Author Solutions, authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing, writing

7 things you need to know to write the best title for your book

Choosing a title for your book is certainly a creative decision, but it is also your first marketing decision because your book title can greatly help or hinder the sale of your book. While most authors usually have a title in mind when they first start writing their manuscript,  it is worth considering the following tips before you select a final title for your book.

Short can be sweet…and memorable

Short titles are usually the best.

Short titles are usually the best.

Think about the book titles you remember. I suspect many if not have short titles. So try to come up with a title for your book that has no more than four or five words at most. For whatever reason, it seems like a lot of titles have three words in them. The Hunger Games and The Tipping Point are examples. Keep that in mind as you craft your title.

“Your book title is your first marketing decision”

Avoid words that are obscure, hard to pronounce or spell

Sometimes in an attempt to be provocative authors will choose words that are unusual in an attempt to standout. Don’t be tempted. Obscure words are great for scoring points in Scrabble, but for book titles.

Give readers a hint about what they will find in the book

Again some authors will attempt to be coy thinking they should be obscure or provocative and tease readers with the title. Not a good plan. Make it memorable but don’t confuse readers or make them guess what the book may be about.

Know your genre

While it is important to be unique, it is also important to understand what the latest trends are and what is appropriate for your genre. You can learn that by looking at on-line retailers, the titles of a respected publisher in your genre or visiting your local bookstore or library.

Love EmHave a clear subtitle for your non-fiction book

If you are writing a non-fiction book a subtitle can really help readers understand what they will get from reading the book. A great example is a book published by Berrett Koehler titled, Love ‘Em or Lose ‘Em, with the subtitle, Getting Good People to Stay. This is a great example of a catchy short title, with a great subtitle.

Do your research

Once you have a title or titles you like, do some research to see if there are books out there in your genre with the same or a similar title. I have been surprised over the years, how many authors chose a title without doing a simple internet search on an online retailer to see if that title is already being used.

Ask your readers what they think

If you have viable options for a title, you may be able to engage your readers to determine your best title. If you have a blog or mailing list, you can present the title candidates to potential readers and let them vote. Along with learning which title like the most, you also help market the new book before it’s available.

Do you have any other tips you would like to share? Leave a comment and I will post it.

Standard
Author Solutions, authors, Ebooks, Editing, helpful hints, Publishing, self publishing, writing

Mistakes spell check would miss, but a good editor will catch.

One of the most important things self-published authors can do is have their book edited by an experienced professional. Spell check does not count as editing despite what some first time authors may think. Let me just give you a few examples of mistakes in the following sentences that spell check would miss.

  1. I did not here the gate change for my flight; so I did not get there bags on the plane.
  2. Once I realized I needed to move myself foreword: I had the angel I needed to see what I needed to sea.
  3. He was so surprised. He looked like a dear in the headlights.

See if you can find them all and post your answers in the comment section.

In a few days, I will post the answers.

Standard
self publishing, writing, authors, helpful hints, Indie book publishing, Publishing, Author Solutions

Free webinar to help you fulfill your New Year’s publishing resolution!

Register for the free webinar at the Author Learning Center.

Register for the free webinar at the Author Learning Center.

Along with losing weight, start exercising and quit smoking, one of the more common New Year’s resolutions is publish a book.  However, for most first-time authors, that task may seem confusing or unachievable. It does not have to be.

On Tuesday, January 7th at 7:30 pm EST, I want to give you some tips on how you can fulfill your New Year’s publishing resolution and make 2014 the year you become a published author.  Through the Author Learning Center, I will offer a FREE webinar titled, “6 tips on how to get published in 2014″.   Along with presenting helpful hints to get you to your goal, there will be a time for you to ask questions.  While there is no charge for the webinar, registrations are limited, so don’t wait to sign up.  Click on the link below and I look forward to hearing from you next Tuesday.

Register for the free webinar.

Standard
self publishing, authors, book selling, helpful hints, Indie book publishing, Publishing, Author Solutions

5 signs you are not ready to publish a book yet

TheIndieBookPublishingRevolution-1The Indie Revolution in publishing has been a wonderful development. It has removed the barriers that used to exist between authors and readers and made it possible for anyone who has a manuscript to have a book available in distribution. However, just because everyone can publish a book, doesn’t mean everyone should. By that statement, I am not saying aspiring authors should not take advantage of the publishing opportunities that make this the best time in history to be an author. Rather,  I mean some authors may not have a realistic assessment of what it takes to put a good book in the market and attract readers. So here are five signs you may not be ready to publish.

