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Archive for the ‘book signings’ Category

Book Marketing sign postIt wasn’t that long ago that the biggest challenge for a writer was getting published. Clearly that has changed because now there are four paths to publishing which I have written about extensively. So getting your book into the hands of readers is not the obstacle it once was. Now what I hear from authors is confusion about how to market their books. They seem overwhelmed or not sure where to start.

Knowing this POEM will help you.

So in this blog post I want to give you a simple framework and acronym for how to think about book marketing that will take some of the mystery out of the process. Any good integrated marketing campaign has four key activities. Publicity. Online. Events. Multi-Media. That forms the acronym POEM, which is an easy way to remember what you need to do.

Publicity is using the traditional media to make sure people know about your book. By traditional media, I mean newspapers, television and radio. To be effective in this activity, you need to be clear on the elevator pitch for your book and the audience you are trying to reach. Tactically, you will likely need a press release and a simple media kit you can use to pitch producers and journalists. The key with publicity as with the other categories is being clear on what you are going to do and what you need to hire someone to do for you.

On-line is perhaps the biggest opportunity for all authors. I believe a key element is having a blog. This is a way to create an ongoing connection with your audience. Use keywords and tags to make your content show up in searches. And be sure to have an email for media who want to reach you.

You should also be selective and strategic about social media platforms. What I have learned is Facebook is good for some books and worthless for others. Same thing with LinkedIn and Twitter and Instagram and Pinterest and whatever the next platform that will appear. Try some things and figure out what works best for your book. Use the analytics available to you to see what creates traffic and engagement. Also, be sure to gather email addresses. That way you are building a list to which you can market future opportunities.

Book signingEvents is the third area where you should focus. The first and most important event is your book launch party. You can do this in very creative ways, but every author should celebrate the publication of the book. Then look for other opportunities for book signings and speaking engagements in your area with groups that would be interested in your topic. Libraries are also a great place to connect with for events.

Multi-media is the fourth area of a solid integrated marketing plan. We are an image driven culture so I believe having a video or book trailer is critical. If you do one, make sure it is produced well. You want it to make a good first impression and you can use it to help you with your other areas. Post it on your blog. Send it as part of your pitch to media. You may also want to consider creating an app for your book depending on what type of book you have.

 

Putting POEM to work for you.

Marketing is work, but with POEM you have a framework for creating the right type of plan to make sure you are engaged in the right activities and not missing something. However, even with a plan, the biggest challenge for many authors is persistence and consistency. It is easy to get discouraged, but the most successful self-published authors I know just keep at it.

Questions to ask as you get started.

So look at what you are doing right now. Do you have plans or activity in each of the four key categories of an integrated campaign? If so, that is great, but no matter what you are doing now, you should still write down a six or twelve month plan to keep yourself accountable. Then once you do that, you should make an honest assessment of what you can do yourself and where you need help.

Hopefully you find POEM helpful and please use the comment section to let me know what else you are doing to organize your marketing activities.

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I suppose it was only a matter of time, but I was still surprised to see an announcement of a documentary film debuting a the Tribeca Film Festival, called Out of Print. Out of Print web siteThis film, directed by Vivienne Roumani, an independent producer/director based in New York City, explores the future of the book. Roumani, a former librarian has assembled an impressive group of interviews, including the late Ray Bradbury to consider the question of what will happen to the book.

On the web site for the film, the following description summarizes what the viewer can expect to see.

Web to Book: Drop Dead,” fun but jarring, was one of the headlines amid the growing barrage of news stories and books about the imminent death of the written word and the inevitable migration of our personal and collective knowledge and memory to machines. Especially as a former librarian, this growing view about the impact of the digital revolution was deeply troubling to me. Is the book as we know it really dead? Is the question even important in an always-on, digital world? I set out on a quest to find out what it really means to us as individuals, and as a society, to have the ability to answer nearly any question at lightning speed, anywhere, and at any time.

 The complexity of the architecture of information became evident from the first interview: the bookseller led to the author, which led to the publisher, to the librarian, the reader, the pirate web site, the educator, the cognitive scientist; issues of copyright, preservation, knowledge, democratization, and diversity of access and sources were all intertwined. “Is the book dead?” was simply the starting point to get to the bottom of a time of transformation that ultimately affects every aspect of our society. The late Ray Bradbury, Authors Guild President Scott Turow, Amazon.com founder Jeff Bezos, New Yorker and CNN analyst Jeffrey Toobin, are among the participants that helped me unravel the issues that impact the very core of our civilization. I hope that the clarity that Out of Print offers is a starting point around which we can engage in a candid and fruitful discussion that will help direct our future.

What do you think about the future of the book? My position is as long as we long to tell and hear stories that impact our lives, there will always be a place for the book. Use the comment section to let me know your views.

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Readers and authors both love book signings.  Readers get free books and get to meet the authors who wrote the books. Authors get to connect with potential readers and put faces and voices to those who are interested in their writing.

But how do you do a book signing with authors from all over the countryi who have an e-book . The answer is the Behind the Story online book signing event. It is free to register and attend and gives readers a chance to meet four different authors via a go-to-webinar environment.  During the 45 to 60 minutes allotted for the event, you will learn:

  • what inspired the authors to write their books
  • what they hope readers will gain by reading the books
  • advice they have for  aspiring authors.

You will also get a chance to ask the authors questions via a chat window through a moderator. Best of all,  after the event, you’ll get an email with four free Bookstubs which allow you to download a free e-book version of each of the books to a Kindle or iPad.

The next online book signing is this Tuesday, October 9th at 5:00 pm EST and you can register here The authors and books are very diverse, but even if you are only interested in one of the titles, I think you will enjoy the experience. Also, feel free to share this opportunity with friends who you think might be interested in any of these titles.

 
The Medicine Wheel for Step Parents
Trafford
By Mary Jane Grange, R.N.
With The Medicine Wheel for Step Parents, the author hopes to give some understanding and relief to blended families. Step families have common threads of dysfunction due to issues caused by the power structure changing in a home after a divorce or death in a family. Step parents and step children feel that they must protect their territory, ego, and family with secrets, isolation, intimidation, manipulation, and stonewalling behavior. This book helps you analyze and carry the opposition to your efforts for your blended family.
 
Vibrational Harmony
Trafford
By Beverly Nadler
This amazing book leads you out of the old paradigm of The Material Model that makes change so difficult, into the revolutionary new paradigm for the 21st century. VIBRATIONAL HARMONY clarifies the little-understood relationship between what you want, the Universal Laws, your mind, your subconscious programming, and what you actually get. Discover tools and techniques, plus step-by-step processes to release your negative beliefs, and “reprogram” yourself to create and attract more success, health, happiness, peace of mind…whatever YOU want!
 
Canadian Charter Rights and Freedoms
Trafford
By Joseph W. Jacob B.A., M.P.A.
Canada currently has the most comprehensive charter of rights and freedoms in the world, and it overrides all other Canadian laws. With this charter, truthful, proven and demonstrable harm must occur before punishment may be legally imposed. This is similar to the charter’s guaranteed right of liberty. A law that has the potential of convicting a person who has not really done anything wrong offends the principles of fundamental justice.
 
Medical Uses of Marijuana
Trafford
By Joseph W. Jacob B.A., M.P.A.
Throughout history, more than 150 successful medical uses of marijuana plants have been identified, effectively tested, publicly used, and reliably trusted. In Medical Uses of Marijuana, author Joseph W. Jacob provides an extensive chronological history of marijuana and its medical uses throughout the world in the last 10,000 years. Medical Uses of Marijuana seeks to provide the truth about the loss of the legal use of this beneficial plant.

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