authors, book marketing, self publishing, Uncategorized

“I met the author”

In a world where the internet and cyberspace seem to dominate the discussion about book promotion, I don’t think we should forget the power of connecting face-to-face with potential readers. That’s why I think book fairs should still be a key element in every author’s marketing plan. There’s something powerful when a reader can tell their friends, “I met the author”. 

This weekend, one of the oldest and most prestigous author events, the Miami Book Fair, will take place on the streets of Miami surrounding Dade Community college.  If you are in the area, plan to stop by one of the Author Solutions booths. We will have nearly 90 authors signing and giving away books and making a connection with potential readers.


An Amazing event at the AARP 50+ conference

Kreskin book signing
Kreskin book signing at AARP 50+

This past weekend, I attended and did a presentation at the AARP 50+ conference. As part of my presentation to prospective authors, I explained that self-publishing is not just for people who can’t get published, but, in fact, even celebrities are choosing to self-publish because it gives them control of their content, speed to market and usually a higher royalty percentage. One example is The Amazing Kreskin. He wrote a book titled Kreskin Confidential, which details some of his experiences as a guest on The Tonight Show and other performances. According to Kreskin, here’s why he self-published,

“I didn’t have the time or the opportunity to have myself or my management sit and negotiate with publishers.I am pleased with my final choice because I have become immensely satisfied with the professionalism and the quality of work I found in AuthorHouse.”

What about you? You don’t need to know any tricks to get published. Just like Kreskin, you simply need to make a commitment to get your work into the hands of your readers.



How can ebooks help authors sell more books?

One of the hottest topics in publishing today is the impact ebooks will have on readers, authors and the overall industry. There are a mulitude of technolgy companies competing to be the dominant format.  Kindle. Sony Reader and Apple with their new tablet seem to all be in a content race. What will the outcome be? I don’t think anyone can say for sure, but I believe all this is good for authors. Why? Ebooks and the various formats have the ability to put content in the hands of readers in more ways than ever before. More content in more ways mean that readers will be exposed to authors, ideas and stories they otherwise might not have had opportunity to read.  In short, it gives authors more exposure, which ultimately should lead to more sales.  So if you have been debating what to do, I say embrace the change. You might not make as much money on ebook sales, but I believe if readers like your writing, they will buy your book.