authors, creativity, helpful hints, self publishing

4 words that will help you unleash your creativity.

Creativity is a very interesting and often debated topic. Is it something you are born with or something you can develop? Is it something that only happens when limitations are removed or is there a process you can follow to foster creative ideas?  From my experience some people may have a greater propensity to come up with new ideas, but we all have the capability to be creative. I say that because I believe creativity is essentially seeing or ordering the relationship between existing elements differently and perhaps in way that you had not seen previously. Therefore I believe you can use a process to help ideas flow more freely. It is a process I have used to fuel my own creativity and train others to use.

It is really quite simple and only requires you to remember four words:

  • Subtract
  • Add
  • Combine
  • Substitute

With these words in mind, you ask the question, “what if?” You can utilize this process in just about every area where creativity applies, but for this post, I want to focus on how an author might use it.

By subtracting the ability for characters to chose their future, the Divergent series provides an interesting plot twist and sets up the conflict for the main character.

By subtracting the ability for characters to chose their future, the Divergent series provides an interesting plot twist and sets up the conflict for the main character.

Subtract

One of the first things you can do with your story is “subtract” something. In other words, ask the question what if the main characters did not have sight? Or in the case of Divergent, what if they could not chose their future, but it was pre-determined. By taking away that simple choice, a major plot line unfolds. So what can you subtract from your characters or world and what ideas would that spawn.

Add

The opposite of subtract is add. So in the same way you subtracted things from your characters or plot, do an exercise where you add something. They could have a special power or previously unknown child. The environment in which they live could have some additional feature as well. The key here is that addition is the goal.  The goal is to make your story or characters more interesting by adding something that is a bit unexpected or launches the plot into a completely different direction.

Combine

This exercise involves taking two elements that you would not normally associate with each other and combining them. One of my favorite examples is the series, Abraham Lincoln, Vampire Slayer. Here the author took a well known character from history and combined him with the idea of vampires. It is a bit campy, but quite memorable and certainly a twist you did not expect.

Combining ideas in relationships that might not normally be seen can create some interesting ideas like Abraham Lincoln, Vampire Slayer.

Combining ideas in relationships that might not normally be seen can create some interesting ideas like Abraham Lincoln, Vampire Slayer.

Substitute

This last technique involves taking a common element and substituting something else in its place. So for example instead of communicating by sentences and speech, perhaps the characters in your book only communicate by song. Or instead of living on land, they live on water. Again the key here is to use this method to create a twist that makes your story or characters more unique and somewhat unexpected for the reader.

What do you do to stir your creative juices?

I trust you will find these simple exercises helpful as you strive to make your book as interesting as can be. Is there something else you do to help your creative process? If you are willing to share that, use the comment section on this post to let us know.

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Author Solutions, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

How to make your book cover attract readers: A conversation with book designer Adam Hall

Over the past year, I have gotten to know, Adam Hall, who is a book designer for indie authors. His website, www.aroundthepages.com  is a showcase for his work, but Adam also does design for a variety of diverse projects and audiences. He has worked with both first-time and experienced authors on one book or a series. I asked him to share some of his insights recently about designing for books. His answers to my questions follow below.

Type is as important as the image on a cover.

Type is as important as the image on a cover.

How did you start designing book covers? 

I got my start by doing a favor for a friend, Ernie Lindsey. He is an indie writer who has made the USA Today Bestseller list with his series, Sara’s Game. A few years ago he needed some help tweaking a cover. Ernie and I have now collaborated on about 10+ projects. Through his, and other’s encouragement, I decided to make it my focus in my design career.

“……a good cover won’t always make you want to buy a book, but a bad cover will most definitely make you not buy one”

 From your experience what are the keys to making a book cover design work really well?

The cover needs to convey the genre, and give a clue into the story. It doesn’t need to tell the whole story, but create enough intrigue to catch the readers’ eye. Focus on typography as much as the images. If the art is brilliant, but the title text is all wrong, the whole piece falls flat. The art and typography have to work together.

How does book cover design differ from other design projects you do?

In addition to book covers, I work with musicians and bands on artwork and websites. With music design you are basically marketing the individual or group. With book covers you are telling a story. It is fun to find that nugget in the story that you can use in artwork to capture that the idea in the book in one image. That makes book cover design more challenging than doing design for music, but that’s part of what makes it fun.

