Author Solutions, authors, helpful hints, Indie book publishing, Publishing, self publishing, writing

3 helpful tips on how to work with a ghostwriter

Not too long ago I featured two guest posts from Kathy Ide. Kathy is a ghostwriter, editor/mentor, writers’ conference speaker and author of a must-have book, Proofreading Secrets of Best-Selling Authors  She also founded and is the coordinator of The Christian PEN: Proofreaders and Editors Network(www.TheChristianPEN.com) and the Christian Editor Connection(www.ChristianEditor.com).

Her previous posts LET’S EAT GRANDMA: The Importance of Proofreading and 5 ways that mistakes in your manuscript can hurt your reputation as an author were very well-received so I thought I would offer some additional insights from her.

I had the privilege of interviewing Kathy at the West Coast Writer’s Conference on the topic of ghostwriting. She had some helpful tips if that is something you are considering.

Don’t just rely on interviews

When people think of ghostwriting, they often think they will just dictate the whole story. That may be because they don’t have the time, confidence or skills to write a manuscript.  Kathy suggests even though a ghostwriter will do interviews, it is very helpful for you to write down your thoughts. It could be key stories or people, but it will help the interviews be more productive.

Create a chronological outline

Along with writing down significant moments in preparation for the interviews, it is also very helpful to create a chronological outline of the story. Again it will help create order and make the interviews even more productive. In fact, you should probably provide it to the ghostwriter prior to the interview.

Be clear on your audience

This is a key no matter what book you are writing or publishing. I have written about this extensively, but it is perhaps the most important thing for any writer to keep in mind when they are publishing.

If you would like to hear Kathy elaborate on these topics, here interview is available below.

 

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authors, book marketing, Indie book publishing, self publishing

3 statements I hear from first-time authors that make me cringe.

Over the years, I have had hundreds of conversations with authors and there are three phrases I sometimes hear that give me pause.Quote marrks

“The audience for my book is every man, woman and child on the planet”

Identifying your audience is one of the keys to creating an effective marketing plan for your book. If your target is too broad, it will be difficult if not impossible to be successful.  Plus, you set unrealistic expectations that will only lead to disappointment.  Instead you should:

  • Describe who you think will most likely read your book in terms of gender, age, occupation if relevant.
  • Write a simple statement as to why you think they will want to read your book
  • Identify where you think your audience looks for information. If they are engaged on social media, be specific about which platforms, such as Facebook or Twitter.
  • Consider what events do they attend and can you have a presence there as an exhibitor or speaker
  • Think of anywhere locally where your target audience might congregate?

“My daughter is an artist”

Your book cover is first marketing decision, so having an appropriate and eye-catching cover is very important. Unfortunately, too often first-time authors make decisions based on personal preference or to be provocative. Knowing someone who can draw or who is a graphic designer is not the same as working with a cover designer. Cover design is a particular skill so you will want to make sure you work with someone or a team who has experience specifically designing book covers. You can find more information about good cover design in the post I did titled, Six tips from wicked good book cover designers,

“My job was to write the book. Someone else can promote it.”

Book Marketing sign postOne of the great myths among first time authors is that if they get published by a traditional publisher, then someone else will do the marketing for their book. The reality is no matter how you publish, you still need to be involved in the promotion of your book.  One of the key ways is to use social media to connect with and cultivate an audience. In fact, one the criteria most traditional publishers consider when acquiring a title is the platform of the author.  If you want to learn more about how to develop your marketing acumen, you might want to consider reading this post, Confused about how to do book marketing? Here is a simple way to build an effective marketing plan.

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authors, Editing, Indie book publishing, iuniverse, Publishing, self publishing, writing

Lisa Genova: From self-published author to being thanked on Oscar night.

Still Alice book cover

Still Alice started as self-published book and look where it ended up.

If you have read this blog before, you know I have mentioned Lisa Genova in previous posts.  She is a gifted author in her own right, but her own story is amazing. Recently Kevin Gray wrote about her journey on the Archway Publishing blog. I thought it was a great summation of the path she has traveled from being a first-time, self-published author to having Oscar winner, Julianne Moore, thank Lisa in her acceptance speech. As I have said many times when I speak to writers groups and at publishing conferences; “changes in publishing doesn’t mean everyone will be successful, but it means everyone has the opportunity to be successful”.  I can think of no better example of what that can mean for authors, than Lisa. Enjoy.

Still Alice” author Lisa Genova is living a dream. The night before the 87th Academy Awards, she posted a picture on her Facebook page all smiles, standing next to an ebullient Julianne Moore at a party hosted by Sony Entertainment. It’s an unusual setting for a Harvard-educated neuroscientist, to be sure, but perhaps an equally unlikely place to find a self-published author.

Long before Hollywood parties, celebrity meet and greets or a seat at the Academy Awards; Genova queried publishing’s gatekeepers, seeking a publisher for her novel, “Still Alice.” Agents and publishers alike told the unknown author the audience for a book about Alzheimer’s disease was too small. One agent even cautioned Genova that self-publishing her story would “kill her career.”

