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Archive for August, 2012

Matt Hofeld is the site manager for the popular Oklahoma Sooners’ fan-site Crimson And Cream Machine. He is a passionate follower of Oklahoma football and has been covering the team as a writer since 2004.  Every year before now he would publish The Sooner Kickoff report as a magazine, which meant there were printing and mailing costs that made production and delivery to rabid Sooner fans increasingly costly. 

Using Booktango, the 2012 Sooner Football Guide is now an ebook instead of a magazine.

For this season, Matt chose to publish an e-book this year using Booktango. So The 2012 Sooner Kickoff report is available for download on any device anywhere and at anytime. For a publication that is typically  in a magazine format, an e-book is an interesting and cost-saving alternative to connect with fans. In addition, by using Booktango, enabled Matt to publish his e-book and distribute it to all major e-reading devices and to leading book resellers for free. He no longer has to worry about unsold magazines and shipping costs, and now can reach a broader audience and never have to worry about running out of copies to sell.

The 2012 Sooner Kickoff book includes:

  • In-depth previews for all 12 of Oklahoma’s 2012 opponents
  • Special features on Landry Jones, the return of Mike Stoops and the Cali Trio
  • Position breakdowns
  • Team procedures
  • A look at each 2012 newcomer

“The expectations are always high at Oklahoma, and this year is no exception,” writes CrimsonandCreamMachine.com. “With a four-year starter at quarterback and an experienced offensive line the foundation is there for 2012 to be a great season. Will the Sooners be up to the challenge of their schedule?” Only time will tell.  But I thought this was a very interesting way to use a fast free and easy e-book publishing platform to get content into the hands of rabid fans.

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On Saturday, September 15th, I have been invited by the Greater Los Angeles Writers Society (GLAWS) to address the topic of “Strategies for Self-Publishing to the Global Market” as part of their Special Speakers Event series.

I can’t wait and am so excited they extended an invitation. It has already created some stir because I am sure people are concerned I will just do a big advertisement for Author Solutions. But that has never been my approach and it will not be this time either.

This is one of the most exciting times to be an author, but also one of the most confusing because there are more paths and opportunities to get published. So it is more important than ever for authors to be informed and choose the best publishing option based on their goals, skills, patience, and budget.

My goal is to clearly explain the three different publishing options for authors today, DIY, assisted self-publishing and tradtional publishing, and the four different paths you can pursue, Free DIY, General Contractor, Publishing Package and Traditional Publishing.  Each of these paths can help you get your book into the hands of readers, but how do you know which is the best one for you. That’s what I hope to help you figure out. So I will cover:

  • Advantages and drawbacks to each publishing path
  • Key questions you should ask yourself before you publish
  • 7 secrets of successful self-published authors
  • Plus take questions from the audience

If you have a manuscript you want to publish, or know someone who does, I hope you will attend. It is free, but you need to RSVP. The event will be held  Los Angeles Valley College on Saturday, September 15 starting at 2:00 pm.  I look forward to meeting some of you then.

This is one of the most exciting times to be an author, but also one of the most confusing because there are more paths and opportunities to get published.

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It is football season so it seemed appropriate to have at least one blog post that recogonizes the impact the pig skin has in America. Hunter Smith, former punter in the NFL has written an interesting book titled, The Jersey Effect, which includes a forward by Tony Dungy and interviews with numerous players. Smith wrote the book to bring to light the allure and potential downfall wearing an NFL jersey can bring in an athlete’s life who is not prepared for life after football.  It is worth a read even if you are not involved in football because it points out some key principles that are applicable in other areas of life. Hunter is a man of faith and published with Westbow Press, a division of Thomas Nelson, so the message is clearly written from a Christian world view, but it is not overly religious. I have included a couple of videos where Hunter talks about topics from the book.

 

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