Author Solutions, authors, book marketing, Indie book publishing, Publishing, self publishing

7 simple things you can do to build awareness for your self published book

This past weekend I gave the evening keynote at the West Coast Writer’s Conference Indie Publishing Conference.  I always enjoy those times, because along with meeting many aspiring authors and sharing the 4 Paths to Publishing with them, I also have opportunity to learn myself. At lunch on Saturday, Bill Van Orsdel from Bookfuel, gave a really insightful presentation on book marketing.  Inspired by his talk, I wanted to share some simple things you can do to build awareness for your book before and after your title goes live.

  1. Communicate your milestones–It sounds simple, but every time you reach a milestone such as completing a draft or submitting your manuscript or holding a book signing, let your followers and fans know. It may not seem like much, but it will help you keep people engaged and anticipate what’s next with your book.
  2. Create an engagement contest–This is where you offer different potential titles or book covers and ask your community to weigh in on which they like best. This obviously is a pre-launch activity, but it can be a great way to build a base of potential book buyers.  This also assumes you have a blog where you can post options and let them vote through a poll or in the comment section.

    If possible test different prices to see if you can build demand for your book.

  3. Experiment with the price of your book or books–There has been a lot written about pricing e-books to gain readers and certainly that is worth trying, but you want to be sure you have a clear strategy and goal. You may even want to test giving it away for a short period of time or use one of the sites out there that can facilitate that for you. I also think it is worth experimenting with your print books as well.  I spoke at a conference a few months ago and had both of my print books there. I suggest retail was $10 each but you could buy both for $15. I sold more books at that event than any other.
  4. Offer a giveaway if you can–you may be able to facilitate this through your own website or blog or use a site like Goodreads, but this can be an effective way to help build your mailing list. Use social media to also promote it, but be sure you are clear on where you will deliver books to winners. On Goodreads, you can limit to the US, which may be a good idea if you want to limit your postage cost.
  5. Consider running a PPC campaign–PPC stands for pay-per-click and is the type of campaigns you run online through Google. This probably only makes sense if you have a non-fiction book with a specific topic that people would search for such as autism or financial planning. If you consider this as a marketing option, make sure you understand how this works and you set daily limits on your spend. I have seen people spend more money than they expected because they did not set up their
    Using trending hashtags can be away to tie your book to current events.

    Using trending hashtags can be away to tie your book to current events.

    accounts properly.

  6. Pursue events where you can promote your book–Seems rather obvious to make this statement, but it is worth noting, you have to find places to promote your book. They will not find you. Bookstores and libraries are the most obvious places to start, but get creative. Think about what other places might have a connection or interest in your book. I know authors who have done events at restaurants, hair salons and churches.
  7. Use trending #hashtags–Bill made this point in his presentation and I thought it was a great idea. For example if there is a comet that is approaching the earth and you have a science fiction book that involves a comet use that in tweets about your book. The key is pay attention to what is trending and create an authentic connection to the hashtag and your book. This is certainly more opportunistic than planned, but I suspect in the right situation, it would yield some great results.

I trust you found this list helpful. Are there other things you are doing to build awareness for you book? Share those in the comment section and I will post.

 

 

 

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Author Solutions, authors, book marketing, book selling, Indie book publishing, self publishing, writing

My 2nd most popular post: The 7 key elements of a great book cover

One of the great things about analytics on a blog is they tell you what people are reading most and what search terms they use to find your blog.  My post popular blog post by far is The 5 Essential Elements of Every Good Story. However, the second most popular post is the one I am reposting below, The 7 key elements of a great book cover. Hopefully you will find this helpful and you don’t even have to search for it.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

Along with an eye-catching design, this cover employs a great subhead to help the reader know the benefit of reading this book.

The 7 key elements of a great book cover

Do first impressions matter? Of course, they do. For your book, your cover will make the first impression on readers. It is your three-second introduction to the reading public. When readers are browsing the bookstore shelf or the internet,  your book cover needs to grab their attention, but also make a promise as to what readers will find on the pages inside.  So here are seven elements of cover design you should  give thought and attention to as you get ready to publish.