The thumbnail is what they will likely see first if they search online, so it is critical the thumbnail makes a good first impression.

What design mistakes do you see most often on book covers?

One common mistake is not considering all formats when doing the cover design. You have to make sure the cover looks great in thumbnail size AND full size. You only have a split second to catch a potential reader’s eye as they’re searching out that next book. The thumbnail is what they will likely see first if they search online, so it is critical the thumbnail makes a good first impression.

Finding the one image that captures the story is a key to good book design.

Finding the one image that captures the story is a key to good book design.

What tips would you give to first time authors?

I think two of the most important people an author can find are a good editor and designer. You have to trust both to make your work the best it can be.

When it comes to working with a designer, do your due diligence and look at a designer’s previous work. A friend of mine has said “a good cover won’t always make you want to buy a book, but a bad cover will most definitely make you not buy one”. I thought that was a brilliant point. Find a designer who can help make your cover one that motivate readers to buy your book.

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Author Solutions, AuthorHouse, authors, helpful hints, Indie book publishing, Publishing, self publishing

Essential info on how to work with an illustrator: An interview with Jamie Cosley

Recently I had a conversation with Jamie Cosley, who makes his living as an illustrator. While Jamie’s web site show cases a wide range of illustrations, his portfolio features work for a number of children’s books. Given the number of aspiring authors I speak with who are writing a children’s book, I thought it would be helpful to hear from an experienced illustrator like Jamie to know what to expect when working with an illustrator to make your book as good as it can be. What follows are Jamie’s answers to some questions I posed to him.

Illustrator Jamie Cosley shares tips on what to expect from working with an illustrator.

Illustrator Jamie Cosley shares tips on what to expect from working with an illustrator.

How did you start doing illustrations for books?  My first picture book was Poppy’s Planet by author Russ Brown.  He was looking for an illustrator on Twitter. I found his initial post and sent him a link to my website.  We’ve also worked on two other books since then. I like being able to work with first time authors and self publishers.  Most of my connections at first were made through Twitter, but now a lot of projects come from referrals.

“It’s real easy to crowd a page. You need to make sure that everything the reader will see on the page is necessary to the story.”

What advice would you give on the best way to work with an illustrator?    I would just like everyone to know that it is a lot of hard work!   Illustrating a picture book (depending on the amount of detail the story requires) can take anywhere from 6 weeks to 6 months to complete.

Make sure you don't crowd the page. Everything on the page should be essential to the story.

Make sure you don’t crowd the page. Everything on the page should be essential to the story.

How do illustrations for a book differ from other illustration projects?  The main difference is consistency.  You have to learn to draw certain characters over and over again without changing their size or appearance.  If you have a little girl with a bow in her hair and it’s on the left side of her face, you need to remember that throughout those 32 pages.  That can be very tricky so I think it’s important to develop a model//character sheet that shows your characters from all different angles before you even begin.  If you do a lot of prep work up front it will be easier on you in the long run.  When you do a spot illustration for a magazine or newspaper article you will probably only have to draw it once :)  It’s a lot different.

“There is nothing like holding that finished product in your hand….”

What design mistakes do you see most often in books that have illustrations?  Composition is really tough.  It’s real easy to crowd a page. You need to make sure that everything the reader will see on the page is necessary to the story

What tips would you give to first time authors?  Be patient.   This is never easy.  When you start to see your dream take shape it’s easy to become impatient and want to speed things along.  Maybe even cut corners.  There is nothing like holding that finished product in your hand but take a deep breath and make certain that there aren’t any mistakes first.  Let more than a few eyes see it so you only have to print once!

Consistency in characters, tone of voice and reading level are key to a good children's book.

Consistency in characters, tone of voice and reading level are key to a good children’s book.

 Anything else you think would be helpful for readers to know.  It’s an exciting time to be a creative person.  You have sites like Kickstarter and Patreon where you can go out on your own and make things happen!  So do it!  Make things happen!  Don’t be afraid.  Dream big!