Despite that warning, Genova took the plunge and the book in 2007.

Fueled by her dedication to researching dementia and other neurological disorders, Genova tirelessly spread the word about her newly self-published work. Her diligence, and a little bit of luck, resulted in hitting the jackpot: a review in one of America’s top newspapers – The Boston Globe.

Beverley Beckham’s expectations for “Still Alice” were meager, but Alice’s story captured her: “It had arrived in the mail a week before; I’d promised to take a look and that’s all I was doing – just looking–but I couldn’t put it down,” Beckham wrote in her May 16, 2008 review for the Globe. Beckham led her piece with a ringing endorsement: “After I read ‘Still Alice’ I wanted to stand up and tell a train full of strangers, ‘You have to get this book.’

This blog post first appeared in the Archway Publishing blog.

This blog post first appeared in the Archway Publishing blog.

Fast forward to early 2009 – shortly after Beckham’s piece – a literary agent took another look and agreed to shop the novel and several publishers expressed interest. Simon & Schuster, owner of Archway Publishing, came to terms with Genova to acquire “Still Alice,” and to rerelease it through its Pocket Books imprint. Upon its 2009 rerelease, the book debuted high on the New York Times Bestseller List, where it would stay for more than 40 weeks.

In the ensuing years, Genova’s released two more bestsellers: “Left Neglected” and “Love Anthony,” becoming to novels about neurological disorders what John Grisham’s become to legal thrillers. The rise of Lisa Genova and “Still Alice” from self-publishing to silver screen feature film is not typical. Luck was part of the winning equation, but Genova did so much more to advance her book.

  • She wrote about a specific topic about which she had vast knowledge and a deep personal passion.
  • Despite warnings that her book’s appeal was too narrow, she developed and filled previously unrealized niche.
  • She believed in her work, ignored negativity, and took the self-publishing plunge rather than letting her manuscript gather dust on the shelf.
  • She was relentless. She networked, she spread the word. She convinced a reviewer from a prestigious outlet to glance at her book.

First and foremost though, Genova wrote an exceptional book; a book that is bringing attention and changing perceptions about a devastating condition.

And anyone who reads it will never, ever forget Alice.

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Author Solutions, authors, book selling, iuniverse, Publishing, self publishing

From book to screen in 8 years: Still Alice movie released this weekend

For those of you follow this blog, you will know I have periodically mentioned the book Still Alice written by Lisa Genova. It was originally self published with iUniverse and then went on to be a best seller in multiple countries for Simon and Schuster. This weekend, it is being released as a major motion picture.  It is a compelling story and I hear there is Oscar buzz for Julianne Moore’s performance. In fact, this past weekend, she won the Golden Globe for best actress.

I really enjoyed the book and am looking forward to seeing the movie. Also, I wanted to bring this to your attention because I think it is a great example of  how long it can take for a book to be made into a movie. Still Alice was first released in 2007. Eight years later the movie comes out. Still worth the wait.  Enjoy.

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Author Solutions, authors, Editing, helpful hints, Publishing, self publishing, writing

6 tips to make sure you fulfill your New Year’s resolution to publish your book!

These tips will you get from manuscript to published author this year.

These tips will you get from manuscript to published author this year.

This is the time when people set goals and make resolutions for the coming year.  If publish a book is on your list, here are some suggestions to help you make sure 2015 is the year you become a published author.

Set a date when you want to hold a copy of your book.  In all the years I have worked with self-published authors, I have found that picking a date for when you want your book available is absolutely critical. If an author works with a traditional publisher, there is always a release date set by the publisher. That determines when the manuscript needs to be finished by.  When you self-publish, you need to set your own “release date”. Otherwise I find too many other distractions get in the way of actually finishing the manuscript. Now this date can be an actual event such as a speaking engagement or a book signing or you can just pick a day. But without a day circled on the calendar, it is likely you will never get to your goal.

When you self-publish, you need to set your own “release date”.

Build a timeline to get your goal. Once you have a date when you want to hold a copy of your book in your hand, you then need to build a realistic timeline to get your manuscript to published book.  Start with that date and work backwards with these key milestones in mind.

  • Complete the manuscript.
  • Time for editing.
  • Time for revisions based on editor suggestions.
  • Illustration or image creation if applicable.
  • Cover and page design.
  • Review and approval of cover and galleys.
  • Distribution to online and e-book retailers.

If you are familiar with the publishing process, you can probably build this timeline on your own. If you are not, then you will likely need help from a publishing consultant or supported self publishing company.

Put writing appointments on your calendar.  Most every author I have spoken with confirms there is a best time during the day for them to write. In other words, they are more productive when they write at certain times than others. For you it may be early in the morning or late at night. It doesn’t much matter when, but it does make a difference if you block that time on your calendar and keep it as an appointment.

