As authors, we write because we are inspired to tell a story, or have something to say to help people or just enjoy it. However, if we are going to be as successful at selling books as we are at writing books, we need to think about the marketing plan for the book when we are writing the manuscript. In fact, the best way to think about marketing is in three phases. Phase one is before you submit your manuscript for publication. Phase two is when your book is in production, but not in release. Phase three is book live and beyond. What you do at each phase is critical to making the most out of marketing your book. AuthorHive, the new marketing services company, launched by Author Solutions has a helpful book marketing guide that gives tips on what to do at each phase. You can request a copy here.