authors, Indie book publishing, self publishing

From aristocracy to democracy: How publishing has changed.

A few weeks ago, I released a whitepaper titled, The Democratization of Publishing: How the power to publish is now with the people. In the paper, I set forth the premise that at one time publishing was limited by a few, but now with changes in technology, publishing is open to the many. Critics will likely decry this change as a sign that we have lost our way, but I see this shift in power having a positive impact. The great fear is that indie publishing will result in “bad” books being published or would be authors having false hopes of fame and fortune from their publishing exploits. Certainly both of those are possible outcomes, but I would argue any downside is far outweighed by the fact that more and more authors now have the opportunity to quickly and easily get their work into the marketplace and let the readers “vote”.

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authors, Indie book publishing, iPad Apps

Gulliver’s Travels App from ASI App Developer Just Released

The holiday season is a popular time for movie releases and this year one of the films getting some buzz is an adaptation of the classic Jonathan Swift tale — Gulliver’s Travels.
ASI app developer, Inverted Pear, recently released its app adaptation — for the iPad and iPhone — and it is nothing short of astounding. Custom illustrations and unique sound effects and a music score make this app an exciting adventure for the entire family.
Again, this further advances the conversation about the evolution of books. No longer just printed words pages, new formats are allowing stories to leap off the pages and come to life. If you have an iPad, iPhone or iPod Touch; check the Gulliver app out at http://itunes.apple.com/us/app/id398181775?mt=8.
Even more exciting is that ASI, through its app developer Inverted Pear, is making app production services available to authors. Offerings range from simple flipbook apps to major interactive productions like Gulliver. Interested in bringing your book to life, start by checking out www.invertedpear.com.
And stay tuned for more great adventures in publishing coming in 2011!

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authors, book marketing, Indie book publishing, self publishing, writing

How to decide which publishing option is best for you? Part 1

I have said many times before, this is the best time in history to be an author. If you have a manuscript, and are willing to invest time, energy and some money, you can get your work into the hands of  readers. But with so many options out there, how can you decide what option you should pursue and if you should even make the investment.

Arielle Eckstut, agent and the co-author of The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It... Successfully! (Workman), offered some practical questions that writers considering the self-/indie publishing route should ask themselves.

Recently, I came across these insights from Arielle Eckstut, agent and the co-author of The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It… Successfully! (Workman). In her book, she offers some practical questions that writers considering the self-/indie publishing route should ask themselves.

Is there a product like mine already out there? If so, how is mine different? Being able to compare and contrast your book with other successful products will be one of the keys to actually getting onto bookstore shelves.

Is there an audience for a product like mine? If so, how big is this audience? Where are they?

Can I produce this product on my own and still make it the best professional product possible? Or do I need to hire other experts to help? For example, if you’re self-publishing, you must hire an editor/copyeditor. We got sent a book recently. On the first page, in the acknowledgement section, it said, “I’d like to thank my morther.” We found it very hard to take that book seriously.

Can I sell this product on my own? Where does my audience shop? How do they shop? How can I reach them? Who can help me reach my audience? There’s no point trying to sell your book to bookstores if your audience lives and buys solely on the Internet, or in flower stores, or at conventions.

How will I garner publicity for my product? Will I need to hire a publicist? It’s getting harder and harder to attract the media’s attention because there are fewer and fewer outlets.

Can I create professional packaging for my product? If you aren’t a professional graphic designer, you’re probably kidding yourself if you think you can. For those who are honest, you’re most certainly going to need to hire someone not only to design your cover, but also to design the interior of your book.

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