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Author Solutions, authors, Indie book publishing, Publishing, self publishing, writing

A web site to spark creativity and help young authors get published: Check out Scribblitt

Recently, I became aware of a cool site focused on cultivating creativity and writing in young people. The site is called Scribblitt and was founded by Andrea Bergstein. Andrea has a significant marketing background with Mattel Toys and developing brands such as Babar as marketing head for an animation studio. Recently,I spoke with Andrea to learn more about Scrbblitt and give you a new idea to share with young people and teachers who want to see a new generation of authors developed. Scribblitt website home page

In a few words explain what your Scribblitt does.

Scribblitt is a community for young writers designed to spark kids’ creativity with tools to help them write, illustrate and publish their own professional hardcover books. The site also acts as an Ed-Tech solution assisting Teachers with tools to help their students write and publish their own books. For every book published, we donate a book to a child in need through The Molina Foundation, a national non-profit focused on reducing disparities in health and education.

Scribblitt provides writing tools like Story Starters and a Planning Tool as well as a unique, pick and click illustration tool for professional images and the ability to scan and upload art or photos. The site is designed especially for kids appealing to their sense of style and also their need for social interaction. Registration is free so everyone has the opportunity to try Scribblitt, read Celebrity Author interviews, be a Featured Scribbler, participate in writing contests, share stories in our library, join in conversations on the blog, play word games and more.

“The site is designed especially for kids appealing to their sense of style and also their need for social interaction.”

What inspired you to create the site?

My oldest daughter wrote story after story and always asked me to help her get her stories published. We found writing contests to enter, but that really wasn’t what she had in mind. My younger daughter loved to draw and I had mounds of paper all over the place from stories started and drawings created, none of which I was allowed to throw out in case inspiration struck at any time to complete them. I loved that my kids were using their imaginations, expressing themselves and creating, in addition to honing their writing skills.

Scribblitt 2I could also see that teachers did not have the tools needed to help motivate and reward their students to write. Each teacher seemed to have a year end writing project to showcase the students’ work but used a plain white book to cut and paste the stories into, or simply stapled the pages with a construction paper cover.

I thought, “there has got to be a better way to do this”. With my background in Marketing kid’s brands, I decided, if it didn’t exist, I was going to build it.

What has been most surprising to you since you launched the site.

The biggest surprise has been the overwhelmingly positive feedback I have received from parents, teachers, and authors, not to mention the kids. There are many kids who have written in just to say thank you for giving them the tools to help them publish a book. There is such passion out there to help kids write. It is a wonderful feeling to have developed this community where young writers can flourish.

Why do you think a site like this is needed in the fast changing publishing landscape?

Everyone has a story to tell. With the availability of desktop publishing and the introduction of print-on-demand publishing, there is no reason why kids can’t be published authors too. Scribblitt allows kids to write directly into our template and save on the cloud for access anywhere.

Plus, Teachers need tools like Scribblitt to help them meet curriculum demands in a world of ever-changing, technology-based learning while engaging students who are so tech savvy at such a young age.

“Teachers need tools like Scribblitt to help them meet curriculum demands in a world of ever-changing, technology-based learning while engaging students who are so tech savvy at such a young age”.

What questions are you asked most often by users of the site.

The most frequently asked question by our Scribblers is “When will your comic book template be ready?”.
We are working on a comic book template which will provide an alternative to our book format, allowing for another creative way to keep kids engaged in writing.

What tips would you give to first time authors?

Write about something you know well so that you can bring your story to life for the reader. Describe the detail including sights, smells, texture and use comparisons to help the reader picture your words like watching a movie.

Anything else you think would be helpful for readers to know.

Scribblitt offers an Educator’s Discount for Teachers who want to do a class publishing project to help students publish their stories. Teachers should register at http://www.scribblitt.com/teacherprojects.

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Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

5 free webinars every aspiring author should watch

As part of my role with Author Solutions, I have the opportunity to give and participate in numerous webinars for writers and authors for The Author Learning Center, Hay House and iUniverse to name a few. I always enjoy the experience, but I have to tell you I think some of the best webinars available to authors are on the Archway Publishing website.

Some of the best free webinars for authors are available on the Archway Publishing web site.

Some of the best free webinars for authors are available on the Archway Publishing web site

Full disclosure: I am always involved with approving the topics.and sometimes talk with the presenter to help shape the content, but each time I am always thoroughly impressed with the content and the topics that Simon and Schuster makes available to authors through Archway.

Here are the webinars that you can access for free to learn more about what it takes to publish a better book and market it more effectively.