  1. Your title. Place yourself in the reader’s shoes when making your final decision for your book’s title. Will your title make sense to the reader? Is it easy to remember? When choosing your title make sure it conveys your message and fits the design you have in mind. As a writer, try not to get too caught up in creating a clever title, when a straightforward title will do. Creativity can sometimes interfere with clarity.
  2. The subtitle. If needed, elaborate on your book’s subject with a subtitle. A good subtitle provides additional information through a descriptive line which compliments your title. Include any searchable keywords that are not in your title  in your subtitle if appropriate.
  3. Cover design and layout. Your title should be legible at a glance and you should avoid small or faint text as well as busy backgrounds. Select a font or two for your text, staying away from decorative fonts that are hard to read. Choose a strong image that helps people remember your book and integrates with your title. A single image usually impacts more than multiple images. Remember your image should not overwhelm your title, so beware of overpowering your words with pictures. Above all, make sure all text is easy to read.
  4. Back cover or panel copy. This should be a short summary of your book that gives readers a preview or teaser for what to expect when they read it. It should not be about why your wrote the book or a table of contents. It should work like an ad to draw in potential readers.
  5. In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    In this soon-to-be released book, the cover draws the reader in and hints as to the story of the book.

    Endorsements and reviews. Endorsements and reviews help add to the credibility of your book. So if you have endorsements from influential people or reviews, think about including them on your back cover or jacket flap if you have a hard cover edition. If you have an endorsement from a well-known personality you may want to consider putting a mention on your front cover.

  6. The spine. Make it simple, easy to read, and viewable sideways. In most cases, you do not want to include your subtitle due to space limitations.
  7. Your author bio. Briefly state who you are and your most recent accomplishments. Try to keep your author description around three sentences and establish your credentials if you are writing a non-fiction book and your personality if you are writing a fiction book. Readers love to know things about the author. It helps them connect with the book in a different way. Use your author bio to help readers feel like they know something about you.

You have likely spent months and maybe even years working on your manuscript. Make sure you take the time to give your cover the attention it deserves. After all it is the first impression most readers will have of your book.

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Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

7 things you need to know to write the best title for your book

Choosing a title for your book is certainly a creative decision, but it is also your first marketing decision because your book title can greatly help or hinder the sale of your book. While most authors usually have a title in mind when they first start writing their manuscript,  it is worth considering the following tips before you select a final title for your book.

Short can be sweet…and memorable

Short titles are usually the best.

Short titles are usually the best.

Think about the book titles you remember. I suspect many if not have short titles. So try to come up with a title for your book that has no more than four or five words at most. For whatever reason, it seems like a lot of titles have three words in them. The Hunger Games and The Tipping Point are examples. Keep that in mind as you craft your title.

“Your book title is your first marketing decision”

Avoid words that are obscure, hard to pronounce or spell

Sometimes in an attempt to be provocative authors will choose words that are unusual in an attempt to standout. Don’t be tempted. Obscure words are great for scoring points in Scrabble, but for book titles.

Give readers a hint about what they will find in the book

Again some authors will attempt to be coy thinking they should be obscure or provocative and tease readers with the title. Not a good plan. Make it memorable but don’t confuse readers or make them guess what the book may be about.

Know your genre

While it is important to be unique, it is also important to understand what the latest trends are and what is appropriate for your genre. You can learn that by looking at on-line retailers, the titles of a respected publisher in your genre or visiting your local bookstore or library.

Love EmHave a clear subtitle for your non-fiction book

If you are writing a non-fiction book a subtitle can really help readers understand what they will get from reading the book. A great example is a book published by Berrett Koehler titled, Love ‘Em or Lose ‘Em, with the subtitle, Getting Good People to Stay. This is a great example of a catchy short title, with a great subtitle.

Do your research

Once you have a title or titles you like, do some research to see if there are books out there in your genre with the same or a similar title. I have been surprised over the years, how many authors chose a title without doing a simple internet search on an online retailer to see if that title is already being used.

Ask your readers what they think

If you have viable options for a title, you may be able to engage your readers to determine your best title. If you have a blog or mailing list, you can present the title candidates to potential readers and let them vote. Along with learning which title like the most, you also help market the new book before it’s available.

Do you have any other tips you would like to share? Leave a comment and I will post it.