  1.  You believe you are a one-draft wonder:  Most authors write because they feel passionate about what they have to say, but that doesn’t mean a good editor can’t improve on what you say and how you say it. Too many self-published authors believe their first draft is just perfect and they rush to publish that.  Good editing will only improve the work and make what you have to say even more powerful.
  2. Your daughter is an artist: Great book covers take more than artistic talent and too often authors rely on an inexperienced cover designer to create the book cover. Not a good idea. That’s why on this blog I have made numerous posts about how to design a killer book cover. Just search by that term if you want some great tips.
  3. You have never checked to see if anyone else is using your book title: I am amazed how many authors will chose a book title without ever browsing the internet to see if someone else is already using the title. Try to find a title that  no one else is using.  Sounds obvious, but too many authors get locked in on an idea and don’t do the proper research to have their title stand out.Bookshelf
  4. You have not browsed a bookstore in months: Don’t publish in isolation. Visit the local bookstore and look for titles that jump off the shelf for you. Take note of what is unique about the design. Also pay attention to your genre to see if you can spot any trends you can take advantage of when you are designing your book.
  5. You believe a platform is something a carpenter builds: That is actually a line I heard from an author when I asked what he was doing to build his platform. Bottom line is you need to start marketing and connecting with potential readers even before your book is available and then continue to build momentum once your title is live.
Standard
Author Solutions, authors, Editing, helpful hints, Indie book publishing, Publishing, self publishing, writing

First-time author advice from Simon and Schuster Senior Editor, Abby Zidle

Archway logoArchway Publishing, the self publishing service of Simon and Schuster which is operated by Author Solutions,  has offered some outstanding webinars in the past year to help authors understand what they need to do to make their books as good as they can be. One of the presenters was Abby Zidle, senior editor at Simon and Schuster who did a presentation titled Top Ten Mistakes Writers Make. The webinar is free and you can watch it by clicking here. As a sampler of what you can expect, Abby offers some helpful tips in this 90 second video titled Avoiding Mistakes First-time Writers Make. Definitely worth watching if you are in the proess of workig on a manuscript.

Standard
authors, book marketing, helpful hints, Indie book publishing, Publishing, self publishing

A 90-second crash course on how to create a breakout book cover.

Archway logoWhether potential readers are shopping in a physical bookstore or browsing online, the first thing they will see is your book cover. So it is vital that you give the proper attention to designing a cover that stands out from the crowd, is appropriate for the genre, but also draws the reader in to learn more.

In this video for Archway Publishing , Jason Heuer, associate art director at Simon & Schuster, shares advice on how to create an effective and compelling book cover. Definitely worth the watch if you are in the process of packaging your book for the marketplace.

Standard
authors, Editing, helpful hints, Publishing, self publishing, writing

What every author can learn from the author of Anne of Green Gables

We can all learn something from the life of L.M. Montgomery, author of Anne of Green Gables

Recently I had the opportunity to visit the site that inspired L.M. Montgomery to write the classic Anne of Green Gables series. The setting for the books and the site is Prince Edward Island so I expected it to be quite lovely and it was. However, what I did not expect was the story of the author and her journey from writer to acclaimed and beloved author. I could not help but think there are lessons from her life that apply to all authors. So here are my observations about her and her work that can help us today. Many of these things may simply be a reminder, but it is always interesting to these points lived in the life of a successful author.

  1. She wrote what she knew. If you have read any of the Green Gables books, you will note the very vivid and imaginative descriptions of her surroundings. Now having been to her place of inspiration, I appreciate even more how she wrote what she was experiencing and seeing. That is a simple but important reminder for us.
  2. She practiced her craft. I knew about the books, but it wasn’t until the visit to the Green Gables site that I saw how many journals she kept. Many of them have now been published, but what struck me was she was constantly working to be a better writer.  Her craft was important to her.
  3. She believed in her work even when others rejected it. Like many successful authors, Lucy Maud Montgomery had to face rejection. In fact, four publishers rejected her manuscript before it was finally published. One interesting fact was the post office for the island was run from her grandparents home where she lived. So instead of having the rejection LM Montgomeryletters appear in public, she was able to grab them before anyone knew. Some think it was one of the reasons why she persevered and kept sending out the manuscript, but regardless, she did keep sending it because she believed in her story and her work. Take heart from that if you are doubting yourself. Believe in your work and press on.
Standard