Social media plays such a key role for authors today who want to find and connect with an audience for their book. For many, the dizzying world of blogs and tweets and posts leaves them confused and questioning what should they do.
Now there is a helpful book that can simplify and clarify the key elements needed for a social media campaign. Chris Bass, who is the Director of Author Marketing Services at Author Solutions, has worked with hundreds of authors on their social media campaigns. From that experience, he has identified five essential elements every author needs to be aware of as they use social media to market their book. Here’s excerpt from the book that explains in more detail what was the inspiration for the book and how it might help you.