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Archive for the ‘Balboa Press’ Category

In conjunction with the release of its 225,000th title, Author Solutions has released a video titled, Special Delivery: Holding Your Book for the First Time.”. This unique compilation captures a range of authors speaking about what it was like to see a copy of their print book for the first time.

Two of the authors, Donna Schwenk and J. L Witterick were eventually picked up by traditional publishers, Hay House andG.P. Putnam’s Sons respectively, one of the world’s leading trade imprints of Penguin.

If you are still working on your manuscript, I think this video will motivate you to write to the finish.

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One of the strongest motivations for publishing is having something to say that can help others. Donna Schwenk had suffered from some health challenges that led her to change her diet and the way she prepared food for her family. From that experience, she published a book that provided practical advice on how to use probiotics as part of a regular diet. This is a topic that has grown in popularity of recent given the rise in food allergies and digestive issues.

Donna self published her book with Balboa Press, the self publishing division of Hay House. That led to her being noticed by Hay House publishers and next thing you know, she was offered a publishing contract. I have said for some time, I do not know how many people you will impact with your writing if you publish, but I know how many you will if you don’t.

Donna’s story is a great example of how self-publishing empowers individuals to make a difference in other people’s lives by following through and publishing a book.  Hopefully her story will be an inspiration to you to finish your manuscript and get published this year.

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The world has changed for authors which means they have new opportunities and consequently responsibilities.

As you can imagine, with the announcement a few weeks ago about Author Solutions being acquired by the world’s largest publisher, there has been an enormous amount of media interest. This is both a thrilling and confusing time for authors, so I think it is more important than ever for authors to be informed and choose the best option for getting published based on their goals, skills, patience, and budget. My last post suggested there were four paths authors could pursue today, and I laid out the differences among them. But recently, at the end of a very thoughtful and comprehensive interview, I was asked the question, “Is there anything else you would like to say to authors today?” What follows is my response to that question.

Gone are the days of walking to the mailbox and pulling out a pile of rejection letters and wondering if you would ever get published. Today, every author can get publishedand get his or her book into the hands of readers—whether you use a DIY method, assisted self-publishing, or sign with an agent and try to acquire a traditional publishing contract

That means authors have more opportunity than ever before, but they also have more responsibility. And that is not something anyone seems to be talking much about. Whereas before it was the publisher, now it is the author who has the responsibility to set clear goals and a budget. Having clarity about these two areas will help authors make the best decision about which publishing path is best for them. In addition, they also need to have a realistic assessment of the skill and time they have to put to the project.

You can absolutely change your brakes and wash your car for less money if you do it yourself, rather than paying someone to do it for you.  But if you don’t know how to change brakes or you don’t have time to wash your car, you should pay someone to do it for you.  I think the same type of decision-making should be applied to making a publishing decision.

In addition, authors should:

  1. Make sure you have a clear picture of who the audience is for your book.  Saying your goal is to sell to every man, woman, and child on the planet (I had an author tell me that) is not realistic.
  2. Understand your options. DIY, assisted, and traditional publishing all have advantages and drawbacks. Inform yourself. There is plenty of information out there. In fact, that is why we created the Author Learning Center (www.authorlearningcenter.com) and why I published 7 Secrets of Successful Self Published Authors. It’s an ebook on booktango.com  for 99 cents.  We have been told by many authors that both the ALC and the 7 Secrets are very helpful.
  3. Think about your marketing while you are writing your manuscript, and know there are no guarantees with marketing. Just ask any marketing director at any company in the world. You do some things that you think will work and they don’t, but you also do some things that far exceed your expectations. The key is to be consistent and experiment. Not everything is going to work, but if you do nothing, you don’t stand a chance.
  4. This industry-changing shift in publishing does not mean everyone will be successful, but it does mean everyone will have the opportunity to be successful. Honestly, I think that is the most exciting thing about the time in which we live. At ASI, we are simply providing the opportunity, whether you want to publish for free with Booktango or use an assisted self-publishing imprint like AuthorHouse or iUniverse or publish with an imprint tied to a traditional publisher like Westbow Press and Thomas Nelson or Balboa Press and Hay House. Not that long ago, authors only had one choice: find an agent and pray they could sell the manuscript. That has all changed, and I think that is amazingly exciting.

Too many authors publish a book with the expectation that the world is just sitting, waiting for their manuscript to get finished, and once they make it available for sale, the world will come to them. The reality is, being an author takes an informed, consistent effort, but when you get those e-mails from readers that tell you how much they enjoyed your book or found it helpful, it is one of the most rewarding experiences you can have.

Certainly, there are economic considerations when it comes to publishing, but I think the one common goal that unites all authors is they want to impact people with their writing. That’s why those motivations I mentioned on our call are so key. Writing to help others or telling a story that has to be told or supporting a business or ministry are worthy pursuits because they impact people.

As I say to authors all the time, I don’t know how many books you will sell if you publish, but I know how many you will sell if you don’t. I don’t know how many people you will impact with your book if you publish, but I know how many you will impact if you don’t. And to all the naysayers and fearmongers, I would like say: quit bickering about methods, and let’s encourage authors to seize the opportunity.

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