you went through the publishing process? Editing is tremendously challenging and takes significant effort and time, especially with a project like this. It was a very diverse group of writers from different regions, and with varying education levels, and backgrounds. It was important to create a cohesive voice while remaining authentic to each individual writing style.

What advice would you give to first time authors? Stick with it. The feeling of completing your book project is indescribable. This process was challenging for me, and significantly more time intensive than I initially anticipated, but it was worth it. During the writing, compiling and editing process I was also a full-time student and part-time employee. There were always excuses that I could have used to prevent me from working on the book. However, I set a deadline and was committed and see it through. I was purposeful in blocking out time to complete this project and I am confident others can as well.

What do you hope readers take away from this book? National service has the power to transform individuals, schools, neighborhoods, communities, regions, states, and the nation and we all have the capacity to serve and the responsibility as citizens to find the best way to help improve society. Everyone has something to offer to the world,

How did you settle on the title of your book? Unfortunately, I can’t take credit for the title. One of the other authors, Nicole Vera, suggested it. All of the authors voted on potential titles, but this one was the winner because it is so accurately describes what service should entail. We should serve, reflect on our time–what we can do differently, how we can improve, and what we should be proud of–and then we should repeat. This should be the cycle throughout our lives.

“I was purposeful in blocking out time to complete this project and I am confident others can as well.”

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authors, book selling, Publishing, self publishing

Science says reading print books provides a number of pretty interesting benefits

Recently, someone forwarded me a link to an article, titled Science Has Great News for People Who Read Actual Books, on a site called Mic.com, which I had seen before.

In this fascinating  article, Rachel Grate cites a number of recent studies that report the benefits of reading a paper book that e-readers don’t provide. She draws from a number of different studies that all seem to point to the same conclusion. Reading paper books help us in ways we may not have been aware.

I tried to find a way to summarize her work and just hit the highlights, but I found that task difficult. Her content and writing style are excellent. So rather than short change you, I have decided to provide the text of the article below. Or if you prefer, you can read the original article and the comments by clicking here.

Credit: New Dork Review of Books

Credit: New Dork Review of Books

From Mic.com and written by Rachel Grate

It’s no secret that reading is good for you. Just six minutes of reading is enough to reduce stress by 68%, and numerous studies have shown that reading keeps your brain functioning effectively as you age. One study even found that elderly individuals who read regularly are 2.5 times less likely to develop Alzheimer’s than their peers. But not all forms of reading are created equal.

The debate between paper books and e-readers has been vicious since the first Kindle came out in 2007. Most arguments have been about the sentimental versus the practical, between people who prefer how paper pages feel in their hands and people who argue for the practicality of e-readers. But now science has weighed in, and the studies are on the side of paper books.

Reading in print helps with comprehension. 

A 2014 study found that readers of a short mystery story on a Kindle were significantly worse at remembering the order of events than those who read the same story in paperback. Lead researcher Anne Mangen of Norway’s Stavanger University concluded that “the haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does.”

Our brains were not designed for reading, but have adapted and created new circuits to understand letters and texts. The brain reads by constructing a mental representation of the text based on the placement of the page in the book and the word on the page.

The tactile experience of a book aids this process, from the thickness of the pages in your hands as you progress through the story to the placement of a word on the page. Mangen hypothesizes that the difference for Kindle readers “might have something to do with the fact that the fixity of a text on paper, and this very gradual unfolding of paper as you progress through a story is some kind of sensory offload, supporting the visual sense of progress when you’re reading.”

While e-readers try to recreate the sensation of turning pages and pagination, the screen is limited to one ephemeral virtual page. Surveys about the use of e-readers suggest that this affects a reader’s serendipity and sense of control. The inability to flip back to previous pages or control the text physically, either through making written notes or bending pages, limits one’s sensory experience and thus reduces long-term memory of the text.

Credit: Motivationgrid.com

Credit: Motivationgrid.com

Reading long sentences without links is a skill you need — but can lose if you don’t practice. 

Reading long, literary sentences sans links and distractions is actually a serious skill that you lose if you don’t use it. Before the Internet, the brain read in a linear fashion, taking advantage of sensory details to remember where key information was in the book by layout.

As we increasingly read on screens, our reading habits have adapted to skim text rather than really absorb the meaning. A 2006 study found that people read on screens in an “F” pattern, reading the entire top line but then only scanning through the text along the left side of the page. This sort of nonlinear reading reduces comprehension and actually makes it more difficult to focus the next time you sit down with a longer piece of text.

Tufts University neuroscientist Maryanne Wolf worries that “the superficial way we read during the day is affecting us when we have to read with more in-depth processing.” Individuals are increasingly finding it difficult to sit down and immerse themselves in a novel. As a result, some researchers and literature-lovers have started a “slow reading” movement, as a way to counteract their difficulty making it through a book.

Reading in a slow, focused, undistracted way is good for your brain.

Slow-reading advocates recommend at least 30 to 45 minutes of daily reading away from the distractions of modern technology. By doing so, the brain can reengage with linear reading. The benefits of making slow reading a regular habit are numerous, reducing stress and improving your ability to concentrate.