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Author Solutions, authors, book marketing, Editing, Indie book publishing, Publishing, self publishing

The Guardian newspaper in the UK suggests $6,000 needed to effectively self publish. Debate ensues.

Last week, Suzanne McGee, penned a feature  in the Money section of the Guardian, with the headline, You can try to be the next Hemingway — for $6,000 and the subhead, Self-publishing has made it possible to get your writing out in the world. But it hasn’t made it cheap.

In her article, she suggests based on her interviews with a number of self published authors, there are some critical elements you need to consider if you are going to self publish. Those include

  • An ISBN number
  • Editing
  • Cover Art
  • Paid reviews
  • Promotional print copies of your book

The GuardianShe suggested the total cost of the project would be around $6,000 with the two-thirds of that budget going to editing. Not surprising her article generated 80 comments and many opposing views.  Some were civil in their comments and some were rude.  Based on her response to the comments I think she was simply trying to point out that self-publishing is not and should not be considered a “free” opportunity as some might lead you to believe.

Certainly you can spend more or less than the amount she suggests, but those who were debating the number I think missed the most helpful points of the article.

  1. You are going to have to invest in editing to have a good book--I think this is the most important thing every self published author needs to remember and good editors are not cheap or free.
  2. You will have to invest time and money in promotion–She suggests paid reviews and many debate the value of those, but the point is you can’t just publish a book and wait for people to find it. You are going to have to spend some coin to garner interest and publicity.
  3. You will have to give things away before you see sales—In her article she suggests you need promotional copies of your book to hand out to media or others to get word of mouth about  your book started.  I think that is true, but there are other things you may want to consider as well.

The other great value to an article like this is it points out the need to have a simple way to evaluate the options out there for authors. I have written extensively about this topic and have a white paper title The Four Paths to Publishing, that layouts out the different opportunities available today for authors to get their books in the hands of readers.

If you would like to read the complete article in The Guardian, you can find it by clicking here.

 

 

 

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Author Solutions, authors, Indie book publishing, Publishing, self publishing, writing

North Carolina Poet Laureate resigns post because of protests that she was only self-published.

Don’t know if you saw the story this past week about the uproar in North Carolina regarding the appointment governor Pat McCrory made.

Valerie Macon  Photo Credit: Department of Cultural Resource

Valerie Macon
Photo Credit: Department of Cultural Resource

Valerie Macon, a disability examiner for the state, was appointed last week as Poet Laureate and it created quite a stir. The governor came under fire for selecting someone and not including the Arts Council in the decision. Perhaps more importantly, the “establishment” questioned her credentials simply because she was self-published.  Macon chose to resign this week because she did not want the negative attention surrounding her appointment to distract from the position. In an interview after her resignation she made this statement:

“I remain passionate about the mission of poetry to touch all people regardless of age, education or social status,” she wrote. “I would like to encourage everyone to read and write poetry. They do not need prestigious publishing credits or a collection of accolades from impressive organizations — just the joy of words and appreciation of self-expression.”

The Governor’s response was interesting. While saying he reluctantly accepted Macon’s resignation, McCrory also took a shot at North Carolina’s established writers, some of whom had criticized the governor for bypassing the traditional method of selecting a poet laureate.  McCrory stated,

“I’m also disappointed by the way some in the poetry community have expressed such hostility and condescension toward an individual who has great passion for poetry and our state,”

What is your take on this situation? While there are much bigger things happening in publishing and in the world, I do think this is an interesting reaction from the “establishment”. It does show that self publishing has moved forward in many circles, but there are still pockets of people who think unless you follow the publishing path that has always been, you are not a “real” author.  Actually this situation is consistent with my experience. Academia is still reluctant to embrace self-publishing.  I think that will change in time. In fact, I think this is the last area where the indie revolution will triumph. Use the comment section to let me know your opinion. 

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Author Solutions, authors, book marketing, Indie book publishing, Publishing, self publishing

Important things I learned at Book Expo America that you may find helpful.

Recently I had the opportunity to attend Book Expo America, which is the premier publishing industry trade show in the US. Because the industry is undergoing such amazing transformation, it makes this show very interesting as trade shows go. This year was no different. Here’s what I heard or saw that I thought you might find interesting.

Hugh Howey, author of the best selling book, Wool.