Blocking time to write when you are most productive is one of the keys to completing your manuscript. (credit: pixgood.com)

Blocking time to write when you are most productive is one of the keys to completing your manuscript. (credit: pixgood.com)

Make yourself accountable. As with most goals in life, support is a key factor to success. Publishing a book is no different. So once you pick a date and build a timeline, make sure others help you stay on track. Share your milestones and ask them to check in and see how you are doing.  You may already have someone in mind who can help you in this way, but you may also want to look for a local writing group or online group.  The Greater Los Angeles Writers Society (GLAWS) is a great example of a local writers group that can provide excellent support if you live in Southern California. The Author Learning Center is an example place to create an online group.

Make an investment. That in which we invest is usually what grows.  So when it comes to publishing a book, you are going to invest both time and money to get it done. Sometimes putting money toward a project even before the manuscript is done can provide extra incentive to get the job done.

Plan your book launch event.  Many people have ideas for books and even start writing, but it is a rare few who actually become published authors. So when you make it to your goal, you need to celebrate. Throw a book launch party to commemorate your achievement. Be creative. The location does not have to be a book store. I know authors who tie the location to something relevant in their book. It could be a restaurant or a church or a library.  Just put it on the calendar and it will serve as additional motivation.

If you have any other helpful suggestions that keep you motivated, please use the comment section to share those.

Many people have ideas for books and even start writing, but it is a rare few who actually become published authors. So when you make it to your goal, you need to celebrate.

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Author Solutions, authors, Editing, Indie book publishing, Publishing, self publishing, writing

5 ways that mistakes in your manuscript can hurt your reputation as an author.

Proofreading Secrets_FrontCoverRecently, I had Kathy Ide write a guest post for this blog titled: LET’S EAT GRANDMA: The importance of proofreading. I interviewed Kathy for the Author Learning Center and found her to be quite insightful on a range of topics. She is a published author/ghostwriter, editor/mentor, and writers’ conference speaker.  Her latest book is Proofreading Secrets of Best-Selling Authors is a volume I would recommend to every aspiring author

What follows is a second guest post from Kathy that was originally published with the title, How to Uphold Your Reputation as an Author. As with her first post, I think you will find her points to be very helpful. Enjoy.

The buzz word in publishing is platform. But did you know that having mistakes in your manuscript can affect your reputation and platform?

 

Mechanical errors can give an unprofessional appearance to publishers and readers.

Even if your manuscript has already been accepted by a traditional publishing house, if their in-house editor has to spend all her time fixing your mistakes, she won’t be able to catch the deeper, more subtle nuances of your text. Besides, you won’t be presenting a very polished, professional image to your publisher.

Mechanical errors can be embarrassing.

A friend of mine once picked up a book at a bookstore and noticed a typo on the back cover. When she reported it to our critique group, she didn’t say she’d found a mistake on a book published by “XYZ Publishers.” She said she found the mistake on a “Jane Doe” novel. She didn’t connect the error to the publishing house but to the author.

Mechanical errors may cause readers to take you and your message less seriously.

I once saw a published article with this title: “Crowe Turns Hero to Help Snake Bite Boy.” The story was about actor Russell Crowe helping a boy who’d been bitten by a snake. But by spelling snakebite as two words, this sentence implies that Mr. Crowe helped a snake bite a boy! Now, I got a good laugh out of that. But I sure don’t want those kinds of mistakes showing up in my own writing.

Mechanical errors can affect the sales of your book.

Readers who find a lot of mistakes in your book will not be as likely to recommend that book to their friends. And who knows? You may have a high school English teacher reading your book, and she just might recommend it to her students . . . unless there are a lot of mistakes in it.

Mechanical errors can give you a poor reputation.

If you self-publish, or work with a small, independent publisher that doesn’t proofread carefully, your book may go out to the public with several typos, inconsistencies, or PUGS (punctuation, usage, or grammar) errors. Readers who catch those mistakes may consider you an amateur.

For a lot of avid readers, typos practically jump off the page. And many are familiar with the rules of punctuation, usage, grammar, and spelling. If your reader knows the rules and you don’t, that’s not going to make you look very good.

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Author Solutions, authors, Indie book publishing, self publishing

Author Solutions titles honored as Kirkus Best Indie Books of 2014

KirkusReview-BlogImage

Once again, this year a number of books published through Author Solutions imprints received recognition from Kirkus Reviews as the best books of 2014 on their Indie list. Those titled honored were:

  • “Stein House” by Myra Hargrave McIlvain (iUniverse)
  • “Tales of a Country Doctor” by Paul Carter (Xlibris)
  • “Whirlwind & Storm” by Charles E. Farnsworth (iUniverse)
  • “An Adirondack Life” by Brian M. Freed (AuthorHouse)
  • “ A Century on New Brunswick’s N.W. Mmichiira” (Xlibris)
  • “Playing Until Dark” by John R. Alberts (AuthorHouse)

Each book has been awarded with the Kirkus Star from Kirkus Reviews, which is arguably one of the most trusted and respected sources for book discovery since 1933. The Kirkus’ Indie program began in 2005, when the editors wanted to expand their coverage to include the fastest-growing segment in the book industry—self-publishing. The program gives self-published authors the opportunity to earn critical acclaim from one of the most prestigious reviews in publishing.

 

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