Credit: telegraph.co.uk

Credit: telegraph.co.uk

Regular reading also increases empathy, especially when reading a print book. One study discovered that individuals who read an upsetting short story on an iPad were less empathetic and experienced less transportation and immersion than those who read on paper.

Reading an old-fashioned novel is also linked to improving sleep. When many of us spend our days in front of screens, it can be hard to signal to our body that it’s time to sleep. By reading a paper book about an hour before bed, your brain enters a new zone, distinct from that enacted by reading on an e-reader.

Three-quarters of Americans 18 and older report reading at least one book in the past year, a number which has fallen, and e-books currently make up between 15 to 20% of all book sales. In this increasingly Twitter- and TV-centric world, it’s the regular readers, the ones who take a break from technology to pick up a paper book, who have a serious advantage on the rest of us.

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Author Solutions, authors, book marketing, book selling, Indie book publishing, self publishing, writing

My 2nd most popular post: The 7 key elements of a great book cover

One of the great things about analytics on a blog is they tell you what people are reading most and what search terms they use to find your blog.  My post popular blog post by far is The 5 Essential Elements of Every Good Story. However, the second most popular post is the one I am reposting below, The 7 key elements of a great book cover. Hopefully you will find this helpful and you don’t even have to search for it.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

The 7 key elements of a great book cover

Do first impressions matter? Of course, they do. For your book, your cover will make the first impression on readers. It is your three-second introduction to the reading public. When readers are browsing the bookstore shelf or the internet,  your book cover needs to grab their attention, but also make a promise as to what readers will find on the pages inside.  So here are seven elements of cover design you should  give thought and attention to as you get ready to publish.

  1. Your title. Place yourself in the reader’s shoes when making your final decision for your book’s title. Will your title make sense to the reader? Is it easy to remember? When choosing your title make sure it conveys your message and fits the design you have in mind. As a writer, try not to get too caught up in creating a clever title, when a straightforward title will do. Creativity can sometimes interfere with clarity.
  2. The subtitle. If needed, elaborate on your book’s subject with a subtitle. A good subtitle provides additional information through a descriptive line which compliments your title. Include any searchable keywords that are not in your title  in your subtitle if appropriate.
  3. Cover design and layout. Your title should be legible at a glance and you should avoid small or faint text as well as busy backgrounds. Select a font or two for your text, staying away from decorative fonts that are hard to read. Choose a strong image that helps people remember your book and integrates with your title. A single image usually impacts more than multiple images. Remember your image should not overwhelm your title, so beware of overpowering your words with pictures. Above all, make sure all text is easy to read.
  4. Back cover or panel copy. This should be a short summary of your book that gives readers a preview or teaser for what to expect when they read it. It should not be about why your wrote the book or a table of contents. It should work like an ad to draw in potential readers.
  5. In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    Endorsements and reviews. Endorsements and reviews help add to the credibility of your book. So if you have endorsements from influential people or reviews, think about including them on your back cover or jacket flap if you have a hard cover edition. If you have an endorsement from a well-known personality you may want to consider putting a mention on your front cover.

  6. The spine. Make it simple, easy to read, and viewable sideways. In most cases, you do not want to include your subtitle due to space limitations.
  7. Your author bio. Briefly state who you are and your most recent accomplishments. Try to keep your author description around three sentences and establish your credentials if you are writing a non-fiction book and your personality if you are writing a fiction book. Readers love to know things about the author. It helps them connect with the book in a different way. Use your author bio to help readers feel like they know something about you.

You have likely spent months and maybe even years working on your manuscript. Make sure you take the time to give your cover the attention it deserves. After all it is the first impression most readers will have of your book.

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Author Solutions, authors, Publishing, self publishing, writing

4 Paths to Publishing Speech Now Free to the Public at Los Angeles Valley College

Ad-ASLLC-FourPaths_Oct18On Saturday, October 18, I am going to be giving the keynote address at the Digital Author and Indie/Self Publishing Conference at Los Angeles Valley College.  While attendees will be paying to attend the conference, they have decided to open my 4 Paths to Publishing session up to the public who can attend free of charge. The talk will take place in Monarch Hall to accommodate the number of people they expect to attend. Tickets are required so they can gauge how many to expect. You can request them by clicking on this link.

If you are in the Los Angeles area or know someone who is interested in learning more about the publishing options available to authors today, do plan to attend or pass this on. I look forward to seeing you there.

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Author Solutions, authors, book marketing, book selling, self publishing

Being blind since birth hasn’t stopped Craig McFarlane for doing anything including publishing a book.

         There can be many obstacles to publishing a book, but for Craig MacFarlane, being blind was not one of them. In his book, Craig MacFarlane Hasn’t Heard of You Either,  he tells his remarkable and inspirational story of how sightlessness  has not limited him in the least.Craig MacFarlane
 Blinded at two years of age as the result of an accident, Craig has gone on to become the the World’s Most Celebrated Totally Blind Athlete among his many achievements. He has also used  his athletic accomplishments  to establish himself in the “sighted” world and as the platform for an impressive 30 year career in the world of business.
        I think you will find this interview inspirational and motivational.

 

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