Hugh Howey, author of the best selling book, Wool.

Hugh Howey told people how hard it is to be a successful author. Hugh Howey has become well-known for his book Wool, both for his sales and his publishing strategy. He retained his digital rights for Wool, but signed a publishing deal with Simon and Schuster for his print rights. That makes him a great example of a hybrid author.

What I found most interesting was what Hugh said in a session I attended where he was a panelist. He shared that Wool was actually his 8th book and that he had committed to a 10 year writing plan. He also shared how he would work a job and devote a large part of the rest of his time to writing. So to get where he is now required sacrifice, commitment and perseverance. Not every author is willing to invest what he has, but I really appreciated his honesty.

Subscription services are acquiring content, but not sure if they are attracting readers yet. There were a number of announcements from Scribd and Oyster about adding content from select publishers, which made news. What we have not heard yet is how many people are signing up to take advantage of these services. So I think the jury is still out as to how this will impact publishers and benefit readers and authors. Michael Shatzkin provides some insightful thoughts on this topic in his latest blog post.

Archway Publishing authors enjoy BEA reception.

Archway Publishing authors enjoy BEA reception.

Archway Publishing authors were very happy. One of the benefits for Archway authors is the opportunity to attend a reception with people from the Simon and Schuster team. It was one of my highlights of the event. It is always great to meet authors in person and have them meet the great people at S&S.

There are still individuals who think they speak for every author. Even though there are more choices and ways to get published today than ever before, there are still some people out there who believe the way that they published is the only way to get a book to market. I continue to be fascinated by that point of view. There are different authors with different goals and different needs and so there are different paths to getting published. I have written and spoken about this topic quite extensively.  Here’s a white paper that I have mentioned before that outlines the 4 Paths to Publishing.

 

BookCon will go to two days next year.

BookCon will go to two days next year.

Amazon: Friend or Foe? Depending on your pov, Amazon is either horrendous for the book business or a great asset. Too much to say about that in this blog post, but suffice it to say Amazon is disruptive and even destructive at times.

BookCon drew big crowds. BookCon was the consumer day on Saturday which allowed readers to come face-to-face with their favorite authors at book signings and Q&A sessions. Big lines. Big hit. Next year it will be two days. Great move by the publishing industry to cultivate readers.

Did you attend BEA? If so, use the comment section to let readers know what you learned at the event.

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Author Solutions, AuthorHouse, authors, book marketing, Ebooks, Indie book publishing, Publishing, self publishing, writing

What types of memoirs do traditional publishers look to publish?

memoirsOne of the many changes that has come about because of self publishing is an increase in the number of memoirs that are written and published every year. The motivation for writing varies. Some want to capture their own story to leave as a personal legacy. Some want to share their experiences because they think it will help others. Still others have it on their bucket list and want to make sure it gets crossed off. Regardless of the reason why they are written, memoir is one the most significant categories of books that are self published as compared with traditional publishing.

Yet, there are many memoir authors that still aspire to be picked up by traditional publishing house. An admirable goal, but a difficult one because many memoirs are not as commercially viable as say a YA fiction book. However, that does not mean traditional publishers will never acquire a memoir. The criterion for what they look for is very clear. I say that because I asked a number of agents and editors what they look for in a memoir before they would consider it. Here’s what they said.

….memoir is one the most significant categories of books that are self-published.

Celebrity Appeal: This one is kind of obvious, but it needs to be on the list. If a person is noteworthy in some way, it may garner some interest from a traditional publisher, but this is not something you can control. Being famous or well-known isn’t usually a planned activity.

Teaching Material: Some life stories can instruct or inspire others so another way to get the attention of a traditional publisher is make your memoir something we can all learn from.

A Compelling Tale: Some people have simply lived a life that reads like a good fiction novel or seems almost like a movie. It has the typical elements of a good story. A good example of this type of memoir is the Pursuit of Happiness

One other helpful piece of advice: One of the panels I sat on included a very seasoned agent who had also worked as an editor for a traditional publisher. She suggested some memoirs can be made more commercially appealing by simply pulling out a section of the story instead of telling everything. Some authors are hesitant to do that because it is their story and they want it told in whole, not part.

Do you have a memoir in process or have you published one already. What advice would you give to aspiring authors?

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