book marketing, book selling, self publishing

Video Trailers Are Key in Book Marketing

We talk about how indie book publishing is leveling the playing field for the “non-superstar” author. So too, is the increasing popularity of streaming video and portals like YouTube. Gone are the days when authors would need the support of a publisher and its budget to shoot, produce and air a commercial promoting their newest works. As indie book publishing has democratized the process of publishing a book; the YouTubes of the world have made it possible for indie authors to run commercials, called book trailers, to bring their books to the world.

The New York Times ran a July 9 article about the emerging importance of the book trailer in marketing a book. It included interviews with authors; some of whom were skiddish about their own video debuts, and outlined the successes of several who’d posted trailers that garnered tens of thousands of views. There are differing views on how many readers discover the books they read through trailers, but one survey reported that four out of ten teens — the next generation of book and e-book buyers — like to see book trailers; and 46 percent had watched a book trailer on YouTube.

As consumers continue to migrate to the Web to make their purchasing decisions; social media sites’ explosive growth continues; and more readers choose digital formats for consuming books; the trailer is becoming “an essential component of online marketing.”

So authors everywhere, it’s time to get over your stage fright. Lights! Camera! Action!

authors, Balboa Press, self publishing

Romero Scales Self-Publishing Summit with Balboa

Here’s the exciting news I teased here Friday. Jordan Romero, who in May became the the world’s youngest person to successfully scale Mt. Everest, has released his first book through Balboa Press.  
“The Boy Who Conquered Everest”  is an inspirational children’s book co-authored by Romero and Katherine Blanc that chronicles  his  climb which culminated with him becoming the youngest ever to summit Everest’s peak; on May 22; at just 13 years old. Romero has climbed the highest mountains on six continents (and Oceana) thus far, and hopes to conquer Antartica’s tallest peak later this year.
I don’t about you, but I sure wasn’t self-publishing books and climbing the world’s tallest mountains when I was 13. Check out the book at its official website.

self publishing

Balboa Press Releases First Title

Since the launch of Balboa Press in mid-May, it’s received a lot of attention from authors in the self-help space. Today, Balboa reached a major milestone with the release of its first title — “Lasting Transformation – A Guide to Navigating Life’s Journey,” by Abby Rosen, PhD.

Dozens of other books are in the Balboa pipeline and, in fact, watch this blog Monday for an exciting announcement pertaining to Balboa’s release of a newsworthy author of sorts who’s scaled the summit of self-publishing at a very young age (hint).