  1. Secrets of an Acquisitions Editor – How To Get The Attention of a Traditional Publisher-Presenter: Michael Szezeran, Editor at Simon & Schuster
  2. Top Ten Mistakes Writers Make–Presenter: Abby Zidle, Senior Editor at Gallery Books and Pocket Books
    from Simon & Schuster
  3. Four Keys To A Killer Cover–Presenter:Jason Heuer, Associate Art Director at Simon & Schuster
  4. Best Practices For Authors on Facebook–Presenter: Susan B. Katz, Author & Strategic Manager at Facebook
  5. How To Capture Attention On Twitter–Presenter: Andrew Fitzgerald, Twitter Media Team
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Author Solutions, authors, helpful hints, Indie book publishing, Publishing, self publishing, writing

3 helpful tips on how to work with a ghostwriter

Not too long ago I featured two guest posts from Kathy Ide. Kathy is a ghostwriter, editor/mentor, writers’ conference speaker and author of a must-have book, Proofreading Secrets of Best-Selling Authors  She also founded and is the coordinator of The Christian PEN: Proofreaders and Editors Network(www.TheChristianPEN.com) and the Christian Editor Connection(www.ChristianEditor.com).

Her previous posts LET’S EAT GRANDMA: The Importance of Proofreading and 5 ways that mistakes in your manuscript can hurt your reputation as an author were very well-received so I thought I would offer some additional insights from her.

I had the privilege of interviewing Kathy at the West Coast Writer’s Conference on the topic of ghostwriting. She had some helpful tips if that is something you are considering.

Don’t just rely on interviews

When people think of ghostwriting, they often think they will just dictate the whole story. That may be because they don’t have the time, confidence or skills to write a manuscript.  Kathy suggests even though a ghostwriter will do interviews, it is very helpful for you to write down your thoughts. It could be key stories or people, but it will help the interviews be more productive.

Create a chronological outline

Along with writing down significant moments in preparation for the interviews, it is also very helpful to create a chronological outline of the story. Again it will help create order and make the interviews even more productive. In fact, you should probably provide it to the ghostwriter prior to the interview.

Be clear on your audience

This is a key no matter what book you are writing or publishing. I have written about this extensively, but it is perhaps the most important thing for any writer to keep in mind when they are publishing.

If you would like to hear Kathy elaborate on these topics, here interview is available below.

 

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authors, book marketing, Indie book publishing, self publishing

3 statements I hear from first-time authors that make me cringe.

Over the years, I have had hundreds of conversations with authors and there are three phrases I sometimes hear that give me pause.Quote marrks

“The audience for my book is every man, woman and child on the planet”

Identifying your audience is one of the keys to creating an effective marketing plan for your book. If your target is too broad, it will be difficult if not impossible to be successful.  Plus, you set unrealistic expectations that will only lead to disappointment.  Instead you should:

  • Describe who you think will most likely read your book in terms of gender, age, occupation if relevant.
  • Write a simple statement as to why you think they will want to read your book
  • Identify where you think your audience looks for information. If they are engaged on social media, be specific about which platforms, such as Facebook or Twitter.
  • Consider what events do they attend and can you have a presence there as an exhibitor or speaker
  • Think of anywhere locally where your target audience might congregate?

“My daughter is an artist”

Your book cover is first marketing decision, so having an appropriate and eye-catching cover is very important. Unfortunately, too often first-time authors make decisions based on personal preference or to be provocative. Knowing someone who can draw or who is a graphic designer is not the same as working with a cover designer. Cover design is a particular skill so you will want to make sure you work with someone or a team who has experience specifically designing book covers. You can find more information about good cover design in the post I did titled, Six tips from wicked good book cover designers,

“My job was to write the book. Someone else can promote it.”

Book Marketing sign postOne of the great myths among first time authors is that if they get published by a traditional publisher, then someone else will do the marketing for their book. The reality is no matter how you publish, you still need to be involved in the promotion of your book.  One of the key ways is to use social media to connect with and cultivate an audience. In fact, one the criteria most traditional publishers consider when acquiring a title is the platform of the author.  If you want to learn more about how to develop your marketing acumen, you might want to consider reading this post, Confused about how to do book marketing? Here is a simple way to build an effective marketing plan.

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