self publishing

“Book culture is a word of mouth culture”, says NYTimes best selling author, Lisa Genova

I love the quote in the headline of this blog. It is from an interview with best selling author Lisa Genova in an article titled, A new world for authors.  It is the most concise statement I have read that supports the idea that no matter what changes take place in publishing, one of the biggest drivers for success is still one person telling another about a book. Technology has made word of mouth easier and faster, but it doesn’t change the fact that authors need to focus on this basic idea as a  key part of their marketing strategy.

What ideas do you have on how to create word of mouth for a book? Please share them in the comments section and I will post them for other authors to read.

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2 thoughts on ““Book culture is a word of mouth culture”, says NYTimes best selling author, Lisa Genova

  1. Hi Keith,

    Thank you for the opportunity to share some of my thoughts on creating ‘word of mouth’ for my books. Before I became an enthusiast of the IndiePub movement I took a workshop from a book marketer whose advice was “Don’t approach an agent unless you have a platform-list of 100 sure-fire book sales. Whether the list is your holiday list, your college contacts, your business colleagues – 100. sure. fire. sales.” Who knows what advice she is giving now,,,but two years ago I started building my own list – a personal list that grew to 439 people interested in my books – or me – or Civil War history.

    The list includes people I met at airports, in restaurants, I didn’t shake hands with a person unless I walked away with their email address and a note the next day saying, ‘nice to meet you’. Develop a list. An excel list. Grow it. Make friends with the people on your list. Then, when it’s time to say, “Ain’t too proud to beg, Baby! Hit my ‘Like’ button” Your dear friends will step up for you – if you use Constant Contact or MailChimp as your megaphone. THAT’S your platform. People love saying, “I know an author!” “I met an author!” I’m not sure why, but it’s true.

    Authors, market yourself, and your book, at least six months before you publish! Starting your marketing the day your book hits Amazon is going to yield disappointing results for the first eleven months. Book marketing = Book sales. Simplest equation in publishing.

    In closing, Keith! ‘Love your posts! Wanna stay in contact with each other? eMail to eMail? ;D

    Emily Hill

  2. keithogorek says:

    Thanks for the encouragment and ideas. There is a certain cache about being an author that most do not take advantage of when they meet others.

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