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Archive for the ‘Thomas Nelson’ Category

Completing a manuscript can be a lonely journey filled with self-doubt, but these two videos from the winners of two writing contests serve as an inspiration to all writers that persevering to complete the work is worth the effort.  Laurie Norlander entered the Women of Faith writing contest last year and is now a published author. Her book, Mirrored Images and her story is featured in this video.

Another first time author, Stacey Navarro, shares her story in this video.  As a stay-at-home mom,  she wanted to write a book that was something her daughters  would want to read. That motivation was enough to get her to finish her manuscript and enter the Crossbooks writing contest. Her description of what happened when she learned she won is worth watching the video. As with Laurie, her words will be an encouragement to any one working on a book.

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3DPlatformLast week I was meeting with the executive team of a very successful traditional publisher and the conversation turned to marketing books.  I mentioned I was currently reading the book,  Platform: Get Noticed in a Noisy World by Michael HyattI have been aware of the book for some time and recommended it in the past just based on what I know of Mike’s experience. But it has finally moved to the top of my stack and I am reading it right now.

I started to share why I thought it was such a great book for authors to read and the president of the publisher interrupted me and said he bought a copy of the book  to give to every one of the authors they publish.  He said they had been working on developing material to give to their authors to equip them for the marketing task at hand, but when he read Mike’s book, he realized everything he wanted to say was in that book.

….the president of the publisher interrupted me and said he bought a copy of the book  to give to every one of the authors they publish.

That was fascinating to me, but not that surprising now that I have read the book.  The job of marketing books has changed and more and more of the work is falling to the authors whether they are traditionally published or self published.  Yet many authors are perplexed or overwhelmed by what they need to do. That is why Mike’s book is so helpful.

Here’s why I think every author needs to read this book no matter what publishing path is chosen.

  1. The content of the book comes from Mike’s own experience. This is not theory. This comes from years of lessons learned from building his own following and platform.
  2. The examples are very practical and easy to implement.  In many ways, this book is a check list for what you need to think about and do if you want to build a platform. And for the things you may not want to do or can do, he suggests vendors that can help.
  3. He shares what has and has not worked. Sometimes failure is a better teacher than success. In this book, Mike shares some of the things that didn’t work as well so you don’t have to make those same mistakes.
  4. He points out things that you might not think about, but that are very important.  This is not the first time I have thought about or read about this topic, but I found the book had many helpful things to consider. For example, Mike talks about the importance of the About Me  section of the blog or web site. To be frank, it would not be something I would pay much attention to prior to reading this book. Now I see it’s importance.

Building a platform is absolutely essential for authors today, and so if you have not read this book, I highly recommend you put it on the top of your pile.  You won’t be sorry.

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It is football season so it seemed appropriate to have at least one blog post that recogonizes the impact the pig skin has in America. Hunter Smith, former punter in the NFL has written an interesting book titled, The Jersey Effect, which includes a forward by Tony Dungy and interviews with numerous players. Smith wrote the book to bring to light the allure and potential downfall wearing an NFL jersey can bring in an athlete’s life who is not prepared for life after football.  It is worth a read even if you are not involved in football because it points out some key principles that are applicable in other areas of life. Hunter is a man of faith and published with Westbow Press, a division of Thomas Nelson, so the message is clearly written from a Christian world view, but it is not overly religious. I have included a couple of videos where Hunter talks about topics from the book.

 

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